amazon prime video subscribers worldwide

How many Amazon Prime Video Subscribers Worldwide are there? So what is the amazon prime video subscribers by country and amazon prime subscribers 2020. Amazon Prime Video is a video streaming service available for Amazon Prime members. It is a business division of Amazon Prime, and a paid subscription service established, owned, and operated by, Inc. On September 7, 2006, the company launched Amazon Unbox video streaming service in the US. On September 4, 2008, the service was renamed Amazon Video on Demand. So what is the amazon prime video subscribers by country?

On February 22, 2011, the company’s service was rebranded as Amazon Instant Video, and over 5,000 TV shows and movies were added to be viewed by Amazon Prime members. Currently, Amazon Prime Video offers anywhere unlimited ad-free streaming of Amazon Originals, premium movies, and TV shows around the world, except for mainland Iran China, Syria, and North Korea.CountryPercentageAmazon Prime Video – a Popular Reason to Sign Up for Prime (%), by Country, Q4 2015 – Q4 2016Q4:15 (Share)Q4:16 (Share)UKGermanyJapanUSFrance010203040© Statista and 2019

amazon prime video subscribers by country

amazon prime subscribers 2020

  • Free Two-Day Shipping– on eligible items to addresses globally
  • Free Same-Day Delivery– in certain areas
  • Kindle Owners’ Lending Library– can borrow one book each calendar month, and the catalog includes over 1,000,000 eBooks
  • Kindle First– early access to download a new book for free every month from the Kindle First picks
  • Audible Channels– free access to original audio editions of standout articles and news from top sources
  • Prime Reading– free access to over 1,000 top Kindle books, magazines, and comics
  • Prime Instant Video– unlimited streaming of movies and TV episodes
  • Prime Music– unlimited, ad-free access to hundreds of Prime playlists and over a million songs
  • Prime Photos– secure unlimited photo storage in Amazon Cloud Drive
  • Prime Pantry– members can purchase low-priced groceries, household and pet care items for a flat delivery fee of US$ 5.99
  • Amazon Elements– access to Amazon’s line of everyday essentials
  • Prime Early Access– 30-minute early access to select ‘Lightning Deals’ and new events on
  • Membership sharing– Prime members may share their account with up to four eligible household members living at the same address

With an Amazon Prime membership, a customer can access thousands of Prime Video titles at no additional cost. Customers have the option to rent or buy movies and TV episodes, as well as subscribe to over 100 premium channels with Prime Video Channels subscriptions. Also, the prime video includes a service, which allows customers to sign up for add-on channels. Amazon Prime Video Channel includes HBO, Showtime, Cheddar, CBS All Access, Britbox, PBS Masterpiece, Sundance Now, Sports Illustrated TV, Hallmark Movies Now, PBS Kids, Brown Sugar, Go Russia, Best of British TV, Mubi, and Stand-Up Karaoke. Amazon Prime Video streams unlimited TV episodes and movies from the Prime Video app on compatible smart TVs, Fire TV, mobile phones or tablets, game consoles, or streaming media players.

The company obtains video and music content for customers through licensing agreements that have a wide range of licensing provisions, including both fixed and variable payment schedules. Customers of Amazon Video can stream movies and TV shows on the web using an HTML5 player, which is supported in Chrome, Firefox, Internet Explorer 11, Edge, Safari, and Opera. Amazon Prime Video supports up to High Dynamic Range (HDR) streaming and 4K (UHD), UHD/HDR rolled out with its original content, depending on the device.

In recent times, Prime Video has been focused more on adding new, award-winning Prime Originals to the service, in order to include Oscar-nominated movies – The Big Sick and The Marvelous Mrs. Maisel. In addition, the company is focusing on expanding its slates of programming across the globe by launching new seasons of The Grand Tour from the UK, You Are Wanted from Germany, Bosch and Sneaky Pete from the US, Breathe and the award-winning Inside Edge from India, and Sentosha shows from Japan. Furthermore, it is expanding its Prime Channels offerings by adding CBS All Access in the US and launching Channels in Germany and the UK.

The company is focused on upcoming Prime Original series pipeline to be released in 2019, and these include King Lear, starring Anthony Hopkins and Emma Thompson; Carnival Row, starring Orlando Bloom and Cara Delevingne, The Romanoffs, executive produced by Matt Weiner, Good Omens starring Jon Hamm, Homecoming, produced by Sam Esmail and starring Julia Roberts in her first television series; and Tom Clancy’s Jack Ryan, starring John Krasinski. The company acquired the global television rights for a multi-season production of The Lord of the Rings, and Cortés, which is a miniseries based on the epic saga of Hernán Cortés from executive producers Steven Zaillian, Steven Spielberg, and others.

As of 2018, Amazon’s video-on-demand service, Amazon Prime Video, occupies the second position in the growing video-on-demand industry.CountryNumber of Subscriber (in Million)Amazon Prime – Number of Video Subscribers, in Million, Worldwide in Selected Countries by 2020USUKJapanIndiaGermanyCanadaOthers0102030405060© Statista and 2019Amazon Prime – Reasons for Subscription in the US, as of 2018Free Shipping: 79.0 %Free Shipping: 79.0 %Prime Video: 11.0 %Prime Video: 11.0 %Prime Music: 4.0 %Prime Music: 4.0 %Prime Reading: 2.0 %Prime Reading: 2.0 %Twitch: 2.0 %Twitch: 2.0 %Others: 1.0 %Others: 1.0 %Prime Photos: 1.0 %Prime Photos: 1.0 %© Statista and 2019

What’s new to Prime Video in 2018?

  • Many new seasons, such as Bosch (S4) and Mozart in the Jungle (S4), Goliath (S2), The Man in the High Castle (S3), The Grand Tour(S3), and The Marvelous Mrs. Maisel (S2)
  • Amazon Original Movies added to Prime Video as of 2018 include director Todd Haynes’ Wonderstruck and renowned artist Ai WeiWei’s documentary, Human Flow. The Big Sick also made 2018 Prime Video news for receiving an Academy Award nomination for Best Original Screenplay
  • Additionally, 2018 marked the launch of a long line-up of new Prime Originals and Amazon Original Movies, including:
  • Julia Roberts’ first TV series Homecoming, based on the popular podcast
  • Tom Clancy’s Jack Ryan is a reinvention of the famed and lauded Tom Clancy hero, with a modern sensibility. It centers on Jack Ryan, who plays an up-and-coming CIA analyst thrust into a dangerous field assignment for the first time. The one-hour, eight-episode dramatic series stars John Krasinski as Jack Ryan, Wendell Pierce (The Wire) as James Greer, and Abbie Cornish as Cathy Mueller.
  • You Were Never Really Here, starring Joaquin Phoenix and directed by Lynne Ramsay will released in theaters in April 2018, before coming to Prime in October the same year.
  • Charlize Theron, David Oyelowo, Joel Edgerton, and Amanda Seyfried star in the action-comedy Gringo, which hit theaters in March 2018, and was made available on Prime in August the same year.
  • The Romanoffs from Matt Weiner, the creator of Mad Men
  • Don’t Worry, He Won’t Get Far on Foot, starring Joaquin Phoenix, received critical acclaim at Sundance, and was released theatrically in July 2018, before joining other Amazon Original Movies on Prime Video at the end of the same year.
  • In April 2018, Amazon Prime launched Discovery Kids in the UK

Upcoming Launches in 2019

  • Some Upcoming launches to Amazon Prime in March 2019 include TBD, Made In Heaven (Prime Original Series), Season 1, Boston Legal, Seasons 1–5, Little House On The Prairie, Seasons 1–9, The Practice, Seasons 1–9, The Unit, Seasons 1–4, The Widow (Prime Original Series), Season 1, A Sky Full Of Stars For A Roof (E Per Tetto Un Cielo Di Stelle) (1968), A Woman Possessed (1958), Abduction (2017), Amelia’s 25th (2013), American Beauty (1999), Baba Yaga (1973), Basic Instinct 2 (2006), Big Night (1996), Black Cat (Gatto Nero) (1981), and others
  • Amazon Prime Video is also planning to launch more regional language services, and the platform recently launched its sixth language service, with Kannada, after the introduction of language services in Hindi, Bangla, Tamil, Telugu, and Marathi.

Number of Subscribers (in Million)Amazon Prime Video – Number of Subscribers, in Million, Worldwide, by Region, 2016 – 2020Note: Year marked with (*) is forecast yearWestern EuropeCentral & Eastern EuropeMiddle East & AfricaNorth AmericaLatin & Cental AmericaAsia Pacific201620172020*01020304050© Statista and 2019

Fun Facts:

  • In 2018,, Inc. was to spend over US$ 5 billion for Amazon content on Prime Video
  • In 2018, Netflix, Inc. and, Inc. spent around US$ 11 billion in content, and it is expected to increase to around US$ 20 billion per year split by 2023
  • In 2018, Amazon’s Prime Video Channels Biz generated US$ 1.7 billion, which is expected to reach US$ 3.6 billion by 2020
  • BMO Capital Markets evaluated that Amazon Channels is driving around 25% to 45% of OTT subscriber’s growth for some of these services
  • The total number of paid Amazon Prime subscribers is expected to increase around 164 million by 2020
  • The average annual Prime subscription fees are expected to upsurge from around US$ 97 in 2017 to around US$ 110 by 2020

Amazon Prime Video Statistics:

  • As of January 2020, there are 150+ Million Amazon Prime Video users
  • Around 64% of households subscribe to Amazon Prime services globally
  • Approximately 40% of all Amazon Prime members spend over US$ 1,000 a year on the Amazon site
  • Amazon Prime service has over 100 million users globally
  • Amazon Prime Video service is available in over 200 countries international
  • In the previous three years, 25% of Amazon Prime members began to utilize Amazon Prime Video service
  • In 2018, the most popular Amazon Prime Originals series was ‘The Man in the High Castle’, with approximately 8 million viewers in the US alone.
  • Amazon Prime subscribers have watched over 17 million more videos than their competitors streaming Hulu
  • Currently, it has around 75 million videos worldwide, which include around 40 million in the US, and this is expected to reach around 100 million Prime Videos by 2020.

amazon prime video subscribers worldwide

On the heels of Amazon’s eye-popping Q4 2019 results, it’s time to consider – really consider – what a powerful, ominous force this behemoth is in the world of media and entertainment (M&E). Amazon already plays massively in M&E, but does so relatively stealthily. So while Hollywood continues to buzz about today’s very real “streaming wars” amongst giants, Amazon typically is not the lead story (or even the secondary story). Its role in streaming’s current epic land grab is not sufficiently or properly understood.

Netflix continues to lead, of course. And, new entrant Disney+ now steals some of its thunder as a result of its highly successful launch. Meanwhile Apple TV+ entered the world under a massive spotlight at the same time, but landed with a thud. Not much talk of momentum there, although Apple just announced record quarterly revenues of $92 billion and new data suggests that some shows are faring better than thought. So Apple has time on its side to get it right.

Lost amidst all this chatter is Amazon’s lurking, daunting presence in this epic streaming battle. Let’s not forget that Amazon Prime Video is the number two player in the U.S. subscription streaming world. Whereas Netflix counts 167 million paid subscribers worldwide, Amazon CEO Jeff Bezos announced that Amazon Prime (with Prime Video) now boasts over 150 million subscribers worldwide (up from 100 million one year ago) – a number that is worlds away from distant number three player Hulu (about 30 million) and the new guys who just left the gates, including Disney and Apple.

It’s not exactly an “apples to apples” comparison, of course. Amazon is a very different streaming player than all others. Netflix, Disney+ and Apple TV+ all require customers to actively sign up for individual monthly subscriptions. Amazon, on the other hand, gives Amazon Prime Video for “free” to all its Prime members who happily pay $119 annually for free shipping (after all, who doesn’t like free shipping?). Prime members passively receive Amazon Prime Video, whether they know it or not, as just another “goodie” to keep them shopping. The video service is not the end itself; it functions more like a loss-leading end cap in a retail store. That is Amazon’s special sauce and prime differentiator from Netflix, which boasts no such luxury. Netflix itself must be profitable and self-sustaining. Amazon Prime Video does not.

Amazon Prime Video essentially becomes just another marketing line item for this Seattle behemoth that seemingly now infiltrates every aspect of our lives both online and increasingly offline (Whole Foods is one notable example). Disney and Apple also drive multi-faceted business models in which streaming (movies and television) can be seen as Trojan horses to lure customers into their overall Magic Kingdoms. But even those behemoths can’t compete with Amazon’s reams of data about all of our shopping habits, likes and dislikes. Data is power, of course, and Amazon’s precise knowledge of how we spend our money is data of the highest order. Amazon knows how to use it. Our viewing habits inform Amazon about how best to optimize our shopping experiences and maximize the outflow of our dollars into its coffers.

Amazon Prime Video : Illustration

For these reasons, Amazon is happy to remain relatively quiet amidst all the shouting of others. It faces less overall pressure to trumpet itself, because Amazon plays by its own rules – by its own opaque metrics of success. Prime shopping and membership numbers are what “IT” is all about. Amazon reports no separate Amazon Prime Video subscriber numbers. At the same time, all other major streaming services use, and are beholden to, a very different report card – subscriber counts and viewership numbers. And all of us in the media and entertainment world (not to mention Wall Street) will constantly harangue them about those numbers throughout 2020 to make our own judgments of their relative success in the face of this hyper-competition.

Leave a Comment