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10. Ford Explorer: 6,696, up 40 percent
During a pandemic that flattened Canada’s light vehicle market, the sixth-generation Ford Explorer catapults forward, producing 40 per cent more volume than in 2019’s first six months? It’s hard to believe, but it’s a consequence of two contributing factors.
First, the freshly redesigned Explorer is simply selling very well. Second, one year ago, the very freshly redesigned Explorer was selling very poorly as a result of a bungled launch.
9. Jeep Grand Cherokee: 6,839, down 29 percent
2020 is the fourth-generation Jeep Grand Cherokee’s 10th model year. By the modern standards of automotive generational turnover, the Grand Cherokee is ancient. Yet it’s also ridiculously popular despite its advanced age.
In an age of increasingly broad “crossover” definitions, the Grand Cherokee has a level of SUV cred to which only a few competitors can even remotely measure up. Given the fact Grand Cherokee sales aren’t falling as fast as the SUV market at large, it seems to be an effective strategy.
8. Jeep Wrangler: 7,960, down 41 percent
Will approaching competition, in the form of the first Ford Bronco in decades, do the Jeep Wrangler harm? Or will the Bronco simply spur interest in genuinely off-road capable SUVs, aiding both Ford and Jeep? Count on the latter, as Jeep’s reputation in this category is long since cemented.
Jeep sold a record 25,659 Wranglers in Canada last year, the fourth time in the last six years the Wrangler’s crested the 20,000 mark.
7. Hyundai Tucson: 9,044, down 34 percent
One of two Hyundais in the top seven, the Tucson is now the oldest model in Hyundai’s lineup. The Santa Fe, Elantra, Veloster, Sonata, and recently discontinued Accent have all been redesigned since the Tucson was revamped in 2015 for the 2016 model year; the Palisade, Kona, and Venue have all been revealed since then, as well.
Age doesn’t seem to be hindering the Tucson’s success, however, nor does operating in the slightly smaller end of the compact SUV segment.
6. Mazda CX-5: 9,208, down 29 percent
Yes, compared with 2019’s first half, Mazda CX-5 sales are down by 3,700 units this year. And yes, Mazda CX-5 sales tumbled 37 per cent in the second quarter of 2020. But that’s not telling the whole story.
Canada’s sixth-best-selling utility vehicle is a bright light; a sign of meaningful recovery. With 2,909 sales, June was the CX-5’s best month ever. July, meanwhile, was very nearly as good. 2,901 CX-5s were sold last month.
5. Hyundai Kona: 9,408, down 28 percent
Subcompact crossovers are here to stay. As proof, consider the fact the segment led by this Hyundai Kona is now the fourth-highest-volume automotive segment in Canada.
Nearly 10 per cent of all vehicles sold in Canada are now subcompact crossovers. And more than 15 per cent of all subcompact crossovers sold in Canada are Hyundai Konas. The Kona has a helper in the segment, too: Hyundai Venue sales totalled 3,022 units in 2020’s first six months.
4. Nissan Rogue: 9,857, down 49 percent
The Rogue’s struggles in 2020, in which sales are falling far more harshly than the SUV/crossover sector overall, are nothing new. The Rogue is an outdated model. A comprehensively equipped model, but an outdated model nonetheless.
The second Rogue was introduced for 2014, and sales peaked in 2017. But Rogue volume dropped in 2018 and 2019, sliding 14 per cent below record levels even as competitors surged. The all-new 2021 Rogue couldn’t come at a more important time.
3. Ford Escape: 10,209, down 51 percent
Unlike the new Ford Explorer, which bounced back from a poor start with rapid sales recovery even in the turmoil of 2020, the new Ford Escape hasn’t had time to bounce yet. Launched in the dead of winter, just prior to a pandemic, the new Escape is selling less than half as well as the old Escape did one year ago.
The new Escape has more challenges yet to come. Ford’s Bronco Sport is a more overtly SUV-like small crossover that will line up directly alongside the Escape in Ford’s lineup later this year.
2. Honda CR-V: 17,661, down 36 percent
Coincidence? Probably not. Canada’s two top-selling utility vehicles are both built in Canada. The Honda CR-V, which hails from Alliston, Ontario, has broken its own sales records in each of the last four years. CR-V volume topped out above 55,000 in 2019 before nosediving during 2020’s pandemic.
Barring a serious recovery, the CR-V is tracking towards a year with roughly 35,000 sales, or about what Honda generated in 2015.
1. Toyota RAV4: 20,596, down 36 percent
While its top rival was launched in all-new form for the 2017 model year, the Toyota RAV4 was all-new last year. But while Honda Canada doesn’t allow the CR-V Hybrid to operate in Canada, the Toyota RAV4 Hybrid contributes a healthy percentage of overall RAV4 sales: 22 per cent last year.
As a result of a broadly successful lineup, the RAV4 isn’t just Canada’s top-selling SUV, it outsells all cars on the market, as well.