Looking for the cheapest prices online? Comparison shopping engines (CSEs) give ecommerce merchants the opportunity to attract new customers, increase sales, and go head-to-head against the competition. In this guide, we’ll explain what comparison shopping engines are, tell you about some of the best platforms available, and show you how to get your products listed. Let’s get started on the best price comparison site!
cheapest prices online
Best Price Comparison Sites
Online shoppers already turn to Google to look for specific types of products. So get listed on Google Shopping and your product automatically comes up alongside options from other stores right on the search page. To get listed, you need to register your online shop in Google’s Merchant Center and then a feed of your products will be listed. They also offer options for advertising and promoting certain products.
Amazon Product Ads
Even if you sell your products on your own ecommerce site, listing on Amazon can help you gain visibility for your products when people search for similar items. You can easily set up an Amazon store and use it as your primary ecommerce destination or just a supplementary one. Then you can invest in product ads to get your products featured prominently.
PriceGrabber is a price comparison site that includes product listings across a ton of different categories. Customers can search for a specific item or browse more general listings. To get your products featured, you need to sign up for a Connexity cost-per-click listings network account.
CamelCamelCamel is a price comparison engine that mainly focuses on Amazon listings. It even lets customers get alerts when prices drop on certain items and see the history of price changes. If you have products listed on Amazon, they’ll automatically be available for shoppers to use CamelCamelCamel’s functionality.
BuyVia is a deals site that allows shoppers to compare prices on products, access coupons and find deals on the items they’re shopping for. The company also offers mobile apps in the App Store and Google Play. The team scours for deals across Google Shopping and other platforms. But you can also request a deal for specific products on the website or app.
Shopping.com is a price comparison site that lets consumers view products in a particular category or search for specific items from top brands. To join, you can sign up for an eBay Commerce Network merchant account and then connect your store.
Pronto offers a search engine that is specifically for products. Consumers search for a particular item and find product listings so they can compare prices and other features. The site crawls through ecommerce shops to find these items. So focus on SEO for your shop get included in these searches.
ShopSavvy is a mobile app that lets shoppers scan bar codes of certain items and then compare those items to other products in local stores and online. The products are largely added by users. But ShopSavvy also uses a back-end system called PriceNark. You can connect your store to that engine to give your products more visibility.
PricePirates allows customers to search for products, compare prices and find deals on a variety of items. The site crawls through various ecommerce platforms to find these listings. Specifically, it includes many options from top marketplace platforms like Amazon and eBay.
Shopzilla offers deals and price comparison tools to help shoppers find value on a variety of products. They also provide a merchant services option for businesses. Get your products included in the site by signing up with Connexity.
Bizrate provides price comparison options along with shopping guides and weekly promotions. The site also uses Connexity for its merchant services option. Sign up with them to learn more about being featured.
Bing Shopping Campaigns
Though Bing lags behind Google in popularity as search engine, it still offers a fair amount of visibility for products. When people search for an item on Bing, your item appears next to others like it. And you can purchase ads from Microsoft to increase visibility for your products in searches.
Yahoo is another search engine that offers a shopping option that makes it easy for consumers to compare prices from different vendors. Yahoo Shopping connects to PriceGrabber. So once you sign up for an account on that site, you can easily get your products listed on Yahoo as well.
Check out Become another search based price comparison tool. Become offers a fairly bare bones service, and simply crawls various platforms to find products related to a particular search. Just focus on SEO and improve your chances of getting your products in front of customers.
ShopMania offers a wide array of online tools for shoppers. They browse by category, search for specific items, and view special deals. Get your products featured. Just sign up for an account on the website and update information about your shop. The site also provides merchants with seller tools and the option to set up a storefront on their Facebook pages.
What are price comparison engines?
Comparison shopping engines are channels for collecting product information, including pricing, from participating retailers and then displaying that collective information on a single results page in response to a shopper’s search query. This lets shoppers compare prices, shipping options, and service from multiple retailers on a single page and choose the merchant that offers the best overall value.
For example, let’s say I’m looking for a Rubik’s Cube and want to see what my options are, or maybe find the best price. I can go to Google Shopping (one of the most popular CSEs around) and initiate a search. Here’s what comes up:
For ecommerce merchants, price comparison shopping engines are an opportunity to put your products in front of very interested buyers. These aren’t people glancing at a virtual storefront like a window shopper at the mall. Price comparison site users typically have already made the decision to buy and are simply looking for the lowest price. With their high intent to purchase, comparison shoppers often are an ideal audience for promoting your products.
How do the best price comparison site work?
On the consumer side, price comparison sites work much like a search engine—the difference being price comparison engines will show products side-by-side and how they stack up against one another in terms of pricing. Typical search engines generally serve up straightforward results without sorting by price or showing comparisons.
On the business side, each price comparison site is a little different. Essentially, you pay a certain fee, submit the required content (product photos, URL, price, description, etc.), and list your products. Your products will then show up for relevant searches along with comparable products, ranked by price.
This is helpful for informing your pricing strategy. You don’t want to be priced too much above similar products, but you need to make sure you charge enough to turn a profit.
Getting products listed on price comparison websites
Most CSEs require retailers to submit a formatted product feed. This feed must meet a CSE-defined specification and should be updated frequently. The CSE uses scripts to parse and ingest the data from the feed, displaying the included information on results pages as appropriate.
Shopify merchants have several apps available that make submitting product feeds to CSEs easier and in some cases, automatic. Regardless of how a feed is created, smart merchants will work to optimize descriptions and product prices to get the most sales possible.
What is the best price comparison app?
The Shopify App Store offers a variety of price comparison apps, each with different features. While some connect with your store and list products on CSEs, others add product comparison features directly to your website. Some of the best include:
1. Price Comparison by Vishal
The Price Comparison By Vishal app pulls in competitor pricing and displays it on your Shopify site, letting you promote how low your prices are and how expensive the items are elsewhere. Though you don’t want users to click away from your site, this app is unique in that those click-throughs turn into earned affiliate sales—so it’s not a complete loss.
Prisync is a backend tool that lets Shopify store owners spy on competitor pricing. Adjust your own pricing strategy accordingly or use the app’s dynamic pricing feature to automatically change yours based on the competitive landscape. You can also see stock availability, set email notifications, and export data in Excel.
Similar to Prisync, PriceMole tracks competitor pricing to inform your strategy. It also tracks stock levels, has dynamic pricing, and includes email alerts.
4. Compare It!
Compare It! displays a pop-up on your site that shows product comparisons for your own products. The pop-up is customizable, so you can change the colors, fields, and labels to match your ecommerce color palette. You can also move around where the pop-up is displayed on the page so you don’t distract from the shopping experience.
5. Product Compare
Like Compare It!, Product Compare lets you stack up your own products against each other. Product Compare also makes these lists shareable, so shoppers can send them to friends and family for their opinions. It also aids in product discovery, suggesting similar products to compare.