best perfume brands

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perfume brand frederic malle Annick Goutal Arquiste CB I Hate Perfume

Scent is an important part of your identity. It communicates more than your clothes or demeanor because one can smell you without looking at or talking to you. It’s one of the most delicate yet strong parts of the human sensory experience, as scent can evoke certain memories and give off a certain vibe, desirable or otherwise. Understanding this, fashion brands inextricably tie fragrances into their brand stories, employing dreamy models and nonsensical television ads to lure in new customers.

But before there was Polo Sport, Acqua di Gio or Light Blue, there were pure perfumes, made by experts that specialize in conjuring scents outside of the world of celebrity fashion. Here, we round up a list of the best niche perfume brands you should know, from centuries-old houses that used to supply fragrance to royal families to newcomers that customize made-to-measure scents. This list, in alphabetical order, includes our top 20 picks of the finest perfume brands in the world. If you’re still using Axe, it’s time to graduate up to one of these.

Perfume Brand Annick Goutal

1. Annick Goutal

Price range: $110 – $310 Why you should know themAnnick Goutal is a member of the French High Perfumery and remains as one of the few houses to have its own in-house perfumers. The brand sticks to quality and authenticity by making everything – from the scents to packaging – exclusively in France, employing expert craftsmen to put them together by hand. Annick Goutal has been named part of the Top 5 Perfume Brands at retailers like Saks Fifth Avenue and Neiman MarcusWhere to get themAnnick Goutalfull stockist list

Perfume Brand Arquiste

2. Arquiste

Price range: $165 – $185 Why you should know themArquiste was founded by Mexican architect Carlos Huber who used to be an interior designer for Polo Ralph Lauren. He moved to New York for Arquiste, which soon won prestigious titles such as Fashion Group International’s Best Fragrance Entrepreneur Brand and the Fragrance Foundation’s Top 5 Brands Launched in the U.S. Where you can get themAquisteNet-a-Porterfull stockist list

Perfume Brand Byredo


Price range: $110 – $220 Why you should know themBYREDO is a Swedish fragrance house that fuses unique cultural references from South Asia. Founder Ben Gorham, half Canadian and half Indian, draws from his mother’s Indian roots, making distinct scents that merge the East and West. BYREDO sources materials for their scents from all over the world, but all of their products are ultimately made and assembled by hand in Sweden. Where to get themBYREDOfull stockist list

Perfume Brand CB

4. CB I Hate Perfume

Price range: $80 – $210 Why you should know them: CB, short for Christopher Brosius, used to be a taxi driver and founded I Hate Perfume because of his passengers who wore “some horrible scents.” Out of anger and enthusiasm, he wrote a manifesto, where he swears off perfume as “a substitute for true style,” and now creates custom-made scents that each have stories as unique as his.Where to get themCB I Hate Perfume

Perfume Brand Cire Trudon


Price: $190 Why you should know them: We’ve seen CIRE TRUDON from their collaboration series of candles with Japan’s UndercoverCIRE TRUDON makes fragrances as well, whose scents trace back all the way to 17th-century France. They used to supply candlelight to the courts of Louis XIV, Marie-Antoinette and Napoleon, and remain as royal and in vogue as in those days, being represented by top luxury fashion agencies and retailers around the world. Where to get themCIRE TRUDONfull stockist list

perfume brands clive christian Annick Goutal Arquiste CB I Hate Perfume

6. Clive Christian

Price range: $310 – $215,000 Why you should know themClive Christian boasts the world’s most expensive perfume as recognized by the Guinness Book of Records. Their “No.1” perfume is housed in polished Baccarat crystal with a five-carat diamond and 18-carat gold collar and takes more than six months to reach the “perfect” scent. They are so exclusive that they are only collected by private connoisseurs and remain on display at prestigious places like Harrods London and Bergdorf GoodmanWhere to get themFull stockist list

perfume brands creed Annick Goutal Arquiste CB I Hate Perfume

7. Creed

Price range: $165 – $1,995 Why you should know themCreed, founded by James Creed in 1700s Britain, is another perfumery that used to supply royal families, including Queen Victoria. Now, generations later, the company still remains in the family, in the hands of Oliver Creed who insists that all the components are weighed, mixed and filtered by hand as they were centuries ago.Where to get themCreedfull stockist list

Perfume Brands DiffCo

8. The Different Company

Price range: $95 – $375 Why you should know themThe Different Company was founded in 2000 by Jean-Claude Ellena, one of our generation’s most successful perfumers and the one responsible for creating fragrances for brands like HermèsBulgari and Cartier.Where to get themThe Different Companyfull stockist list

Perfume Brand diptyque

9. diptyque

Price range: $95 – $140 Why you should know themdiptyque is one of the most popular perfume brands among top retailers. Their scents are extremely unusual yet sophisticated, making diptyque a go-to among loyal fans. Where to get themdiptyque store locationsdiptyque webstoreBergdorf GoodmanBarneys New YorkSaks Fifth Avenue

Perfume Brand DS Durga

10. D.S. and Durga

Price range: $89 – $110 Why you should know them: Founders D.S. and Durga started out making handmade aftershaves for friends out of flowers, herbs and spices. Soon after, the pair began to blend oils and plant extracts to make perfumes which are now lauded by publications like DetailsGQ and Free & Easy. All of their scents are unisex and are still made in-house. Where to get themIn God We Trustfull stockist list

perfume brand frederic malle Annick Goutal Arquiste CB I Hate Perfume

11. Frederic Malle

Price range: $145 – $350 Why you should know themFrederic Mallecomes from generations of perfumery expertise in the family, starting from his grandfather who founded Parfums Christian Dior. Having worked as a professional perfume evaluator and critic, Malle went on to found his own eponymous company that is dedicated to promoting the perfume itself, not the brand. Frederic Malle works with world-renowned perfumers to create distinct scents without being tied to one particular house style, creating fragrances for the likes of Dries Van Noten and Pierre HardyWhere to get themFrederic Malle store locationsFrederic Malle webstoreBarneys New York

Perfume Brand Jo Malone

12. Jo Malone

Price range: $60 – $145 Why you should know them: Founded in London, Jo Malone is now one of the most recognized perfume brands in the world. The brand calls itself the “Savile Row of scents,” made to fit the wearer by layering multiple scents on top of each other, or “fragrance combining” – a phrase Jo Malone went so far as to trademark for itself. Where to get themJo Malone boutique locationsJo Malone webstore

Perfume Brand Joya Studio

13. Joya Studio

Price range: $112 – $750 Why you should know themJoya, Spanish for “jewel,” was named after the crystalline natural wax blend used in the brand’s candles, their primary product offering. As a natural extension from candles, Joya began producing fragrances as well, also in the same artistic spirit that the brand is known for. Regularly collaborating on limited editions and collectible items with brands like Opening CeremonyRodarte and Ralph Lauren, Joya Studio’s products cost an upwards of almost $800 for one candle and boast 100% handmade status including their packaging. Where to get themJoya Studiofull stockist list

Perfume Brand Juniper Ridge

14. Juniper Ridge

Price range: $35 – $122 Why you should know themJuniper Ridge is “the world’s only wild fragrance company” that bottles scents from harvested wild plants, moss and trees from the outdoors of America’s West Coast. Founder Hall Newbegin calls Juniper Ridge a collective of hikers, not perfumers, who seek 100% organic and natural ingredients. Indeed, their “backpacker’s colognes” make you feel like you are actually out in the woods, with pungent natural smells reminiscent of grass, rain and hiker trails. Where to get themJuniper Ridgefull stockist list

perfume brands le labo Annick Goutal Arquiste CB I Hate Perfume


Price range: $130 – $160 Why you should know themLE LABO is a small company that hand-makes all of their scents in a perfumery lab in New York. The lab is open to the public, for anyone to observe and experience the scent making process. LE LABO‘s mission is to “resist against” and “revolutionize” the industry, which they describe as over-saturated with mass-produced perfumes. Where to get themLE LABO

Perfume Brand Maison Francis Kurkdijan

16. Maison Francis Kurkdijan

Price range: $175 – $300 Why you should know themFrancis Kurkdijan graduated from the prestigious perfume school, ISIPCA Versailles. At age 26, he created Le Male for Jean Paul Gaultier, which still remains as one of the world’s bestselling perfumes. After creating more than 40 fragrances for other major fashion houses, he founded his own maison perfumery, now recognized by institutions like WWD as a breakthrough. Where to get themMaison Francis KurkdijanBergdorf Goodmanfull stockist list

Perfume Brand ODIN

17. ODIN

Price range: $125 – $165 Why you should know them: A multi-brand boutique in New York, ODIN started making their own fragrances in 2009, inspired by the “exoticism of travel.” Simply named numerically in order of creation, their fragrances are indeed made with exotic places in mind, like the Himayalas, West Indies, Jordan, Japan, Turkey and the Mediterranean. Their scents are pleasantly strong and memorable, and are all unisex. Where to get themODINBarneys New York

Perfume Brand Penhaligon's

18. Penhaligon’s

Price range: $125 – $150 Why you should know them: William Penhaligon founded his eponymous company in the 1800s, first as a barbershop in the UK. Penhaligon’s still remains largely popular and is now more known for their perfumes, made in England from the highest quality materials like fine jasmine that cost twice as much as gold. Where to get themPenhaligon’sfull stockist list

Perfume Brand Ramon Monegal

19. Ramón Monegal

Price range: $185 – $200 Why you should know themRamón Monegal is another descendant of a multi-generational family of perfumers, who founded Myrurgia, the official perfume house of the Spanish Royal Family. After submerging himself at the royal house, Monegal founded his own company which licenses perfumes to brands like Adolfo Dominguez and Massimo Duti. Where to get themBergdorf GoodmanNeiman Marcus

Perfume Brand Xeroff

20. Xerjoff

Price range: $200 – $790 Why you should know them: Based in Turin, Italy and crafted in Grasse, Xerjoff perfumes are most popularly sold in Europe and the Middle East. Staying true to the spirit of luxury, their bottles are carved out of quartz stone, Murano glass and other precious materials, making them look like works of sculptural art.Where to get themXerjofffull stockist list



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