Pressure washing is a great small business model for individuals, franchise builders or simply for running a cleaning crew in a high-demand area. Pressure-washing services are often required for business parking lots, driveways, business structures and homes. The model works as a standalone business, with some seasonality in cold weather areas. It also combines well with other outdoor services like landscaping. The built-in customer base for a landscaping service makes it a natural upsell. Pricing the service, however, is not always easy. The pricing model largely depends on competition, demand and existing customer loyalty. You can price high when demand is high and competition is low. Competitive markets tend to use level or cap pricing, and you will likely need to meet the market average. Loyal customer purchasing, in addition to an existing service, may pay a higher price for the convenience of a bundled package. For example, if you include pressure washing in the overall cost to re-stain a deck, the price is bundled.
The prices used are determined by your strategy and position within the market. A new business can choose any pricing option, but starting at or slightly below the market average is a good approach for securing customers out of the gate. Or, offer a one-time discount to gain new customers, and then follow up with a regular service plan. Another strategy is premium pricing. Position yourself as the best service provider with the most experience and best equipment. Premium pricing is attractive to other business owners and nicer homes that are focused on a quality outcome. Adding a satisfaction guarantee to the price will also help convert new customers.
Several methods of pricing are used by power washing services. You can choose a single model or you can adjust your strategy, based on the individual job. Pricing by the hour is consistent and ensures that you are paid for the time worked. Pricing by the square foot is common, and makes it possible to bid on different sizes and shaped structures or lots. Flat rate pricing is also an option that requires experience in knowing the time and effort required on different job types. For example, you may approach a building with chipped and peeling paint that will require extra time. Based on your experience with jobs of this nature, you will do a rough square-footage pricing calculation, and then add an additional 20-percent to that figure in anticipation of the effort required. Flat rate pricing means that you can potentially earn more, but it requires the experience to know how to price each job.
High and Low Pricing Figures
According to Home Advisor, the typical power-washing job costs is $220 to $380 dollars for a house siding; $130 to $220 dollars for a driveway; and $250 to $420 dollars for a deck or patio. Thumbtack estimates the average cost of pressure washing in 2018 at 16 to 22 cents per square foot. That falls closely inline with the Home Advisor estimates.
Dirt, grim, and algae build-up can discolor your home and lower your curb appeal. Having your home pressure washed every two to three years can help remove this build-up and keep your home looking better for longer.
Pressure washing is generally done by the hour, with a 2,000 sq.ft. home taking roughly 2 hours to complete. Depending on where you live and the state your house is in prior to starting, this can cost anywhere from $100 to $500 on average, with most homeowners spending around $275 for the job.
Pressure Washing Costs
|Pressure washing costs|
|National average cost||$150|
|Average range||$100 – $500|
The first question that most people ask prior to powerwashing their property is “How much does it cost to powerwash a house?” They want to make sure it’s worth considering before they start calling around to different companies that specialize in powerwashing properties.
The cost to powerwash a home will obviously depend on a number of different factors. Here are some of the things that will ultimately decide how much you pay for powerwashing services:
- The location of your home
- The size of your home
- The type of siding on your home
- The condition of your home
- The powerwashing method you prefer for cleaning your home
- The experience level of the company you hire to clean your home
- The time of year you decide to powerwash your home
- And more
Generally speaking, it costs somewhere between $130 and $650 to powerwash a home with the average cost sitting at just over $350. But the exact price that you pay will depend on a combination of all the factors we just mentioned.
How Often Should You Power Wash Your House?
Right after people wrap their heads around the price associated with powerwashing a house, their next question is usually “How often should you power wash your house?” Since they’re going to be shelling out at least a few hundred dollars in most cases, they don’t want to pay more than they have to for powerwashing services.
Most powerwashing companies will tell you that you should aim to power wash your house about once every year, if possible. But there are several factors that will determine how often you need to clean your home.
Here are a few of the things that will decide how often your home needs to be powerwashed:
- Where your home is located
- How much dirt, dust, mold, mildew, etc. builds up on it over time
- What type of siding you have on your home
- How much money you can afford to pay for powerwashing services every year
- And more
There isn’t one hard and fast rule as far as how often you should power wash your property. But if you notice that it tends to get pretty dirty over the course of a calendar year, washing it once every 12 months isn’t a bad idea.
What Is the Best Method for Cleaning a House?
Some homeowners don’t realize this, but there are actually a few different methods for cleaning a home.
You can power wash a home, pressure wash a home, or use a method called soft washing to get the job done. It’s important to understand the differences between the three.
Here is a quick explanation for each method:
Power washing: This method involves using a heavy-duty powerwashing machine to blast away dirt, debris, and more from surfaces with highly pressurized hot water. It’s usually best for cleaning heavily soiled concrete, stone walls, driveways, and other hard surfaces.
Pressure washing: This method involves using a pressure washing machine to blast away dirt, debris, and more from surfaces with highly pressurized cold water. It’s usually best for cleaning decks, patios, outdoor furniture, and more.
Soft washing: This method involves using a modified pressure washing machine to apply soap on dirt, debris, and more from surfaces with little to no pressure. It relies on the soap solution to do the cleaning, which makes it ideal for cleaning vinyl siding, painted wood, brick, stucco, and more.
You can utilize any of these methods to powerwash the outside of a home. But soft washing has turned into the preferred method for many homeowners because it can be used to deep clean a home without doing any damage to it.
When used in conjunction with special eco-friendly cleaning products, it can clean the sides of a home just as effectively as power or pressure washing without the risks that come along with using those methods.
Should You Hire Professionals to Get the Job Done?
In an effort to save a little bit of money, there are many homeowners who will purchase a power or pressure washer and attempt to clean their homes on their own.
You’re obviously free to take this approach if you want. But there are some advantages to hiring professionals instead of cleaning the outside of your home yourself.
For starters, you won’t have to invest in power or pressure washing equipment and worry about storing it. You also won’t have to worry about replacing siding on your home if you happen to do damage to it while cleaning it.
And maybe most importantly, professionals have the experience and expertise that it takes to get your home as clean as it can be through power washing, pressure washing, or soft washing. You won’t need to wash your home as often when you trust the pros to do the job.