internet retailer top 100 online marketplaces

In this post, w will discuss the best Internet Retailer Top 100 Online Marketplaces, list of online marketplaces and top online marketplaces 2020. Globally, more than 50% of ecommerce sales were made through online marketplaces in 2019, contributing $1.7 trillion to the economy each year. And that is forecast to grow dramatically over the next 5 years, as more companies adopt marketplaces as the best platform to promote online sales. We start with the complete list of internet retailer top 100 online marketplaces, online marketplace platform options then we look at the most popular product categories, and the best-served global regions and countries. We include a detailed breakdown of the top four product categories – fashion, books, homewares and electronics – and finally take a look at the top marketplaces by country and region.

We are well acquainted with the likes of Amazon, eBay, Rakuten and Alibaba – the giants of online retail – but who are the rising stars? Who are the other big players around the world? Which are the best places to sell niche products?

In this post, we have compiled a definitive list of all the online marketplaces around the world, and we answer those questions and more.

Internet Retailer Top 100 Online Marketplaces

21 Top Online Marketplaces You Can Actually Make Money on Today

The world’s top online marketplaces

#TypeNameRegion/CountryProduct CategoryVisits/month
2PayPay MallJapanGeneral2.1B
4Mercado LibreSouth AmericaGeneral661.7M
10EtsyGlobalArts, Crafts & Gifts266.3M
11ShopeeSoutheast AsiaGeneral260.3M
14Best BuyUSA, Canada, MexicoElectronics229.3M
17LazadaSoutheast AsiaGeneral172.7M
19WayfairNorth America, EuropeHomewares125.3M
22CoupangSouth KoreaGeneral93.0M
29GmarketSouth KoreaGeneral65.1M
36eMAGEastern EuropeGeneral43.8M
41Casas BahiaBrazilGeneral36.4M
43NeweggUSA, CanadaElectronics32.4M
44DafitiSouth AmericaFashion30.5M
47SouqMiddle EastGeneral27.9M
49Barnes and NobleUSABooks26.8M
51Rue du CommerceFranceGeneral26.0M
54Trade MeNew ZealandGeneral19.6M
55La RedouteFranceGeneral19.4M
60ReverbGlobalMusical instruments15.4M
61iPriceSoutheast AsiaGeneral15.3M
62LinioSouth AmericaGeneral15.0M
72Beslist.nlNetherlands, BelgiumGeneral10.5M
73Qoo10Southeast AsiaGeneral10.5M
74PrivaliaBrazil, Mexico, Italy, SpainFashion9.8M
75ZaloraSoutheast AsiaFashion9.2M
78notonthehighstreetUKArts, Crafts & Gifts8.4M
86AukroCzech RepublicGeneral6.2M
87The IconicAustralia, New ZealandFashion6.1M
88GrailedUSA, CanadaFashion6.1M
94Galeries LafayetteFranceFashion5.1M
96Nature & DécouvertesFranceHomewares4.7M
98Rue La LaUSAFashion4.0M

Whether you’re getting ready to launch a new ecommerce business or have been selling online for years, online marketplaces should be a central part of your strategy.

And thankfully, it can be relatively painless to get started with this business model. You can launch quickly, reach built-in audiences immediately and take advantage of established programs that make it easy to market, sell and fulfill within each platform.

By following the steps in this guide, you can be selling on these popular platforms in no time.

First, decide which marketplaces will be the best fits for your brand. This will vary from business to business and depend on factors such as marketplace fees, requirements and top categories.

From there, you can move on to bigger and bolder strategies that will help get your own products in front of millions of purchase-ready consumers — perhaps even more than you dreamed possible.

Although it may all seem daunting at the outset, trust us: Once you start to experience the profit potential of selling on online marketplaces, you’ll never look back.

Internet shopping: how to buy online

From concert tickets to washing machines, groceries to holidays, there’s bound to be a website that sells just what you want. If there’s a particular brand or store you like, you can go straight to their website or you can visit a shopping website such as eBay or Amazon, which carry broad ranges of new and second-hand items. If you’re a bargain hunter, you can use a price comparison site such as, which lists the websites that sell your product according to price

In this guide, we’re going to show you how to find a product online and make a transaction.

You’ll need:

  • a computer with an internet connection
  • a credit or debit card.

Follow these step-by-step instructions to learn how to buy online

Step 1: Search for a product using Google shopping

Type the name of the item you want to buy into the search box of a search engine such as Google – for example, ‘Roberts radio’ – and click Search or press enter on your keyboard.

You will see a range of websites, from actual department stores such as John Lewis to large websites simply devoted to shopping, such as Amazon. You can also use the Shopping option on Google itself. Clicking on this will give you items available based on product reviews and price. You can also ask only for results available in shops near to you by clicking on ‘Available nearby’.

image of google shopping

Step 2: Find an item you like using Google shopping

If you click on one of the suggested items you will see product details as well as details of the sellers available. Do bear in mind that these are sponsored by the merchants and there may be other sellers available in your area or online.

Step 3: Search via Google

If you’ve searched for a particular brand, you may also see the brand’s own website. Choose one of these websites and click on the link.

Step 4: Searching for and buying a product from a website

A new page will open, taking you to the website. You can now narrow down your search by typing in more specific details such as a model name (for example “revival”) in the search box, which is usually at the top right of the screen.

picture of roberts radio website

Then click on the magnifying glass in the top right hand corner. Some websites will have Go or Search next to the search box. Alternatively, you can click into a specific category (such as “Retro radios”) and browse until you find a product you like. Most websites will have a global navigation where you can explore the rest of the website this is normall located at the top of the web-page with drop down menus. 

We have clicked into “Retro radios” and a selection of matching products is now shown. Click on any of them to see more details. We have selected the Revival Mini.

Step 5: Adding a product to your basket

Many websites let you have a closer look at the product by hovering your mouse over the image. There are two boxes next to the image one to choose the quantity that you want to buy and one to choose the colour that you want.

buying a a radio form Roberts

Once you have chosen the amount and colour click on ADD TO BASKET. Doing this will save the details of this item until you’re ready to buy it, just as if you’ve popped something you want to buy into a real shopping basket. 

Step 6: Continue shopping or buy your product

You now have two choices either to Continue Shopping if you wanted to buy other items from this website or to click on Go To Cart and pay for the item you have chosen. 

continue shopping or go to cart buttons

Step 7: Checkout and pay

To pay for your item click on the Checkout button.

Some websites ask that you create an account; some give you a choice whether you want an account and some allow you to buy items without creating an account. If you intend using a site that gives you a choice on a regular basis then signing up for an account will make paying for items much quicker as your basic information is stored

Step 8: Create an account before you buy

On this website you have to create an account in order to buy your item. Click Create An Account.

Most websites will let you checkout as a guest.You can choose to create an account at a later time. 

create an account

Step 9: Finalise checking out

You will need to complete all the boxes marked with an asterisk such as your email, name and address. If the item you are buying is a gift then complete the box with the address of the person you are sending it to. Please note however that some websites will only send items to the same address as that of the bill payer so this might not be possible.

image of the checkout process

If the item is coming to you make sure there is a tick in this box to save having to enter information twice.

Don’t forget to tick this box too and then click on Continue To Next Step.

Next you will be given an opportunity to Review Your Purchase. This is your chance to make sure that you have ordered the item you want and the right quantity as well as given the correct name and address that the item is to go to.

If all is OK click on Continue To Next Step.

Finally, enter your credit or debit card details and any other information required. Click Confirm Card Details if you’re happy to make the payment.

At this point, you may be asked for another password if you’ve signed up for 3-D Secure, an added layer of security for online credit and debit card transactions. This includes Visa’s ‘Verified by Visa’ and MasterCard’s ‘SecureCode’. Once you’ve given the right password, your order will go through.

You should receive an email confirming that your order has been received. Retailers often send a second email once an item has been posted.

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