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Let’s take a short trip back to 2007, the year Netflix stormed the whole world when they began to offer online streaming video.

Sure, Amazon was the first platform to bunk a shot at it, but also, at the same time, as surprisingly as it seemed, it was Netflix that reached global success. Soon after, television stations decided to get into action. A year later, the birth of Hulu upped the ante.

It wouldn’t be long before the big wigs in the sports entertainment industry grow a sudden hunger for a piece of the pie.

It’s worth noting that before the introduction of online live streaming of major sporting events like the FIFA World Cup, NFL SuperBowl, NBA March Madness, etc., viewers had to tune in via cable providers who religiously insisted on charging premium rates for their sports packages.

This must have led to a big picture of what sparked the “cord-cutting” craze: streaming services like PlayStation Vue, Hulu Live, Sling TV and even Amazon Prime took to airing major sporting events on their varied platforms, and in turn had a massive breakthrough.

Now this begs the question: Shouldn’t all live sports events, whether big or small, be streamed online?

Yes! It’s no longer a matter of big budgets. Anyone can broadcast sporting events and make money doing it.

So, here is the best way to broadcast youth sports: On your website.

Read on to learn why and, most importantly, how to do it.

Why Broadcast A Youth Sports Event On Your Website?

The answer is undeniably simple: To reach as much audience as possible.

Before the advent of online streaming, there was a TV in every home; and viewership was limited to the number of people a stadium could take in.

But now, with the power of online streaming, the world could become a fan base where just about everyone is hosting live sports streams.

Let’s throw in a bit of perspective. Say you coach little league baseball. Every game night you see a turnout of 200 fans.

Even if your team had a relatively large fan base, it wouldn’t make much of a difference if your stands can only hold up to 250.

Yet, as funny as it sounds, your team has 3,000+ followers on Facebook and 5,000+ followers on Instagram.

Now do you allow your loyal fans to continue following your team via game day pictures and short videos?

Or do you go ahead and set up a sports broadcast to stream your games live and maybe offer bonus contents like training and workout sessions?

If you choose “to go big instead of going home,” you’ll need to learn how to broadcast your sports event on your own website.

How To Broadcast A Youth Sports Event

Step 1: Gather Production Equipment

Whether you want to live stream basketball games or any other sport, you need a few basic pieces of live streaming equipment for a sporting video live stream. At the crux of them all: a good live streaming camera and a microphone.Live Stream Sport Events

If the playing arena isn’t well lit, you’ll also need lamps and other light sources.

Since you’re live streaming sports events to a site, you’ll also need a computer with a strong processor and a reliable internet connection. With those basic items, you should be ready to broadcast instantly.

Step 2: Choose Your Streaming Platform Wisely

Free Platforms

Streaming sites like YouTube and Facebook are good options. They’re free, and everyone has access to them.

If your goal is to simply market your youth sports team and you want to make your live videos available to everyone, then sporting video streaming on social media is the right plug.

For example, you can use Facebook Messenger to send real-time game updates to your fans.

A free streaming platform may not be the right choice when you want to restrict access in any way or incur a subscription fee or you want people to be able to purchase your content or updates.

Free sites automatically assume rights to your content, allowing them to remove your videos if they wish to do so.

On a free platform, anything you post is viewable to anyone, anywhere, in the world and those with the right know-how can easily download and share your videos as they deem fit, without your permission.

For example, if you want to post a locker room pep talk to rile up your team and fans, you won’t be able to block your opponents or rivals from viewing it.

Then, there’s the biggest issue—money. Running a youth sports team isn’t an easy endeavor, and it certainly isn’t free.

Sure, you might have sponsors but if you can add monetization to your revenue streams, your team will be much more secure financially and sustainably.

With Youtube and Facebook, though, you can only monetize your videos by selling ad space. On YouTube, for example, that’s only if you meet specific terms and conditions.

Advertisements can only appear on Youtube channels that have more than 1,000 subscribers. The revenue weighs a scale of a few hundred dollars if you consistently attract 20,000 viewers every day.

Another potential issue is that ads can be quite distracting to your viewers and potentially make them averse from your page.

If you want to monetize and protect your sports content, a better solution may be to run the streams on your own site.

Business Video Platforms

Live Stream Sport Events

If you decide to broadcast your youth or children’s sporting event on your website and monetize it, you’ll need a business video platform. Here are some features to look out for:

  • Top-notch security. Avoid having your videos downloaded and pirated. Make sure the platform you choose takes security seriously. Some of the best ones may use video encryption algorithms such as the 128-bit AES encryption as well as functionality such as watermarking and geo-restrictions.
  • Pay Per ViewBroadcasting your sports event with pay per view is the best way to sell your HD videos because it means that viewers pay a fixed price or a subscription fee to watch your games. Unlike ad revenue, pay per view is predictable. Whether you want to sell live and on-demand content with one-off tickets, multiple viewing tickets or even monthly subscriptions, you’ll need a platform that can handle it all efficiently.
  • Low or zero transaction fees. As you begin selling tickets, some platforms will charge a commission for each sale. This can become a huge issue when your ticket volume starts growing, e.g. If your streaming video platform takes a 10% commission, that will translate to $1,000 fees per every $10,000 earned. Many video monetization platforms take a cut from your sales but some don’t. StreamingVideoProvider, for example, has zero transaction fees and you can get paid instantly.

Step 3: Ensure A Great Viewing Experience

If you want to make your site really awesome, try embedding a live chat widget. Live chat will allow your fans the chance to rant and rave about up-to-the-minute action without skipping a beat.

Not only will it drive traffic to your site, but it’ll also keep fans glued to your sports streaming page as they continue to discuss the game even after it has ended.

Make sure your site runs smoothly and can quickly and properly handle the needed features.

Professional video platforms like StreamingVideoProvider provide these important features with every account. So, you need not worry about embedding a random third-party chat app to complicate your video streaming.

Step 4: Earn

With the right provider, this is the easiest step. Just select your pay per view option, then sit back and watch your profit increase as fans binge watch you best matches.Sporting Video Live Stream


So, there you have it! Whether you’re streaming high school and youth basketball, baseball, hockey, or even football, these broadcasting tips are all you need to start streaming youth sports events.

If your goal is to market and attract more fans, free social media sites like YouTube or Facebook are the best way to live stream sports events. If your goal is to allow more fans to support you

financially, while being a quick click away from the comfort of their homes, then go for a business video platform that enables pay per view streaming.

In T minus three hours, my husband and I are hopping in the car and driving 200 miles to visit his family for the weekend, and our first order of business is to go to my brother-in-law’s high school football game. 

There’s only one problem: We don’t have tickets, and the game is sold out due to COVID-related seating restrictions. So as of now, we’re planning to show up and hope we can find some ticket scalpers … for a high school football game. Only in 2020, am I right? 

Even in non-pandemic years, however, we usually get to go to only one or two of his games each season simply due to distance. This is one of the many reasons that it’s become so popular to livestream sports online. 

Livestreaming lets more people attend games and sporting events — no matter their distance or the latest seating restrictions. It can also be an effective fundraising method for teams and athletic departments, and it’s an easy way for coaches to get tape of their team to review technique or share with recruiters. 

And, thankfully, live sports broadcasts are no longer limited to pro teams or those with big-league budgets. Here at Switcher Studio, we’ve seen people stream everything from high school basketball and rec baseball to Team USA Table Tennis and the Canadian Quidditch Championships using just iOS devices and Switcher’s powerful live-editing tools. (Blimey, Harry!)

Here’s how you can get started livestreaming your sporting event with Switcher. Promise me you’ll try it so fewer people like me will be stuck outside the game looking for scalpers. 



There are countless streaming platforms available, and the best one for your sporting events will depend on your goals and your existing fan base. Here are a few to consider:

  • Facebook Live: Still the most popular social media platform on the planet, Facebook is an excellent choice for streaming, especially if your team already has a devoted following on the site.
  • YouTube: If you’re more interested in getting the widest reach possible, YouTube may be the right platform for you. Livestreams on YouTube typically have a longer lifespan than those on Facebook — they’re more likely to be watched after the fact — which is ideal if you’re looking to generate new interest in your team, players, or sport.
  • Your own website: If you want to drive traffic to your own site, consider embedding a private stream there. Streaming to your own site gives you much greater control over the viewers’ experience. You can gate the page if you want to sell digital tickets, run ads or promotions alongside your stream, or simply capitalize on the surge in traffic. 

Tips For Livestreaming Middle & High School Sports

Schools everywhere are looking to live stream youth sports to engage community members who can’t be there in person. Streaming youth sports video may seem daunting at first, but with a little preparation and troubleshooting, you can seamlessly integrate livestreaming into your school’s athletic program. Here are five tips to help you successfully livestream the next big game..


It’s no secret that the more you prepare to livestream a school sports event the more smoothly it will go. We recommend you write down a checklist ahead of time to guide the preparation process. The following tips will help inform that checklist.  


It is important to confirm that parents, alumni, staff and fans have all the information they need, particularly for those that may be less tech-savvy. Send out game-day information well in advance so that everyone knows how things are going to work beforehand. For some, this might be the first live stream they’ve ever tuned into, so they may need more thorough instructions and ample time to figure it out or ask for help.

On the day of the game, we recommend you “Go Live” with a graphic before the game or a pre-game activity is set to actually start. This way audience members will know that they’ve come to the right place before everything begins. Most livestreaming programs will allow you to upload an image that you can use as a title card. See below for an example:


Depending on the sport you’re livestreaming (and therefore the venue), it’s essential that you choose the correct camera lens to capture all the action. For basketball games consider using a wide-angle lens to expand your camera’s field of view and capture the more of the court in the shot. If you want to livestream high school football or soccer, a telephoto lens will magnify the focal length of the camera and enable you to film athletes no matter where they are on the field. 


When you are livestreaming youth sports, some do better with multiple cameras, including soccer, basketball and football. The larger the playing field, the more cameras you’ll want.

To help capture games from every angle consider using more than one device and employing multi-cam software. A few livestreaming apps will enable you to jump between multiple devices but we recommend Airmix by Teradek. Be strategic when it comes to the placement of your streaming devices and of course test everything out in the days prior to the game. Team practices and scrimmages are excellent opportunities to practice going live and using multi-cam software. 


Including student organizations in game-day livestreams will increase school spirit and help promote student involvement while taking pressure off the athletic department. Invite the broadcast class or club to help out in front of the camera and behind the scenes. Student broadcasters can conduct live interviews with students during a game pre-show or put together short videos spotlighting student-athletes to play. Incorporate student sportscasters commentating on the game in real-time and announce half-time games such as half-court shots or raffles. 

It’s best to avoid starting and stopping a livestream so that viewers know the stream isn’t over, so having some pre-recorded content is a great resource to have. Even if the bulk of the event is the live game, you can still weave in pre-recorded segments during half-time or time-outs. Pre-recorded segments don’t have to be complicated and can do a lot to enhance the overall experience of a livestreaming event. For example, pre-recorded segments could be announcements for school events, advertisements for local community sponsors and upcoming fundraisers, student skits, athlete or aforementioned student-athlete spotlights. 


Before you start any live event it’s important to thoroughly test in the actual environment. Set up all your equipment just as you would on the day of the game at the venue where the event will be taking place and try and go live. School wifi may be superb on campus but non-existent on the football field and you don’t want to find that out on game day. Have someone on a different wifi network view the test and confirm that it looks and sounds good. 

The stream destination for your audience is the last link of the chain and it’s vital that you can ensure that what you intend to stream is making it there successfully. Many schools opt to use the same destination for all their events to retain consistency and confidence. This is a great idea, but you’ll still want to test each time. 

Padcaster transforms your iPad or smartphone into an all-in-one mobile production studio so you can create professional-quality videos from your home or anywhere else. Whether it’s for distance learning, telecommuting, remote broadcasting or livestreaming — Padcaster will help you produce high-quality content wherever you are. If you have had an event that has been moved online due to COVID-19 such as a wedding, religious service, graduation, or ‘gathering’ of any kind, Padcaster wants to help you! Fill out the form below to get in touch with one of our sales consultants!

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