how to advertise virtual classes

Strategy #1 –  Engage with your peeps via live video

The plan: Hop on the live video streaming platform of your choice (Facebook Live or Periscope are great) and share specific tips that are relevant to the topic of your course.

How to do it:

  • Come up with 5 quick lessons that you can teach. These should be things that take less than 15 minutes and will help people see the value in learning more about your topic.
  • Use Periscope or Facebook Live to with your audience in a real-time, honest, authentic way. If you haven’t done this yet, your audience will eat it up!

Strategy #2 – Share bite-size Instagram tips

The plan: Similar to Strategy #1, here you will share 5 or so days of tips via Instagram.

How to do it:

  • For each of the lessons you’re teaching on live video, create an Instagram post that shares the lesson, too.
  • Make sure to expand on the point in your caption and add relevant hashtags. I personally like to write pretty long Instagram captions. They’re more like “mini blogs”.
  • Write a long-form caption to go more in depth about your tip.

Be careful not to…

  • Share ugly images. Instagram is a visual platform so the trick here is marrying pretty graphics with seriously helpful content.

Check out how I did this for my last promotion:

And here’s how my friend and blogging superstar Melyssa Griffin did this to promote the launch of her Blog to Biz Hive:

Strategy #3 – Create mega blog posts

The plan: Create a monthly blog post that is much meatier than the usual post. These posts are like mini courses in themselves and include a worksheet or printable (called a content upgrade) for people to get if they opt-in.

You will…

  • Make a list of 3-5 blog post ideas on topics that address misconceptions about your topic, mistakes people are making, show the importance of your topic and why it’s urgent to learn about.
  • Create a worksheet to go with your blog post that helps people to take action on the post and get results! You’ll add a button to your blog post so that people can opt-in to get this worksheet (and voilà, you’ve created an audience interested in your course topic!)

Be careful not to…

  • Be a perfectionist. You can always improve you blog post later. Set a date to publish and ship it out on that day.

Strategy #4 – Produce a 3-part video training

The plan: Provide an in-depth training video series that gets people amped up and excited about your course topic. The goal of the training is to teach them your system and why this topic is urgent.

You will…

  • Create a video training that teaches people the “what” and the “why now” of your topic.
  • Release one video every couple of days and keep people engaged via an email sequence.

Be careful not to…

  • Bite off more than you can chew. Video trainings take a lot of work to prepare, film, edit, and publish and you don’t have real-time feedback on whether or not they’re working (which is why I normally do webinars over video trainings).

Strategy #5 –  Share a passionate post about your “why”

The Plan: This is my favorite strategy! Connect with your audience on a deeper level by showing them you really, truly understand how they feel. Warning: For this strategy to work, you have to be willing to get vulnerable.

You will…

  • Address a major hesitation, block, limiting belief that your audience has by sharing your story and experience with that block.
  • Post your text with a relevant image on Instagram and Facebook. You can also create a post like this to send as a part of your email marketing sequence.
  • Dig really deep to a place where you can really identify with how your reader is feeling. Get vulnerable and share your story. The more “embarrassing” it is, the better. Chances are other people can relate and are feeling ashamed. They’ll love that you’ve been through the same thing and are shining a light on how they feel.
  • At the end of the post, share that this is why you developed the program that you’re promoting. Then, share with them the specific results that they can expect from your program.

Be careful not to…

  • Make up information or sugar coat things. Share the true story!

Strategy #6 –  Gamify it!

The Plan: Catalyze your audience to take action! Make it fun and engaging to be a part of your promotion. Incentivize people to participate to increase the likelihood that they’ll engage with your content and fall in love with your work.

You will…

  • Give people action steps to take at each part of your promotion. It doesn’t have to be complicated. You can create a week-long daily challenge.
  • Host a giveaway that incentivizes people to share your free training and attracts more people to your audience.
  • Do a prize drawing for people who achieve a specific goal or accomplish a certain task.

Be careful not to…

  • Give people actions that take too long or tackle a “too big” goal. For example, the Thinkific 30 in 30 challenge gives you the reasonable goal of enrolling 30 new students in 30 days. If it were 300 in 30, it would be too overwhelming for a free challenge. People would feel too paralyzed to take action

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