luxury car consumer behaviour

luxury car can act as a status symbol for the buyer. … Thus, those who buy luxury cars more more likely crave social status and material wealth, as opposed to utilitarian cars which consumers buy out of necessity. The luxury car company needs to maintain their brand reputation and quality to attract these customers.

We offer some additional inspiration for comfortable driving with this top-ten list of the most extravagant features of luxury and high-end cars today.

  1. Rolls Royce’s starlight roof.
  2. Bentley’s bespoke mechanical clock.
  3. BMW’s ‘Gentleman Function’
  4. Porsche’s leather air vents.
  5. Scent Systems.
  6. Special Interior Trim

In order to be considered a luxury car, the vehicle must have high-end features that go above and beyond the average necessities. The term luxury is used to categorize vehicles that are equipped with better performance capabilities, lavish interiors and all the latest safety and technology features

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