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Soho Leather Disco Bag, Pink
Online Inquiries: OC316_V2H1W
Gucci “Soho” bag in leather.
Light golden hardware.
Embossed interlocking G.
Adjustable leather strap to be worn across the body; 23″ drop.
Detachable leather tassel.
Natural cotton linen lining.
Interior open pocket.
6″H x 8″W x 8″D.
Made in Italy.
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship.
Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.
UPDATE: An Ode to the Gucci Soho Disco Bag
Update 7/15/19: We heard from the team at Gucci that while the red colorway of the Disco bag is being phased out after Holiday 2018, but the Soho Disco Bag itself will continue being produced in other colorways.
Gucci has evolved into one of my favorite handbag brands over the last few years. I recently purchased my first Gucci bag, a small camera bag from the Marmont collection. I’m over the moon with my purchase, but I will admit I was seriously tempted by another bag at the boutique, the Gucci Soho Disco Bag. I’ve been eyeing this pretty little number for years, and the Soho Disco bag just so happens to be the handbag that really put Gucci on my shopping radar. I have admired Gucci bags for years, but when the Soho Disco bag hit its peak popularity around 2015, I felt myself becoming a Gucciholic.
While shopping for my Marmont bag, the sales associate told me that the Soho Disco is slowly being phased out and is on its way to being discontinued(see update). I know rumors have swirled that this bag would be discontinued eventually, but I always hung on to the hope that it was untrue. This is one of Gucci’s biggest handbag hits ever and the bag I believe to be the driving force behind the current popularity of camera bags.
Back in the bag’s top heyday, there were many color options available, but today you have limited color options of black, rose beige, or red. My sales associate informed me that they were not planning on releasing any additional colors, so if you have your heart set on another hue, your best bet is the resale market. The price of the Soho Disco currently sits at $1,190, which a pretty great bargain for a bag of this size from a premier designer such as Gucci. With measurements of 8″W x 6″H x 2.5″D, the Soho Disco has a deceptively large interior—you can fit quite a bit inside! The adjustable strap allows you to wear the bag on the shoulder or as a traditional crossbody, which I always appreciate. There’s nothing worse than a crossbody with a too-short strap, am I right?
The interior is lined with cotton linen, making is casual and lightweight. Suede or leather interiors are considered more luxurious, but I’m a big fan of a simple cotton lining. Less maintenance and weight is always a good thing in my book, especially since no one else sees the lining of my bags (especially when they’re zipped!). Speaking of zipped, the top zip closure is perfect for securing your belongings, and especially great if you live in a city and are worried about theft. I love the tassel feature on the handbag, it gives the design a little something extra. The interlocking G’s are embossed into the leather, which is a great detail if you’re not into flashy hardware on your bags. I am a big fan of logos and monograms, and the prominent logo on the Soho Disco has always appealed to me greatly, in fact, I think it’s probably my favorite feature of the bag.
The Gucci Soho Disco bag is perfect for nearly anyone’s aesthetic. You can wear the bag to a baseball game, to run errands, or to a wedding rehearsal dinner. It can seamlessly be dressed up or down, which is a hard balance to strike for a handbag. I quite literally can’t think of an occasion that the Gucci Soho Disco bag would not be appropriate, which in my grade book gives this bag an A+. Upon its release, it was an instant hit, but time has proven it’s not just another it-bag – it’s a Gucci classic. If this bag has caught your eye, I recommend picking it up sooner rather than later.
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Buy Now ($1,190)
Gucci Soho Disco Bag Reference Guide
March 20, 2017 4513
Presenting the Gucci Soho Disco Bag. The bag first came out in 2012 and has been one of Gucci’s hottest bags ever since. The Soho is a compact shoulder bag which features an embossed interlocking G. It comes with a leather tassel zipper pull and has an adjustable shoulder strap. The interior is made of cotton linen lining and includes a phone and open pockets. The bag is lightweight and easy to carry. This is perfect for everyday use as it can fit just the right amount of necessities. It comes in a variety of colors like Black, Beige and Red. Even celebrities are in love with this bag. Selena Gomez, Naomi Watts, Emma Roberts and Amy Adams have all been spotted carrying the Soho Disco Bag.
[shop brand=”50″ category=”3″ title=”disco” rows=”1″ ]
Style, Price & Size
|Gucci Soho Disco Bag||$980.00 (USD)||8″ W x 6″ H x 2.7″ D|
TRR Top 5: Gucci Bags With The Best Resale Value
Words by Noelani Piters | 4.7.20
A bamboo-handled Gucci tote carried by Princess Diana. A chic, slouchy GG logo-accented bag gracing the shoulder of Jackie Kennedy. A GG Marmont crossbody at the hip of Kendall Jenner. For decades, Gucci bags have been go-to companions for the most stylish of stars. The house of Gucci was founded in 1921 by Guccio Gucci as a Florentine luggage company, and what was once a small Italian workshop quickly became a household name, a sartorial force of nature.
“Gucci continues to be one of our most in-demand brands, and their handbags in general retain very high resale value — some of the highest in the market,” notes Women’s Category Director Sasha Skoda. This, in large part, is due to Alessandro Michele. Michele worked as an in-house Gucci designer for thirteen years before he was tapped to be creative director in 2015, and it shows — Michele is intimately familiar with the brand’s handbag history. He understands how to transform a classic bag silhouette into something fresh, how a minute detail like Web trim can change everything. And perhaps most importantly, he understands the power of a logo.
“The demand is definitely in the details,” adds Fashion Valuation Manager Ian Sexton. “The magic of Michele’s Gucci bags is their incorporation of house codes in a fresh way. While these bags have satisfied the current appetite for logomania, many styles are also timeless — they have staying power.” So which Gucci bags are most popular in the secondary market, translating to incredibly high resale value? Read on for Sexton’s expert insights on the most coveted styles, how to spot the real deal and what you should be selling now.
5. Gucci Arli Bag
The Resale Stats: Gucci Arli bags hold an average resale value of 61%.
The Story Behind The Style: The Gucci Arli bag was first seen in the Cruise 2019 collection, though like many of Alessandro Michele’s designs, the Arli has its roots in the past. Michele reworked a ’70s-era silhouette found in the brand’s archives to create the Arli. The bag actually made its debut in the city for which it was named — the French town of Arles. The Cruise 2019 runway show took place in Arles’ Promenade des Alyscamps, a 4th century Roman burial site which was transformed into a promenade in the 1700s.
What You Should Sell Now: Smaller bags have been trending for multiple seasons, and the demand in the resale market reflects this. If you’re thinking of selling, now is the time — on average, the smaller Gucci Arli bags hold resale value anywhere from 70 to 80%.
How To Spot The Real Deal: Pay close attention to the stitching on Gucci Arli bags; all stitches should be consistent in sizing, and the thread should match the predominant color of the bag.
Gucci Bag Care Tip: If suede is your material of choice for the Gucci Arli, you can use a dry cloth to clean off the surface of your bag between trips to a trusted leather repair shop. However, suede is notoriously hard to care for, so make sure to gently wipe off any marks to avoid harming the suede’s texture or coloring.
4. Gucci Soho Bag
The Resale Stats: The classic Gucci Soho bag line typically holds a 62% average resale value.
The Story Behind The Style: The Gucci Soho bag line is the only one on this list designed by Alessandro Michele’s predecessor, Frida Giannini. Gucci Soho bags were first released in 2014, just as logomania’s second wave was ramping up. With its take on Gucci’s GG logo and tassel detailing, the bag became an instant hit for Gucci and is still currently in production.
What You Should Sell Now: The Gucci Soho Disco bag is a fan favorite, holding strong at an average resale value of 83%. The bag falls right at the hip for maximum comfort and ease of movement, and is about as minimalist as a Gucci bag can get.
How To Spot The Real Deal: The tassel adornment on Gucci Soho bags, which can be included as either a zipper pull or merely an accent, should include a screw on its hardware. The head of the screw should always be slotted; Phillips head screws are commonly used on faux Gucci Soho bags.
Gucci Bag Care Tip: Gucci Soho bags made of lighter-colored leather are susceptible to color transfer. Make sure to avoid pressing lighter leather bags against denim fabrics.
3. Gucci Padlock Bag
The Resale Stats: With an average resale value of 63%, Gucci Padlock bags come in third as the Gucci bags with top resale value.
The Story Behind The Style: Gucci Padlock bags were first introduced in the house’s Spring/Summer 2016 collection. This archival padlock or key lock closure is accompanied by a key with a sleek leather covering. Many of Gucci’s Padlock bags are crafted with the house’s signature GG Supreme canvas material. The GG canvas print we know and love today was preceded by a woven, diamond-patterned hemp material, which stemmed from the rationing of textiles in WWII. Leather was hard to come by, so founder Guccio Gucci started using substitutes like hemp in the late 1930s. The GG logo was also inspired by a design from the ’30s — Gucci’s rhombi pattern. GG-covered canvas, however, did not make an appearance until the 1960s, when it began popping up on small leather pieces, luggage and handbags.
What You Should Sell Now: Similarly to the Gucci Arli, small Gucci Padlock bags are incredibly popular in the resale market, with an average value of 67%. We see strong demand in almost any model of handbag featuring the GG Supreme print; Gucci Padlock bags in GG Supreme canvas tend to sell faster than full leather iterations of these models.
How To Spot The Real Deal: As the name of the bag suggests, Gucci Padlock bags should always have the classic padlock closure with a total of six rivets on the hardware. There should be two on the nameplate, and four on the setting with the lock.
Gucci Bag Care Tip: The padlock closure can scratch if it’s not handled properly. Avoid lying the bag down on its padlock or hitting it against hard surfaces, and always store the bag in its dust bag when not in use.
2. Gucci GG Marmont Bag
The Resale Stats: The Gucci GG Marmont bag collection holds an average resale value of 72%.
The Story Behind The Style: The Gucci GG Marmont bag line first launched in the Fall/Winter 2016 show, though the now-iconic GG Marmont belt came a year earlier at Alessandro Michele’s Fall/Winter 2015 Gucci debut. The hardware was inspired by a 1970s-era belt that Michele found in the archives, so it’s no surprise that a belt kicked off the GG Marmont collection. Michele once said in an interview that updating Gucci’s logo was like “drawing on the Mona Lisa,” and in his own way, Michele created a commercial masterpiece. The rounded (and often gold) GG logo is the GG Marmont collection’s crowning feature, reminiscent of Old Hollywood glamour while the line’s namesake directly speaks to a beacon of cinema’s Golden Age — Los Angeles’ famed Chateau Marmont hotel, a haven for stars of the silver screen.
What You Should Sell Now: As a result of Michele’s creative ingenuity, many GG Marmont bag styles are incredibly popular in the resale market. Michele has stayed true to Gucci’s history while infusing it with an innovative twist, and timely artist collaborations like Trevor Andrew’s (Gucci Ghost) have helped to keep Gucci at the forefront of the fashion game. Ultimately, Gucci GG Marmont belt bags retain the highest resale value of the collection, with an average of 80%.
How To Spot The Real Deal: On authentic Gucci GG Marmont pieces, both Gs on the logo hardware should face the same direction. Neither G should be flipped or inverted.
Gucci Bag Care Tip: Keep velvet versions of Gucci GG Marmont bags out of direct sunlight to avoid fading.
1. Gucci Ophidia Bag
The Resale Stats: In a surprise twist, the Gucci Ophidia collection actually ties with GG Marmont — both hold an average resale value of 72%.
The Story Behind The Style: Gucci Ophidia bags first hit the scene in the Cruise 2018 runway collection. Alessandro Michele again took inspiration from the archives to create an updated take on Gucci hallmarks. Ophidia bags are identifiable by the combination of two house codes — the GG logo and Web accent — though some styles have only one or the other. Though Michele loves to pull inspiration from the 1970s, the green and red Gucci Web stripe goes back even further; it emerged in the early 1950s as an equestrian-influenced signature.
There’s another iconic Gucci staple that embellishes many an Ophidia bag: the Flora print. In 1966, actress and Princess of Monaco Grace Kelly visited the Gucci store in Milan to purchase a classic bamboo handle bag. Rodolfo Gucci, the son of founder Guccio Gucci, wanted to gift Kelly something extraordinary. He commissioned Italian artist Vittorio Accornero to create a special scarf for Kelly, and the Gucci Flora print was born. Inspired by Sandro Botticelli’s Allegory of Spring, Accornero created a silk Flora-print scarf with forty-three different types of flora and fauna. It also included more than thirty-seven different colors and — to top it all off — was painted by hand.
What You Should Sell Now: The majority of Gucci Ophidia bags are made of GG Supreme canvas, and as mentioned above, there’s a high demand for all bags crafted with this material. The bestselling Ophidia bag (which arguably breaks the Gucci Ophidia-GG Marmont resale value tie) is the belt bag with an average resale value of 89% — 9% higher than its GG Marmont belt bag counterpart.
How To Spot The Real Deal: On authentic Gucci Ophidia bags with a Web stripe, there should never be any glue or adhesive residue where the accent is attached.
Gucci Bag Care Tip: If there are any marks or spots on your Gucci Ophidia bag’s GG Supreme canvas, use a baby wipe to clean them off, and use a dry cloth to clean the canvas bag’s trim. Harsh cleaning products can potentially damage both the bag’s canvas and leather.
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GUCCI DUSTY ROSE PEBBLED CALFSKIN SOHO DISCO BAG
A trendsetter’s everyday bag, this Gucci Soho Disco Bag is a coveted piece among fashion insiders. Composed of a subdued mauve (Dusty Rose) pebbled calfskin, this bag features pale gold hardware minimally throughout. The signature GG logo is embossed into the leather in front. Wear this comfortably across your chest with the slender adjustable strap. A zipper spans the upper perimeter, offering a hanging tassel detail at the zipper-pull. The interior is lined in a beige textile and offers a collapsible pocket and a large slip pocket at the reverse. A beloved updated on the classic camera bag in a muted half-tone hue; this Gucci Soho Disco will make everyone swoon.
100% Authentic: Gucci
Hardware: Pale gold
Measurements: 9″(W) x 5.5″(H) x 2.8″(D)
Handle Drop: 22.5″ – 24.5″(crossbody, adjustable)
Date Code: 308364 498879
Exterior Condition: Very good (minor wear to corners, cracking to glazing at sides and splitting to tassels – see photos)
Interior Condition: Excellent (some stains on lining – see photos)