digital marketing laptop requirements

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As a digital marketer, the technology you use is essential in completing different marketing duties at hand. Whether your workload consists of designing graphics for digital advertisements, or creating articles for company websites, having a sturdy laptop helps get the job done. According to Statista.com the average lifespan of a laptop is 3 years (so once you buy a laptop, your stuck with it for approximately 1,080 days of your life). Before investing in a computer, it is important that a laptop can cater to your marketing needs.How much storage can it hold? Is the screen big enough for designing this logo? Does it have touch screen capabilities? What is the lifespan of the battery ? These are all valid questions to ask before purchasing a Laptop. Every digital marketer has different workstation needs. Some digital marketers have to design graphics, others may simply need a basic build to operate out of. To gain more insight on the matter, I asked digital marketers what features they look for in a laptop computer.

On the Reddit forum r/Askmarketers one Reddit user said what they primarily look for is a “ Good screen … [and a] Good keyboard”. Another user said all they needed was a smart phone with access to WiFi. Although in theory all you need to perform digital marketing is a device with access to the internet, there is an array of laptops with different builds and deigns.Also every digital marketer has different needs to be catered too. To break down some options, I will categorize the Top 10 Laptops for Digital Marketers.

1) HP Stream 11 inch laptop

Price-$179

Computer processor- Intel X5-E8000 Processor

RAM- 4GB Memory

Total Storage Capacity-32GB

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Design and Features

The design of this HP laptop is your typical laptop computer. This HP laptop is pretty compact and its size is 11″ inches wide. Once fully charged, it has a nice battery lifespan of 9 hours. One of the downsides of this laptop is the amount of storage it can hold. It only holds up to 32 GB of storage ( so for those needing to run a lot of apps and software, you might want to get an external hardrive). In terms of its price it is a very good deal and if all you need are your basic laptop function, this laptop might be a good option.

2)Acer Aspire 3 Notebook 14″

Price-$229

Computer Processor- Dual Core processor

RAM- 8GB Memory

Total Storage Capacity- 256 GB

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Design and features

This Laptop computer has the all of the basic needs for your digital marketing needs. The Acer Aspire 3 Notebook can hold a significant amount of storage space. The computer weighs 3.46 lbs and has a 14″ inch screen display. This laptop comes with an AC Adapter and a 2-cell lithium ion battery. It’s battery life lasts up to 5hrs. The Acer Aspire 3 Notebook has a standard keyboard. It has all the bare essential features most digital marketers need. For those needing a touchscreen for digital graphic designing, it does come with its limits. The build of it is a traditional basic laptop, but the price is perfect for those looking for a bargain.

3) Microsoft — Surface Go 10″

Price- $399

Computer Processor Model- Intel Pentium Gold 4415Y

RAM- 8GB Memory

Total Storage Capacity- 128GB

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Design and features

The Microsoft Surface Go has a sleek and slim design and weighs 1.15lbs. The size of the screen is 10″inches. The compact build makes it easy to transport and take with you from place-to-place. Once fully charged the battery-life lasts up to 9 hrs unplugged. One of it’s key features is the touchscreen function.It has Built in WIfI and you Sync your other devices( including iPhone and Android). The Microsoft surface Go comes with a kick-stand and a detachable Keyboard. You can use this device as a stand alone tablet or a full functioning traditional laptop. This device has a flexible workstation, that allows for individual customization to cater to a multitude of needs. Due to its compact design, its surprising that the Microsoft Surface Go can hold up to 128GB of storage capacity. This feature serves useful for running multiple software applications.

4) Dell Inspiron 15.6 “

Price- $405

Computer Processor Model- Intel Core i3

RAM-8GB Memory

Total Storage Capacity- 128GB

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Design and features

The Dell Inspiron weighs 4.41lbs and has the build of a traditional laptop. The size of the screen is 15.6″ inches. The keyboard does not come with a detachable feature. Despite its traditional laptop build, it comes with a touchscreen feature. This touchscreen feature allows flexibility of ones workstation, that goes beyond the limits of a traditional laptop. If you need to run multiple applications and software, the 128GB capacity storage has enough room to run them. The computer comes with a 3 Cell battery and power adapter. The battery life of the Dell Inspiron lasts up to 7 hrs unplugged.

5) HP — Pavilion x360 2-in-1 14″

Price- $499

Computer processor- Intel Core i3

RAM-8GB Memory

Total Storage Capacity-128GB

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Design and features

The HP Pavilion weighs 3.5 lbs and is 0.8″ Inches thin. It’s screen size is 14″ inches in length. The weight and size of the HP Pavilion makes it easily transportable and caters to those on the move. A key feature that distinguishes this laptop from others is it’s 360 degree flip-and-fold design. This design makes it so that you can put away the keyboard and use the touchscreen feature as a stand alone tablet. The keyboard is not detachable from the laptop, but the 360 degree flip-and-fold design allows for a diverse work flow. For those digital marketers out there who design graphics , and write notes down pen-and-paper style, this might be a good option for you.

6) ThinkPad X270

Price- $498

Computer processor- 6th Gen Intel Core i5

RAM- 8GB Memory

Total Storage Capacity- 256GB

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Design and features

This laptop has all the essential features for digital marketing. It has a more traditional laptop build, that can serve as a basic workstation. If you need to run multiple apps like adobe creative cloud, the storage has the capacity to cater to those needs. The weight is under 3 pounds, so its not that taxing to move around.It comes with a 3 cell battery and power plug. The battery life lasts up to an entire day unplugged. This is very useful if you don’t always have the luxury of having a power outlet nearby. For the price being below $500, it has all the basic features that you need for digital marketing.

7) HP — 15.6″ Laptop

Price- $549

Computer Processor- Intel Core i5

RAM- 12GB Memory

Total Storage Capacity- 256GB

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Design and features

This computer has the essential design of a traditional laptop computer. This computer weighs 3.86 lbs. and measures 0.7″ thin. Due to its weight it is easily transportable, great for people who are always on the move. The storage capacity holds up to 256GB of storage. Digital marketers always need a computer with plenty of storage, so this computer can do the job. The only downfall with this laptop is the fact that the battery-life unplugged only lasts about 3 hrs. However for the price that it has, it serves its essential purpose and can suffice your basic digital marketing needs.

8) ASUS ZenBook 14

Price-$899

Computer processor-Intel Core i7

RAM-16GB

Total Storage Capacity-512GB

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Design and features

The design of this computer has a traditional laptop computer build. One of the selling points of this laptop is its compact and slimming build. This computer weighs 3 lbs and its dimensions are 12.72″ x 8.31″ x 0.63″.One of the downsides of this laptop is its battery life. The battery life of the Asus Zenbook 14 is between 3-4 hrs.The Asus Zenbook 14 has 16GB RAM and has a total storage capacity of 512GB. This laptop is useful if the main concern you have is storage capacity. Overall it has your essential laptop device features that are needed for digital marketers.

9) Macbook Air 13.3

Price- $899

Computer Processor- Intel Core i5

RAM-8GB Memory

Total Storage Capacity-128GB

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Design and features

This Macbook air has a slimming build with the display screen being 13.3 inches wide. The laptop has a good amount of storage ( as it has a total storage of 128GB). Also the battery life of this computer is really solid. The battery life of this laptop lasts up to 12 hrs. The overall features of this Macbook air, are more than enough to meet your digital marketing needs.

10) Surface Laptop 3

Price-$1,399

Computer Processor -10th Gen Intel® Core™

RAM- 16GB Memory

Total Storage Capacity -256GB

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Design and features

The Microsoft Surface 3 is available in two sizes 13.5” inches and 15”inches. Unlike the Surface Go, it is more bulky and less compact. Like the Surface Go, it too has the touchscreen functionality .The touchscreen feature is useful to those who may need to design graphics with a stylize pen. The storage of the laptop has more than enough to run whatever software you may need to use.The battery life of this computer is pretty solid as well. It can hold up to 11.5 hrs of battery life. This laptop is not that inexpensive, however the features can serve useful to digital marketers.

How to choose the best laptop for Digital Marketing in 2020?

What should be the main considerations when a Digital Marketer selects his laptop?

  • Lightweight
  • Smaller size
  • Stylish looks
  • Fast bootup
  • Storage
  • Display
  • Durability
  • Battery backup
  • Graphics
  • Processor speed
  • Affordability

The laptop should be lightweight

Unlike a Software Developer, a Digital Marketer always moves around. Since it is a creative job he will always be on the lookout for inspiration.

A short chat with a colleague may give him the idea for the next social media post. In such a work mode heavy laptops are not at all advisable.

The laptop should be compact in size

A Digital Marketer will have to travel a lot for meeting new clients and existing clients. Most of the meetings are scheduled in short-notice and there will not be much time to be wasted arranging things.

Keeping this in mind, the laptop should be travel-friendly. It should be small enough to be easily put in a sleeve or the office bag. You should be able to handle it just like doing with a slightly bigger tablet.

It should look stylish

For client meetings go with the most stylish laptop in the world
Fig. 1 Stylish laptop. Image Courtesy: https://www.usatoday.com/

Marketing is a colourful job and being trendy and presentable is important for winning the way forward. Just as you being good-looking, your laptop should also look swanky. It should capture the attention of your clients in the meetings.

If fortunate, it will pave way for initiating a casual chat with your prospect and can grow the relationship. All this will have indirect positive effects on the business.

It should boot up fast

Laptop with fast boot up times
Fig. 2 Fast boot-up laptops. Image Courtesy: https://www.howtogeek.com/

Imagine you met someone who is capable enough to give you a big business at the airport, cafe, or transit. He may not ask you for your portfolio. But it is necessary for you to show it to him to win the business.

You are telling him: “Just a sec, I will show you my portfolio.” and opens your laptop, presses the power button.

How long do you think he will wait for your laptop to boot-up?

Definitely, not for long. If you waste his time he might get irritated too and that is going to be disastrous.

Have you ever been in such a situation?

It’s just so pathetic and I perfectly understand that.

In order to avoid such a situation, the only thing to do is to carry a fast booting laptop with SSD storage type. Laptops with SSD or Flash memory storage are the fastest loading ones. Go for it without thinking twice if you are a Digital Marketer.

Storage capacity

Good storage capacity is an important criterion for the laptop as far as Digital Marketers are concerned. Yes, we all use cloud storage and portable disks these days, but when there are requirements to store high-quality videos and graphics animations in order to work on it, laptop storage capacity is important.

We are living in the 4K era and video file sizes are never going to decrease. Raw files need to be stored in the system for working on it further. Animated video files also come in huge sizes eating up all the storage space. It is always advisable for a Digital Marketer.

High-quality display

Best laptop screen display quality
Fig. 3 High-quality laptop screen display. Image Courtesy: https://www.trustedreviews.com/

A Digital Marketer can never compromise on the display quality of his laptop. The visual contents he generates have to be transpired in full intensity to his clients during demo sessions. Nowadays, clients are becoming more and more interested in reviewing the attention-to-detail of your work.

There is only one way to impress the client and that is to give him the best output. Deliver your presentation, demonstrate your work with full confidence aided by a screen that sheds light on to the minutest detail of your creativity. Your client will be truly impressed. You will definitely earn their appreciation.

Durability

When we talk about the best laptops for digital marketers, the durability factor can never be avoided. Digital marketers are always on the run for back-to-back meetings, especially if you are a freelancer. In the fast life of a Digital Marketing Ninja, there can be situations where his laptop falls on the ground.

Your laptop should not break because it contains your life’s work in it. Next day you have a presentation at your client’s office and can you afford to lose your laptop?

Your laptop should be durable enough to bear stress and impact. It should not break if it falls down or if someone sits on it. In a joyful, creative work environment, filled with positive energy, you may take things casually a bit and keep your laptop on your seat and not on the table. You cannot blame a fellow worker if he or she sits on your laptop thinking that it was an empty seat.

So go for a laptop that is highly durable.

Battery back-up

It is not practical to carry the laptop charger and wires everywhere you go. Long battery back-up is important for a Digital Marketer’s laptop. It should at least have the battery rundown time of 10 hours.

This will avoid your laptop from getting shut down during a meeting, presentation, or quick demos. Digital Marketers work even during travel. Nowadays we have charging ports available everywhere, but you may not want to keep your laptop plugged in for longer periods.

Considering the factors mentioned above it is highly recommended to buy a laptop with super battery back-up.

Graphics support

If you are a Digital Marketer who also works on your designs yourself, your laptop should possess a good dedicated graphics card. A powerful graphics support is required to render high definition graphic designing.

It is ideal to have a dedicated graphics card rather than having an onboard one. Onboard graphics will eat up the RAM capacity of your laptop and will negatively impact the processing power.

Processor speed

Processor speed is also a major consideration while choosing a laptop for digital marketing. In order to work with heavy software bundles like Adobe Photoshop, Adobe Illustrator, Video editors etc. your laptop should be equipped with high processing power.

You may also want more than 10 browsers open and loaded simultaneously and switch through multiple browsers logging in/out various social media channels. Your laptop’s processing power should be good enough to support all such activities.

Affordability

Unlike Software professionals, Digital Marketing professionals are not earning huge amounts of revenue. Most of the successful Digital Marketers are into consulting and do not have the security and certainty of getting a monthly salary.

Financial constraint is never an excuse for not being able to buy a good work tool. If you don’t buy the best work tool, chances are that you will go to poor from broke. So getting the most important features at the best price is important in this situation.

Here are my picks for the best laptops for digital marketing in 2020.

LAPTOPS
VS
FEATURES
DELL XPS 13 (7390)Razer Blade Stealth 13HP Envy 13LG Gram 15Z990Apple Macbook Pro 13-inch
Lightweight43.53.553
Compactness43.5424
Style4.5232.53
Fast boot-up3.54334.5
Storage capacity32352
Display quality53334.5
Durability4.53435
Battery back-up3333.55
Graphics support3.54.5544.5
Processor speed3.54.54.54.54
Affordability2.53.553.53
Overall4.13.64.13.94.2

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