list of small ecommerce companies in usa

Ecommerce is a rapidly growing industry – it has been for several years now, and growth will only continue to accelerate in the coming years. So what are the best ecommerce startups to be watching? We’ve collated a list of some of the hottest, rising startups to look out for in 2020. Check out our List Of Small Ecommerce Companies In Usa below..

Ecommerce is expected to reach $4.5 trillion in the next three years, with this statistic only expected to grow. There are countless e-retailers around the world vying for your attention and business, and new startups are launching regularly as a result. With so much happening in the industry, it can be difficult to keep up with the best players. We’ve collated a list of what we think will be some of the biggest, most innovative e-commerce businesses in 2020 below.

best ecommerce startups

Here are some of our favorites:

list of small ecommerce companies in usa

1. Bonobos – A Better Pair of Pants

Bonobos started out with a simple mission to make a better pair of pants, and has since grown to be one of the most popular and respected menswear brands online.

ecommerce startups

2. – Athleisure with ethical manufacturing

Girlfriend collective offers ethically-made activewear made from recycled water bottles.

Girlfriend Collective Free leggings material

In 2016, they caused a stir by launching with an incredible offer: free leggings for word of mouth. Anyone who posted about Girlfriend Collective’s launch received a pair of leggings for free, launching the brand with a bang (and coverage in multiple media outlets)

3. Lunya – Confidently Comfortable Sleepwear for the Modern Woman

lunya startup

Lunya follows in the footsteps of Thinx and Girlfriend Collective empowering and celebrating women. They made waves with a full-page ad in the New York Times (“I come first“) and supporting mentorship organisation Girls Inc.

4. The Healthy Mummy – Weight Loss Resources & Products for Mums

ecommerce kickstarts

Healthy Mummy is both a community and a shop helping mums everywhere in the world to lose weight fast!

NOTE: Healthy Mummy uses ReferralCandy as their referral program!

5. Frank Body – Coffee Scrub and Flirty Skincare

“Hey babe, I’m Frank. So, shall we go back to yours?”

With flirty, sensual copywriting and products made with transparency and frankness, the Australian skincare brand has grown from strength to strength.

frank body ecommerce

From three friends and $5,000, Frank Body has become a multi-million dollar skincare line, building on clever word of mouth and a potent customer loyalty program, Hotel Pink, that offers consumers the VIP treatment.

6. Beardbrand – Shaving & Accessories for the Bearded Gentleman

beardbrand ecommerce marketing

Beardbrand is a ‘bottom-up’ brand, built by a founder and team who were thoroughly immersed in the online beardsman community long before they came up with products to sell.

7. Threadbeast – Hype Streetwear Subscription Box

ecommerce marketing

Threadbeast is a subscription box company that sends you the latest in streetwear (based on what you prefer) every month!

NOTE: Threadbeast uses ReferralCandy as their referral program!

8. Rent the Runway – Designer Dress Rentals / Subscription

Fashion-as-a-Service startup Rent the Runway allows customers to rent designer outfits (and now athleisure and ski apparel) for a period of time, and return the outfits for a new look.

marketing startups
Rent the Runway Flashship store in New York | Photo: Rent The Runway

2020 marks the 11th year of its operation and has already become a multi-million dollar startup.

9. Birchbox – Beauty Samples Subscription Surprise

Birchbox isn’t just a beauty subscription box: founder Katie Beauchamp described it as ‘discovery commerce‘. Birchbox subscribers are delighted to discover the surprises in each box each month. Birchbox also offers the clever twist of mailing sample-sized products for subscribers, allowing them to sample and try out new products to test for irritability and effectiveness, without committing to full purchases.

marketing kickstarts

Birchbox is now in 6 countries with over 2 million subscribers, launching a men’s grooming box as well.

10. Endy Sleep – Direct-Sales Mattress from Canada

successful startups

The largest online-only direct selling mattress company in Canada, Endy Sleep sells a mattress that is perfectly designed for a good night’s sleep.

NOTE: Endy Sleep uses ReferralCandy as their referral program!

Internet shopping: how to buy online

From concert tickets to washing machines, groceries to holidays, there’s bound to be a website that sells just what you want. If there’s a particular brand or store you like, you can go straight to their website or you can visit a shopping website such as eBay or Amazon, which carry broad ranges of new and second-hand items. If you’re a bargain hunter, you can use a price comparison site such as, which lists the websites that sell your product according to price

In this guide, we’re going to show you how to find a product online and make a transaction.

You’ll need:

  • a computer with an internet connection
  • a credit or debit card.

Follow these step-by-step instructions to learn how to buy online

Step 1: Search for a product using Google shopping

Type the name of the item you want to buy into the search box of a search engine such as Google – for example, ‘Roberts radio’ – and click Search or press enter on your keyboard.

You will see a range of websites, from actual department stores such as John Lewis to large websites simply devoted to shopping, such as Amazon. You can also use the Shopping option on Google itself. Clicking on this will give you items available based on product reviews and price. You can also ask only for results available in shops near to you by clicking on ‘Available nearby’.

image of google shopping

Step 2: Find an item you like using Google shopping

If you click on one of the suggested items you will see product details as well as details of the sellers available. Do bear in mind that these are sponsored by the merchants and there may be other sellers available in your area or online.

Step 3: Search via Google

If you’ve searched for a particular brand, you may also see the brand’s own website. Choose one of these websites and click on the link.

Step 4: Searching for and buying a product from a website

A new page will open, taking you to the website. You can now narrow down your search by typing in more specific details such as a model name (for example “revival”) in the search box, which is usually at the top right of the screen.

picture of roberts radio website

Then click on the magnifying glass in the top right hand corner. Some websites will have Go or Search next to the search box. Alternatively, you can click into a specific category (such as “Retro radios”) and browse until you find a product you like. Most websites will have a global navigation where you can explore the rest of the website this is normall located at the top of the web-page with drop down menus. 

We have clicked into “Retro radios” and a selection of matching products is now shown. Click on any of them to see more details. We have selected the Revival Mini.

Step 5: Adding a product to your basket

Many websites let you have a closer look at the product by hovering your mouse over the image. There are two boxes next to the image one to choose the quantity that you want to buy and one to choose the colour that you want.

buying a a radio form Roberts

Once you have chosen the amount and colour click on ADD TO BASKET. Doing this will save the details of this item until you’re ready to buy it, just as if you’ve popped something you want to buy into a real shopping basket. 

Step 6: Continue shopping or buy your product

You now have two choices either to Continue Shopping if you wanted to buy other items from this website or to click on Go To Cart and pay for the item you have chosen. 

continue shopping or go to cart buttons

Step 7: Checkout and pay

To pay for your item click on the Checkout button.

Some websites ask that you create an account; some give you a choice whether you want an account and some allow you to buy items without creating an account. If you intend using a site that gives you a choice on a regular basis then signing up for an account will make paying for items much quicker as your basic information is stored

Step 8: Create an account before you buy

On this website you have to create an account in order to buy your item. Click Create An Account.

Most websites will let you checkout as a guest.You can choose to create an account at a later time. 

create an account

Step 9: Finalise checking out

You will need to complete all the boxes marked with an asterisk such as your email, name and address. If the item you are buying is a gift then complete the box with the address of the person you are sending it to. Please note however that some websites will only send items to the same address as that of the bill payer so this might not be possible.

image of the checkout process

If the item is coming to you make sure there is a tick in this box to save having to enter information twice.

Don’t forget to tick this box too and then click on Continue To Next Step.

Next you will be given an opportunity to Review Your Purchase. This is your chance to make sure that you have ordered the item you want and the right quantity as well as given the correct name and address that the item is to go to.

If all is OK click on Continue To Next Step.

Finally, enter your credit or debit card details and any other information required. Click Confirm Card Details if you’re happy to make the payment.

At this point, you may be asked for another password if you’ve signed up for 3-D Secure, an added layer of security for online credit and debit card transactions. This includes Visa’s ‘Verified by Visa’ and MasterCard’s ‘SecureCode’. Once you’ve given the right password, your order will go through.

You should receive an email confirming that your order has been received. Retailers often send a second email once an item has been posted.

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