10 Best Baby Perfumes Options of 2020 – Reviews & Buyer’s Guide
February 6, 2020 by Bethany Hayes
How can a baby smell any better than he already does? Babies have an intoxicating scent that turns your ovaries on high gear, but baby perfume can turn that scent on high gear.
Buying baby cologne is more popular in Europe, but the trend is going in the United States.
Turns out, the scent isn’t just for baby, but it’s also scent for adults meant to be evocative of the baby smell. It should be something that mom and baby smell together.
The concept seems strange, but, when you think about it, most baby products in the United States are scented. We use scented baby lotions, baby powder, and baby shampoo.
If you’re interested in trying one of these perfumes for kids, you don’t want to waste your time and money, wondering if it’s safe for your child or if it really smells good.
We put together a list of the best baby perfume picks, looking at their ingredients and ratings. You only want the best for your baby, and we understand that need.Navigation
Want to know the best part?
Several well-known brands sell baby perfumes; you’re going to be seriously surprised!
In A Hurry? Here’s The Winner From 20 Hours Of Research
Burberry Baby Touch
Why is it better?
- It’s alcohol-free and hypoallergenic.
- You can use it as soon as your baby is born.
- Burberry designed it to encourage bonding between mom and baby.
- It’s a delicate, long-lasting scent.
The Lineup At A Glance
|Product||Alcohol Free||For Boys, Girls, or Both?||Ounces||Safe for New Babies?||Price|
|Burberry Baby Touch||Yes||Both||3.3oz||Yes||Check Price|
|Baby By Tous||Yes||Both||3.4oz||Yes||Check Price|
|Tous Tous Baby||No||Boy||3.4oz||No||Check Price|
|Marmol & Son Batman||No||Boy||3.4oz||No||Check Price|
|Bvlgari Petits and Mamans||No||Both||3.4oz||Yes||Check Price|
|Natura Mom & Baby Collection||Yes||Both||3.4oz||Yes||Check Price|
|Love Chic Baby||No||Boy||5.6oz||No||Check Price|
|Baby Moments by Chicco||Yes||Both||9.4oz||Yes||Check Price|
|Love’s Baby Soft Cologne||No||Girls||1.9oz||No||Check Price|
|Johnson Baby Cologne||Yes||Both||6.8oz||Yes||Check Price|
Baby Cologne: 10 Best Baby Perfume Picks
1. Burberry Baby Touch – Best Overall Baby Perfume
Baby Touch offers a floral fragrance, creating a delightful mix of scents for mom and baby. The spray bottle gives you a gentle mist, perfect for mom and baby. Parents love this scent, but it is quite expensive when compared to other selections.
- Well-known brand
- Lovely floral fragrance
- Meant for baby and mom
- Alcohol free
Baby Touch by Burberry is a light Eau de Toilette that has a citrus scent. It was released in 2002, and parents went nuts. Many people had no idea that baby perfumes were a thing, and this cologne helped to spread the love of these products.
It’s an ideal choice for daily wearing during any season of the year. It’s gentle for your baby’s skin, creating without alcohol and hypoallergenic.
Related Article: Best Baby Shampoo & Lotion
Babies and mothers can wear this cologne at the same time without worries. If you wear it, it won’t disturb your baby at all.
The citrus top notes blend with a floral core and then blend with a base of musk, vanilla, and milk. This blend is simple and sweet that can be considered feminine due to how delicate it is, but it’s perfect for boys and girls.
Burberry recommends that mothers wear it while they’re working to help encourage bonding while you’re separate. The scent will remind you of your baby, and it might help to encourage breastfeeding mothers while they pump at work.
So, what do parents really think about Burberry Baby Touch? Let’s take a look.
“I love this smell. It is fantastic.”
“It is a great and perfect scent for baby and young kids. I even like it for myself; it’s such a fresh and clean scent.”
“My baby can’t smell better than this. I have a few other brands, but this one is definitely the best selection. It smells so good that I use it on myself sometimes as well.”
2. Baby By Tous – Best Toddler Cologne
Baby by Tous comes in an adorable spray bottle that has the perfect scent. You can keep the bottle after your baby is older, and it comes with a tiny bedtime story. However, the scent isn’t as long-lasting as some parents prefer.
- Can be used by boys or girls
- Has a lovely powdery and fresh scent
- It can be sprayed on clothing.
- The bottle is a keepsake.
- The scent doesn’t last as long as other perfumes.
Baby by Tous has the cutest little bottle that is on the list – seriously. It can be saved for your child when he is older. So, if you’re the sentimental type of person, we can see this being something that matters to you.
We like that the company include a bedtime story with the cologne. It reinforces the idea that baby cologne is supposed to strengthen the bond between baby and parent through aromatherapy.
This cologne was created in Spain, and it’s considered a spanish baby cologne. It’s a popular pick for a Cuban baby cologne as well, which is something you might be interested in finding.
The scent isn’t disappointing at all. It can work as a baby boy cologne or for a little girl. Some parents note that it’s a bit sharper than other baby perfumes, but it has some powdery notes that make it divine.
Despite the sharper scent, it’s still fresh and gives an aroma of cleanliness, just like a baby should smell. Baby by Tous describes the scent as soft moss, sweet vanilla, and milk mixed together into a soothing fragrance.
Best of all, Baby by Tous contains no alcohol, so it won’t dry out your baby’s skin.
Still skeptical that Baby by Tous is a great choice? Check out what a few reviewers said about this baby perfume.
“The scent is pleasant with a little citrus at first, but it fades into soft florals. I love that the fragrance is alcohol free and safe for young children.”
“This fragrance is soft and light, perfect for little ones. All you need is one or two sprays for the day.”
“It smells like citrus fruits. My baby has delicate skin, and this perfume is gentle on her skin. I highly recommend it.”
3. Tous Tous Baby – Best Cologne For Little Boys
Tous Tous Kids is a fun, refreshing scent that is perfect for little boys. It has hints of floral notes without being too girly, with a mix of citrus, candy apple, and water. It’s a great cologne for little boys, but be aware that it is a bit pricey for only 3.4 ounces.
- Sleek and elegant design
- Long lasting scent
- Great scent for boys of all ages
- Pricey when compared to other colognes the same size
We like that the scent from Tous Tous Baby is great for all ages of children and lasts throughout the day. It’s not an overbearing scent that will give you a headache or make you wish you didn’t use it.
The scents mixed together are delicious and age appropriate. It has a blend of mandarin, floral notes, candy apple, and water.
The blend together will refresh your child, uplifting his spirits and confidence level. We also like that Tous Tous Baby included stickers for your child in the box. Who doesn’t love stickers?
Tous Tous Baby put their cologne in an elegant, sleek bottle that looks great on your child’s dresser. It can be kept in the original box or stored without it.
Let’s look at what reviewers are saying about this baby perfume.
“It smells so clean and fresh.”
“My little boy smells so great with this perfume. We love it!”
“The scent isn’t too strong, but not too weak either. My son loves wearing this cologne.”
4. Marmol & Son Batman – Baby Perfume For Boys
What little boy doesn’t love Batman? Wearing a cologne with Batman on front is pretty cool! The scent isn’t bad either. Little boys love putting this scent on each day. Just be aware that this bottle is breakable and needs to be kept out of little hands.
- Not too overwhelming
- Contains natural ingredients
- The bottle is nice
- Has the Batman logo, perfect for superhero fans.
- Has a breakable glass bottle
If you’re looking at perfumes for kids, you found the right one for boys. Marmol & Son designed this scent for boys, but parents do say that the scent isn’t overwhelmingly boy. It can be used for any gender and any age.
Marmol & Son used all-natural scents that you’d find in nature, which is something we really like. It makes you enjoy this scent even more.
That didn’t include any fake or unpleasant scent that might give you a headache or be too much for a small child. A few of the scents listed on the back of the Marmol & Son bottle include:
- Black Pepper
- Vanilla Bean
You can imagine with scents like that, it all smells pretty good! It’s a delightful combination that creates a comforting, light, and refreshing scent with hints of spice and sweetness.
The lavender adds that calming scent that kids need to help; it can help ground and center your child. Scents like bergamot and cardamom give it that bit of a spice. Then, the vanilla and patchouli brings out the touch of sweetness you need.
Let’s look at what reviewers have to say about Marmol & Son Batman.
“I was worried that the scent would be too much for my son. It turned out to be wonderful with a top woody note. My son sprays it all the time and loves it.”
“My son loves this. The scent stays on his clothes, and it’s well worth the price. It’s not too strong for his age.”
“It smells really good and doesn’t have a strong scent at all. My sons love it, and I love the scent as well. I recommend this product.”
5. Bvlgari Petits And Mamans – Great Colognes For Kids
Bvlgari sells a variety of baby fragrances, and they understand how it helps parents bond with their baby. They use unforgettable aromas that parents love. However, if you purchased this years ago, some say that the scent is now different.
- Created over 20 years ago.
- Can be used by mom and baby
- Long lasting scent
- Blend of fruit, vanilla, and floral
- Some say that the scent has changed over the years.
Bvlgari began creating scents for kids in 1997, so they’ve been at work for over 20 years. Parents rave about their products. This perfume can be used by the baby and the mother at the same time, which helps to promote bonding.
The scent has floral notes that help to make your child feel safe and encourages contact between you and your child. It’s a delicious blend of white peach, iris, vanilla, and notes of tangerine.
Bvlgari created a scent that is faint but not too subtle that you can’t miss it. It has great longevity, making it a great choice for daily use. You can spray it on, and it lasts all day.
What do parents have to say?
“My wife absolutely loves this scent for our kids. It’s a combination of baby powder and flower scents.”
“This is my second bottle purchased. I’ve been using it since my baby was a month old. We always get compliments.”
“I love the fragrance. It’s pure and gentle for my baby. I was using other products before, but this lasts much longer.”
6. Natura Mom & Baby Collection – Best Baby Perfume
Natura is a beloved scent in Europe. Parents rave about how amazing it smells, and you can use it from day one with your baby. The only downside is that it’s one of the most expensive on the list.
- Plastic, unbreakable bottle
- Natural scents
- No parabens
Natura offers mom and baby a natural, delicate, and refreshing fragrance. It contains absolutely no alcohol or parabens, making it a safe choice for babies with delicate skin.
You’ll love the scents that Natura included in this perfume. Some of the scents you might recognize include:
These scents work together to create a delicate fragrance that envelops your baby. He will feel pleasant and comforted.
We love that Natura used an unbreakable bottle that was designed for safety. They understand how rough children can be at times, so parents can feel safe keeping this perfume in their baby’s nursery.
Perhaps best of all, we love that Natura is dermatologist tested. It contains no parabens, alcohol, or artificial coloring. It also doesn’t have any raw material of animal origins, so it’s extremely safe for your baby.
The reviews for Natura Mom & Baby are stellar. Let’s take a look at what parents have to say.
“Love it! I’m so happy to have this perfume. My boys have used it since the day that they were born. My mom used it on me when I was a baby.”
“This is exactly what a baby should smell like. This cologne is, without a doubt, the very best. It’s soft but not overpowering.”
“It’s the real deal. We love the smell.”
“I love this essence. It’s subtle yet long lasting. The kids love to wear it. When compared to other products, it has an appealing scent. It’s not too baby like, but it’s enough to remind you of your baby.”
7. Love Baby Chic – Best Baby Boy Cologne
Love Chic Baby has a scent that all ages can enjoy from babies up to adults. It offers a clean, fresh scent that was dermatologist-tested. However, it does contain alcohol, and some parents prefer to use a scent without that.
- Fresh and clean scent
- Can be sprayed on fabrics
- Great for babies, toddlers, and older kids
- Contains alcohol
Love Chic Baby is a scent created for your little one, meant to help you and your baby become closer together through scent. The scent contained in this little bottle is like intoxicating magic, meant to make you want to sniff your baby over and over.
That doesn’t mean everyone can’t enjoy it! Adults and older kids can wear this cologne as often as they like, which is all the time.
When you smell this scent, it uplifts you immediately. Love Chic Baby offers a fresh, clean scent that is dermatologist-tested and safe for your baby, which should help put your mind at ease.
The design of the scent can actually help improve your mood overall and the temperament of your baby. We know that scents can help change moods, so inhaling this scent is great when you or your baby is having a rough day.
You can spray this cologne on fabric as well. Give it a spray over your baby’s crib, swing, or his blanket. The scent dissipates over time, so it is safe and won’t suffocate you in the room.
Here are what some reviewers are saying about Love Chic Baby.
“This is perfect. My son loves it and he gets excited before I spray it on his clothing. It’s not too babyish either; it just has a clean, fresh scent.”
“My boy loves smelling good. This cologne is light and crisp, the perfect balance for a little boy.”
“I love it! My son wants to wear it every day.”
8. Baby Moments By Chicco – Best Baby Powder Scented Cologne
Chicco is a well-known brand for kids, so you can trust their fragrances for kids. It’s hypoallergenic and tested for delicate skin, plus you can use it on infants. The price is the main downside; it’s a bit pricey.
- Can be used right after birth
- Paraben free
Chicco is a classic brand for kids, and they are a rival when it comes to several of these baby perfumes on the list. It’s a popular brand in Europe, only just recently coming over to the United States.
We know that Chicco creates trustworthy products for kids, so parents know that this cologne is awesome.
In addition, Baby Moments by Chicco is directed towards baby care that starts the day the baby is born. It’s hypoallergenic, tested in clinics, and free of parabens, perfect for delicate skin.
We like that it has some citrus top notes that blend with notes of flowers with a base of talcum powder. Everyone loves the smell of baby powder!
It’s not an overwhelming scent. Rather, it’s light, sweet, and refreshing, perfect for any time of the year.
Here are what reviewers are saying.
“The fragrance is so delicate that I wear it myself. It’s so relaxing.”
“I love this product. It smells so good.”
9. Love’s Baby Soft Cologne – Best Baby Girl Perfume
Love’s Baby Soft is a classic fragrance for kid. Many parents remember using it when they were a kid, so there are memories tied into this scent. However, it is made of chemicals and might cause a reaction on your child’s delicate skin.
- Created decades ago
- A lovely, refreshing scent
- Perfect for little girls
- Has a powdery scent
- Uses chemicals and might have a chemical undertone.
Love’s Baby Soft is a gentle, powdery, light scent that was created in 1974. It’s one of the oldest kid perfumes on the list.
If you’ve never smelled Love’s Baby Soft, you’re missing out! It has notes of geranium, jasmine, rose, lavender, vanilla, patchouli, and musk. It’s an innocent scent that’s absolutely perfect for little girls!
In addition, some people say that’s like an older version of baby lotion. It has that type of feel.
However, it does have chemicals and isn’t alcohol free. That matters to some parents. If it doesn’t matter to you, then Love’s Baby Soft is great for kids of all ages. You can give it to your daughter, your niece, or your granddaughter. What a perfect present!
What are reviewers saying about Love’s Baby Soft?
“I love this product. I bought this for my daughter so she could smell like I used to when I was a kid. My mom used to buy this for me when I was a child.”
“This perfume is just right for me. I’ve used it since I was a kit and it still smells just like I remember.”
“I bought this for my daughter. It’s the perfect perfume for girls of all ages. I would wear it too!”
10. Johnson Baby Cologne – Best Of The Colognes For Kids
Everyone knows the brand Johnson Baby. This cologne comes in a 6.8 oz bottle that has a pleasant combination of floral and citrus hints. However, some parents won’t like that this isn’t a spray; you have to rub it on your child’s skin.
- Liquid not a spray
- Dermatologist tested
- Great for babies of all ages
- Can’t spray on baby, so might get oily hands
Johnson Baby is one of the best known brands for baby products in the world, so it’s not surprising that they created a baby cologne as well.
Their cologne comes in a huge bottle that looks like their lotion bottles. If you use this cologne, you can use a fragrance-free baby lotion instead of their scented ones. You don’t want to use too many scents at once.
In addition, Johnson created their alcohol-free fragrance to have delicious floral and citrus scents. It’s hypoallergenic and dermatologist tested, making it perfect for babies with delicate skin. You don’t have to worry about a reaction.
To use the Johnson Baby Cologne, all you have to do is put some of the cologne in the palm of your hand and apply it gently to your baby’s skin. Unlike other options on this list, the Johnson cologne is a liquid rather than a spray.
What do parents have to say about Johnson Baby Cologne?
“I love this scent, and it’s gentle, so no breakouts or skin rashes.”
“I love that it smells wonderful. My son has a lung disease, so dyes and perfumes can be tricky. I also wanted something that wouldn’t irritate his eczema. This has been perfect.”
“It smells good, and it can be used for a boy or a girl.”
How To Pick The Best Baby Perfume
How in the world are you supposed to pick the best baby perfume? With so many choices available, it can be hard to decide.
To help, we developed criteria that you can use to find the right baby perfume for you.
1. Age Range
This criteria is important on the list. You want to make sure the cologne you select works for your child’s age. No one wants to smell like grandma, and you don’t want your baby son to smell like an old man.
Look at the scents used to create these perfumes for kids. Many contain all-natural essential oils, which reduce the risk of smelling terrible.
Children should smell like a child, natural and refreshing. The goal of these perfumes isn’t to make a child smell older than what they are.
We did the work for you here. All of the colognes on this list won’t smell above the correct age range. So, stick with the listed ones for the best results on this criteria.
2. The Scents Used
What are the scents that the cologne has listed? Are they scents you’ll enjoy?
Remember you’re going to smell this cologne as well. If you hate lavender, then you don’t want to pick a cologne that has lavender listed as the top scent.
So, take a look at all the listed scents on the bottle before buying. It matters a lot!
3. Quality of Ingredients
You’re going to spray this perfume on your child; you want it to smell wonderful, but also be safe for your child.
The quality of the ingredients should be great. You don’t want to see ingredients that might irritate your child’s skin, such as alcohol.
4. Price vs. Size
We all know that price matters when we purchase items. Some of these colognes are on the pricier side, but you only use a bit at a time.
Colognes should last for a long time, so investing in a pricey scent isn’t a bad idea. However, we all have different price ranges.
Look at the size of the bottle and the price that you’re paying. Are you comfortable with that? This answer is different for everyone.
Frequently Asked Questions
What’s The Purpose of Baby Perfume?
In the United States, we aren’t used to the idea of baby perfume, but we know how nice it is to have a scented lotion for your baby. It’s the same idea. However, you can still use some organic shampoo to ease your baby with the scent.
We want our baby to smell great! Babies have an excellent scent at birth; that’s how they bond with their parents. You can use these scents to help bond with your baby.
For older kids, they see their parents using perfumes and colognes on a regular basis, but most adult perfumes aren’t safe for little kids.
Using one on this list gives your child a way to feel like a “big kid” without having them use a product that might irritate their skin.Are Baby Perfumes Safe?
Yes! Even though some of these perfumes contain alcohol as an ingredient, it’s still considered safe for your baby.
Remember that many items we use on babies are scented anyway. The shampoo and lotion that you might use have scents added as well, but we don’t bat an eye about using those scents.
It is best to spray your child’s clothing first to see how they react to the scent. For children under the age of one year old, you can spray on their clothing rather than their skin. It helps to reduce any risk of irritation.How Often Can Perfumes for Kids Be Used?
Your child can use these perfumes as often or as little as they want to use them. These colognes are considered safe and tested for kids, meant for everyday usage. None of these scents will be too overwhelming, so your child won’t smell strange wearing it all the time.
How Young Is Too Young for a First Perfume?
BY KARI MOLVARMay 11, 2018
Over the past 18 years, Frédéric Malle has launched many fine fragrances under his Editions de Parfums label. But last year the Parisian tried his hand at something new—his first children’s perfume. Called Sale Gosse (playful translation: “spoiled brat”), the petitgrain-and-violet-spiked scent promptly became the It-baby gift among chic Europeans. Yet when Sale Gosse arrives in the U.S. this summer, it will be sold as an adult fragrance. Kids’ perfumes, it would seem, haven’t quite caught on here.
In the States, most girls and boys don’t get a spritz of “real” perfume or cologne until they’re 12 or 13, and it’s usually with something bought at a drugstore and misted on before a school dance. In Europe, Latin America, and other scent-forward parts of the world, though, the olfactory coming-of-age happens much earlier. Paris native Alexandra Roos—who, with her perfumer mother Chantal Roos, cofounded Roos & Roos fragrance house—cherished the bottle of Bonpoint Eau de Toilette she was gifted after her daughter, Rose, was born. “I loved the smell,” she says wistfully of the orange-blossom blend. “In the U.S., I noticed there is a fear sometimes about perfume,” she says. But in France? “In perfume we trust!”
This cultural affinity is standard in countries that have been producing good eau for centuries—adults, kids, everyone wears it. Lorraine Bolloré, the former beauty editor of French Vogue, remembers arriving in the delivery room enveloped in a rich cloud of bergamot-infused Guerlain L’Heure Bleu. Fragrance, she says, has always been “a special part of my children’s upbringing.” Fashion designer Maria Cornejo, meanwhile, wore a traditional cologne every Sunday while growing up in Santiago, Chile. “We would go to church, and my grandmother would put this cologne on us—it was very citrus-y, very clean,” she says. “It would be like wearing your Sunday best.” Celia Forner Venturi, the Valencia-born founder of beauty line AllEven, has similar memories of Alvarez Gómez Agua de Colonia Concentrada, a Spanish cologne made with lemon, rosemary, and lavender that her mother would comb through her hair. “It was a tradition passed down from mothers to daughters,” she says.
Venturi, who has two children and lives for part of the year in Rome, finds that many Italian moms mist their children’s clothing with perfume, and Roos says parents in France might also lightly spray the inside of a schoolbag. Such “discrete” rituals, she says, have become second-nature or everyday “gestures.”
In the era of clean beauty, though, many American mothers are extremely wary of every gesture and every ingredient applied to a baby’s skin. “Perfume” can be a catchall term used on a label for undisclosed ingredients. For that reason, Jessica Richards, the California-born founder of Shen Beauty in Brooklyn, says, “I think people here are more concerned about fragrance in general.” When I ask if she dabs scents on her two children, she responds emphatically, “Absolutely not!”
Similarly, New York City integrated health coach Daphne Javitch eschews all fragrances with her 4-month-old baby. “Mamas and babies communicate through natural scents, so I wouldn’t want to interrupt that.” Paula Mallis, a doula and founder of WMN Space in Los Angeles, only uses elixirs “naturally perfumed by their ingredients,” like Sundara Holistic baby massage oil and Muse Bath Apothecary’s baby mist, with her school-age daughter and 6-month-old son. Perfume, she says, just seems like something for “mature teens and adults.”
Personally, I tend to agree with Mallis. I gave up wearing fragrance, period, the minute I was pregnant with the first of my two girls, and I didn’t return to my usual assortment of green vetiver scents until very recently (my youngest is almost in kindergarten—it was a long break). I still haven’t put a drop on my kids’ skin, not even of Sale Gosse. Somehow, I feel more comfortable misting the subtle floral eau on my own wrists—my girls can wait.
And yet, I too believe scent is deeply tied to memory. While all mothers agree that the smell of a baby’s bare skin is “perfect,” as Javitch puts it, there is something to be said for capturing a moment in time with fragrance. Neroli after a bath, rose on the hem of a dress, lavender in the hair—one whiff can take you back to those fleeting childhood days. Cornejo, in fact, still buys the natural calendula oil she massaged on her son and daughter after baths—only now she uses it as her moisturizer. “It reminds me of them,” she says. “Now that they’re no longer little anymore.”