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The Best Sneaker Brands In The World Right Now
There was a time not so very long ago when attending a special event in a pair of sneakers was a surefire way to flag yourself to your shiny-shoed peers as a sartorial pariah. However, attitudes have shifted in unforeseen ways and what was once the scruffy outlier is now the footwear gold standard.
The transition from running track to runway has been a slow and gradual one, but in recent years it has reached a crescendo. A crescendo that looks set to blare on indefinitely.
This is thanks in no small part to a number of key designers and sneaker brands who have been pushing the footwear to its limits in every conceivable direction.
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Some have created white leather kicks that look right at home with tailoring. Others are inventing technology that might as well have come straight out of a lab at Area 51 (or just Back to the Future). Meanwhile, there are those who have elevated the sneaker from its utilitarian roots to the absolute pinnacle of high fashion it is today.
Here we take a look at the most influential sneaker brands in the world right now and what they’re doing to help make the world’s favourite footwear.
The Undisputed Masters Of Hype
Yeah, in 2016 Nike really did go back to the future and produced Marty McFly’s self-lacing sneakers. But this is just one instance when the brand seemingly reached through a tear in spacetime and brought us something directly from the future, making it the biggest trendsetter in sneakers and a reliable barometer for what’s around the corner.
The brand has a long track record of world-beating performance footwear as well as technological innovation (Flyknit uppers and NikeID personalisation in the last decade). More than that, Nike knows how to create products that live up to their considerable hype. It has more icons in its back catalog than any other sneaker brand. Air Max, Air Force 1 and Air Jordan are all sneaker dynasties in their own right, and go back further and you’ll find even more classic retro sneakers like the Cortez and the Blazer.
Still the most recognisable. Still the most wanted. Still the ones to beat.
The Brand That Turned Sneakers Into A Science
The ongoing technological arms race between the world’s sportswear big hitters has produced some of the boldest innovations in footwear. Luckily for us, it doesn’t show any sign of letting up.
Ask any sneakerhead on the street who’s in pole position, and they’ll tell you it’s Nike. However, with featherlight materials and mind-bending sole technology, it could be easily argued that good old three-stripes is maneuvering for an overtake.
Yes, there are beloved classics — the Superstar, Stan Smith and Gazelle all come to mind — and they’re not going away, but in recent years the brand’s R&D lab has become the sneaker world’s Q branch. Forget the Yeezy collab, it was the Ultra Boost that changed the game, and most recently, the German sports giant has been experimenting with 3D printing as a production method for groundbreaking webbed sole units. Don’t take your eyes off them for a second.
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The 100-Year-Old Design Icon
It’s incredible (and slightly terrifying) to think about how much the world has evolved in the last 100 years. Commercial flight, television, mobile phones and the internet are just a few of the inventions that have revolutionised the way we live.
With that in mind, it’s a real triumph of design when something introduced a century ago is still being used globally today.
Converse’s famous high-top, the Chuck Taylor All Star, is one such item. Born in 1917, the iconic basketball shoe has remained 99.9 percent unchanged and is now the best selling shoe in the US, UK and far beyond. Yes, the brand has other excellent shoes, but this is arguably the most iconic sneaker ever made. And what’s more, it’s for everyone.
The Luxe Trendsetter That Made Minimalism Cool
When luxury New York sneaker brand Common Projects first introduced its Achilles Low model in 2004, the menswear world went mad for it. But why? Was it innovative? No. Was next-level comfortable? Hardly. Did it come in at bargain prices? Quite the opposite.
This shoe was nothing more than a plain, leather sneaker. However, the thing that had the fash pack fawning over this minimalist trainer was that every little detail was meticulously executed to the nth degree. This was a sneaker created like an Oxford shoe handcrafted in Northamptonshire.
Buttery Italian leather, exquisite streamlined shapeliness and a timeless wearability that made each pair the perfect accompaniment to anything from a suit to shorts. It arguably started today’s thriving luxury sneaker market, and all of this, in a world now dominated by Balenciaga beetle-crushers, is not to be taken for granted.
Making Ugly Trainers Must-Have
Balenciaga’s output under the guidance of Georgian fashion maverick Demna Gvasalia may be the sartorial equivalent of Marmite or Björk, but whatever you think of his work, there’s no denying he’s changing the face of fashion, one broken ankle at a time.
The sleek, minimalist speed sock was the label’s first standout sneaker with Gvasalia at the helm, but it was the now-inescapable Triple S that really took things in a new direction.
This beast of a shoe single-handedly remodelled the fashion footwear landscape and made big, chunky silhouettes the new gold standard. Minimalism is giving way to maximalism, and this Spanish fashion house is at the centre of it all.
Still The Purist’s Choice
As time marches on, there are fewer and fewer brands willing to take a financial bullet in the name of quality craftsmanship and have products manufactured on home turf. When talking about sneaker companies, the numbers are lower still.
That’s what makes New Balance one of the best in the game. Not only is the Bostonian firm responsible for some of the comfiest and most iconic running shoes ever made, but it also produces its premium range half in the US and half in the UK’s Lake District, in factories staffed with highly trained craftspeople.
It’s because of this approach to manufacturing that New Balance has a glowing reputation among athletes, sneakerheads and just everyday folks, thus earning itself a spot in the FashionBeans hall of fame.
The Veteran Quietly Breaking New Ground
It may not make as much noise as some of its contemporaries, but while they’re all battling it out trying to come up with the next big thing, Puma is quietly working away in the background, perfecting the classics. And inventing a few new ones, too.
A prime example of this is the brand’s take on the chunky sneaker trend. Puma has taken the look, put its own stamp on it and made it accessible to those whose wallets might not be able to stand up to the strain posed by a pair of Balenciagas that cost as much as a month’s rent.
Turn to the Thunder Electric model for a bulky-but-athletic shape and bold nineties-esque color pops, or the covetable Tsugi line for a more striped-back melding of mesh and neoprene atop a thick cushioned midsole.
The Old Reliable Of Footwear
From riding empty pools in suburban LA to jumping around on stage at the Warped Tour. Over the years, Vans has earned itself a deserved reputation as the shoe brand of choice for alternative lifestyles.
Its appeal is due in no small part to the simple styling, timeless appearance, modest pricing and, of course, plentiful colour options offered by its designs. The Old Skool, Classic and Authentic are all instantly recognisable designs that haven’t changed in decades, mainly because they don’t need to.
What has changed is how people wear them. Once a shoe for kids and skaters only, it’s now equally comfortable on rock stars and hip-hop icons, with jeans or casual suiting. From the mid-1960s right up to now, Vans has always offered people a way to add a dash of colour and charisma to an outfit without breaking the bank. Something, which has seen its products remain relevant throughout the years, regardless of passing sneaker trends.
The Strongest Collab Game In The Business
Can you confidently call yourself a sneakerhead if your wardrobe isn’t filled with Jordans? Perhaps not.
Technically, a Nike creation but also a brand in its own right, the story is one of the most successful examples of sports marketing in history. After designing the first Air Jordans exclusively for the basketball legend himself, it wasn’t long before Nike opened up production and brought its new creation to the masses in 1984. People went crazy for it, leading to a wave of crime in the US whereby people were being robbed of their sneakers.
One of the main draws to the shoes for some is the collectable element, with many special releases and collabs being issued in seriously limited runs. Some recent partnerships have included Supreme, Off-White, Levi’s and Kaws to name only a handful, making this one instance in which you definitely should believe the hype.
Bringing Retro Back
Okay, so it’s not exactly shaping the future with its footwear offerings, but when you do the classics (and the Classics) this well, why would you need to?
The British-born company, now a subsidiary of Adidas, is one of the oldest UK sneaker brands. Something which is evident when you look at its retro silhouettes.
Its best sneakers, like the Club, the Classic and the Workout are nothing short of iconic and all ooze plenty of that throwback charm we all love so much. They may not be made of knitted mesh and be 3D printed, but they look great, are undeniably comfortable, and are never going to go out of style.
Setting The Luxury Sneaker Benchmark
Gucci’s sneaker game has come on leaps and bounds in the past few years, thanks in no small part to a bit of TLC from creative director Alessandro Michele.
In fact, it could be argued that the Italian house’s offerings have set a new standard for luxury sneakers, with the clean lines and eye-catching embroidery of the Ace making it the new favourite white sneaker of the fashion elite.
And it’s not just classic styles that Gucci has been turning its hand to. The brand has also combined two of the moment’s most significant trends with its chunky Rhyton trainer, featuring oversized Gucci branding to the side.
Where to Buy Discounted Shoes
To make buying discount shoes online easy and stress-free, here are the best places to look.
Amazon makes the top of the list because it has reasonable prices on everything. If you’re one of the more than 90 million Amazon Prime members in the U.S., you’ll enjoy free two-day shipping, too.
Whether you’re looking for low prices on brands big or small, you’ll find something here. You can easily compare Adidas and Under Armor to Sorel and Skechers and get the features you want.
To make finding discount shoes on Amazon easy, shop the “Shoe Discount Warehouse” and “Shoes Under $25” section of the website.
And as a bonus, if you have a Prime membership, most returns are free.
- Free two-day shipping if you’re a Prime member
- 30-day return policy for easy refunds
- Variety of price points
- Lots of brands and styles
- Big marketplace can be overwhelming
- Different return policies if item not sold and shipped by Amazon.com
Clearance sales and discount prices are where it’s at when shopping DSW. It has a decent selection of shoes in-store but its online shop has even more to choose from.
At Designer Shoe Warehouse, or DSW, you’ll find footwear for all activities, including walking, running, basketball, dancing, work and hitting the town.
Its name-brand selection tends to be higher in price, but they always have sales and clearance shoes to pick from.
- Massive selection of the biggest brand names
- Clearance section offers deep discounts
- Rewards members get free shipping
- Free exchanges within 60 days
- Not as many deals as some other sites
- Can’t exchange purchases by mail
With a wide selection of shoes for every budget, Zappos has something for everyone. Its easy-to-use search options make finding shoes easy.
There are specialized categories like running, diabetic-approved and eco-friendly, and each item has multiple photos to show you the shoe from all angles.
Zappos is also an excellent place to read reviews that can help you select the right shoe for you. Pay attention to pricing because some styles have different prices for different colors, even if they’re the same brand.
There’s a generous return policy that lets you return your shoes for a full refund up to 365 days after purchase. That’s a whole year!
It gives you plenty of time to try on the footwear in the comfort of your own home, and return them for free if you don’t love your shoes.
Probably the best thing about Zappos is you never pay for shipping, even on returns.
- Large selection
- Multiple photo angles
- Free shipping
- Full refund if returned within 365 days
- Never offers coupons
- Pricing can vary for different colors of the same style shoe
Though most notable for its big selection of home goods, Overstock.com also has great prices on shoes for men, women, kids and every age in-between.
It has a lot of designer brands to pick from and budget-friendly choices, too.
Saving on shipping is easy since orders for $50 or less ship for $2.95; orders over $50 have free shipping. Women especially can save big because most of the footwear for women is less than $30.
Overstock’s selection and sales change daily, and that makes shopping fun because there’s always something new to find on the site.
- Only $2.95 for shipping every day
- Free shipping on orders over $50
- 30-day return policy
- Partial refund for returns over 30 days
- Varying return policy from marketplace sellers
If you didn’t already know, 6pm.com is the outlet store for Zappos. It carries a little bit of everything, and it usually has a lower price than what you can find at other online retailers.
Sales on Ugg and Hunter boots are typical, and 6pm.com frequently offer coupons to save you an additional 10% or 15% on your total purchase.
You’ll want to check the site often because its deal of the day can save you up to 70% off the shoe’s already low price.
And their clearance section has a vast selection of brands, so you can always find a discount on a super pair of shoes.
- Discounts of up to 70% off
- Numerous brand names to choose from
- Frequent coupons to save more
- Return shipping is not free
- Doesn’t offer exchanges
- No reviews on shoes they sell
If you’re looking for specialty shoes, Shoes.com has a nice selection of eco-friendly, vegan and diabetic-friendly shoes available.
There are loads of non-specialty shoes, too. The search feature on the site helps you find the exact shoe you’re looking for. You can shop by category, too.
Returns are hassle-free and can be done within 60 days. Plus, the company will send you a prepaid shipping label, so you don’t pay return postage.
The variety includes designer brands and a decent selection for work, play and casual shoes. Shoppers looking for a great place to buy sneakers and outdoor footwear online will find a fantastic number of options here.
- Free shipping on purchases and returns
- Great for sneakers and outdoor footwear
- Eco-friendly, vegan and other specialty options available
- Doesn’t ship to PO Boxes or APO/FPO
Some of my favorite finds are from second hand stores. One of my favorite places to find amazing deals on gently used shoes is Poshmark.
Poshmark offers higher-end designer clothes, accessories and even shoes. Trust me, there is treasure on this site. Especially when a new pair of shoes at a fraction of the cost can be found.
Another bonus feature with Poshmark is you can find a seller that has the same size shoe as you and follow them. I met a clothing line retail manager once who told me she wore something new everyday. Here gently used clothes are sold on her Poshmark page.
- Fantastic selection of well-known brands
- Make offers and lower the price
- Returns are based on seller
8. Foot Locker
As one of the best places to buy discount athletic shoes online, Foot Locker has deals on everything for running, soccer, tennis, general exercise and even cheerleading. What you won’t see is anything unrelated to sports.
If you’re looking for fashion or dress shoes, DSW is a better place to look, with an excellent selection at low prices.
Foot Locker makes it easy to find the right fit if you have specific needs, such as motion control and stability. You can use filters to narrow down your choices.
They offer free shipping on orders of $75 or more, and returning can quickly be done in-store or by mail.
For bigger savings, sign up for their newsletter to get discounts and coupons sent right to your inbox.
- Best selection of athletic shoes
- Can return or exchange in-store or online
- Orders must be for $75 or more to get free shipping
- “SmartLabel” fees charged for returns
With free shipping, you can’t go wrong with Onlineshoes.com. Even their return shipping is free, which makes refunds a breeze.
There are dozens of different shoe styles to choose from for men, women and children at discount prices. You’ll find brand names at a variety of costs to fit your budget, including work boots, running shoes, sandals and boots.
The site features daily deals and low prices every day, making it an excellent place to buy discount shoes online.
- Free shipping on purchases
- Free return shipping
- No returns accepted beyond 45 days
- Doesn’t offer product exchanges
10. Famous Footwear
Offering some of the best value when it comes to discount shoes online, Famous Footwear has low prices. It’s a great place to buy shoes, boots and sandals for up to 50% off every day.
Plus, there are additional sales and discounts to save even more.
If you sign up for the rewards program, you’ll get access to exclusive offers and free shipping.
Famous Footwear has a fabulous selection for men, women and kids. The range of children’s shoes isn’t as extensive as what you’ll find on 6pm.com, but you’ll find a decent choice of infant and toddler sizes here.
- Return in-store or by mail
- Rewards program for exclusive discounts
- Exchanges not available by mail
- Must pay for return shipping
- Limited children’s shoes selection
Though the selection isn’t large, you’ll save serious cash with deep discounts on shoes at Zulily. The styles can sell out fast, so don’t hesitate to buy if you see something you love.
You won’t find free shipping here, but you can qualify for free shipping on subsequent orders after you place an order with paid shipping. Just note that the time period when you can add on an additional order for free shipping is limited. If you wait too long, you’ll have to pay to ship your purchase.
If you’re in a hurry to get your shoes, Zulily isn’t the best option. Orders frequently take two to three weeks to arrive on your doorstep, and that can seem like an eternity when you’re used to next-day shipping.
- Qualifying additional orders ship free
- Deep discounts on shoes
- Smaller selection
- Long shipping times
Tips Before you Buy Shoes Online
When you shop for shoes online, you’ll quickly realize how much lower the prices are, compared to local stores.
Even though you can’t try the shoes on first, buying shoes online is a pleasant experience for many consumers.
“It is the only way that I’ve bought my shoes over the past 15 years,” says Carol Gee, an author in Atlanta. She looks for sales that are at least 35% off the regular price. “That is when I pounce if I see something I have to have,” she says.
To have more confidence when buying shoes from home, here are the best tips:
Shipping – If you can score free shipping and a great shoe price, that’s the ultimate combination. But some stores will give you free shipping only when you hit a minimum purchasing requirement.
Make sure you know the shipping costs before spending too much time browsing the site.
Returns – Your life is busy and sometimes it’s tough to meet a 30-day return window if you don’t like the shoes you ordered. Look for a store that offers you at least 60 days to save yourself some stress.
Pricing deals – Comparing prices from different sites is easy when you’re shopping online. And there are tons of options for discount, clearance and coupon savings, especially if you sign up for the company’s email newsletter. Save even more by using a coupon app.https://ba82617a6907bf159f67da02c82dafea.safeframe.googlesyndication.com/safeframe/1-0-37/html/container.html
Search options –A deep discount isn’t any good if you can’t find the shoe you want. Being able to filter by price, style, brand, size, width, heel height, color and more will help you find your perfect shoe faster.
Images – Since you can’t physically hold the shoe in your hand, find a retailer that has large enough images to see the details. Having multiple pictures from different angles and a zoom-in option can help you decide if you like the shoe or not.
Don’t wait to try them on – When you get the shoes, try them on right away without removing any of the labels. Even though some stores offer generous return policies — Zappos gives you 365 days! — if you miss the window to return the shoes, you may not get a full refund.
Test them indoors – Before removing the labels or price tag, spend some time wearing your shoes inside. If you wear them outside, you risk damaging them, and that makes it impossible to return. Remember to walk around carefully, so you don’t accidentally remove the labels.
Sell older shoes once you’ve used them – You’ve bought a great shoe, worn it for a while, and then feel it’s time to get rid of it so you can make room for a newer style. You don’t have to throw the shoes away. Try selling your used shoes, either online or in person.