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A rare case of an EV priced cheaper than its gas-powered equivalentBy Andrew J. Hawkins@andyjayhawk  Sep 21, 2021, 1:42pm EDT

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Mercedes-Benz just announced the pricing of its all-electric luxury sedan, the EQS, and not surprisingly, it starts north of $100,000. What is surprising, though, is that the starting price is cheaper than a gas-powered S-Class. 

When it arrives at dealerships this fall, the EQS will start at $102,310. By comparison, the 2022 Mercedes-Benz S-Class starts at $111,350. This is a rare case of an electric vehicle selling cheaper than its gas equivalent. THIS IS A RARE CASE OF AN ELECTRIC VEHICLE SELLING CHEAPER THAN ITS GAS EQUIVALENT. 

Mercedes is offering three trim levels: Premium, Exclusive, and Pinnacle. Each trim comes in two versions, depending on the size of the infotainment screen: the 450+ sedan with a 12.8-inch portrait touchscreen; or the 580 4MATIC (yes, I know, these brand names are inscrutable) with the 56-inch Hyperscreen. Both versions of each trim come with Mercedes’ MBUX voice-activated assistant as standard. 

Here is a glance at the features that come with each trim level:

As we’ve noted previously, Mercedes is interested in testing out whether customers are willing to pay more for added features, even after buying the vehicle. The company is offering various add-ons, like an increased steering angle for the rear wheels, which customers can pay to unlock and then receive as an over-the-air software update. It’s easy to see how the initial cost can rise steadily as owners decide they want more unique features. 

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Still, it’s clear that Mercedes is trying to make a statement by pricing the EQS cheaper than the S-Class. The company has said it wants to shift to EV-only sales by 2030. To get there, it will need to price its vehicles in a way that will make its wealthy customers think twice about replacing their old S-Class with just another gas-powered vehicle.

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