Most popular e commerce stores in india

The trend of ecommerce is booming with the increase in number of smartphones. People are prone to be mobile/online due to digitization in each and every segment/industry. Be it fashion, baby care, jewellery or restaurants, their contribution to the ecommerce market in India will grow with time and sooner or later every category would be present online. listed below are the list of e commerce companies in india and the Most popular e commerce stores in india

list of e commerce companies in india

Most popular e commerce stores in india

e commerce companies in india 2020

Recent years have seen an exceptional evolution in the way India trades and shops. E-commerce is one of the rapidly growing sectors, stimulating an entire generation of entrepreneurs, large scale manufacturing of small and medium-sized enterprises. E-commerce has enabled helped reduce barriers and bring the manufacturer closer to the customer. The presence of a virtual store on e-commerce websites has helped millions of business flourish in India and has led to more employment opportunities as well.

Today, technology has advanced at a rapid pace and with the use of smart phones, the online shopping experience has become seamless for customers. With easy to use mobile apps with elaborate store catalogs, e-commerce has ushered new opportunities for both traders and consumers.

India is one of the largest markets of e-commerce players. With giants like Amazon, Flipkart, Snapdeal, and Myntra, new entrants like PayTm Mall, Shopclues, etc are also establishing a strong hold in the Indian market.

Top ecommerce websites

1. Amazon

Amazon is one of the biggest online stores with a global presence. It not only provides a variety of product choices but also provides a great user experience and splendid customer service. Besides putting prominence to personalization, Amazon also monitors user’s browsing and purchase patterns in order to provide them recommended products for future purchases. It operates in India as a marketplace rather than a retailer.

Amazon has started two new initiatives for sellers in India: the ‘Self Service Registration (SSR)’ and ‘Amazon Easy Ship’.

Amazon SSR allows sellers to self register in Amazon marketplace, irrespective of location and size of the catalog. It enables sellers to start selling within a day without any third party intervention. With Amazon Easy Ship, the seller has to pack the shipment and confirm to Amazon that they are ready to ship. Amazon Logistics ensures that the pack is delivered to the customers within two to three working days. With new features such as Amazon Prime, customers can receive delivery of products within 24 hours. By reducing the shipping time, Amazon keeps both retailers and customers happy and increases customer stickiness on the website.

Right from mobile phones, to fashion products, electrical appliances, books, and grocery, Amazon has become a one-stop shop for all consumer needs.

2. Flipkart

Flipkart is an Indian based e-commerce venture and over the years, it has garnered a lot of interest in the minds of Indian consumers. It has opened up the scope for Indian e-tail market in a tremendous way. It started out as an online bookstore and now it has a gamut of products ranging from: books, apparels, electronics, digital music, home care and beauty. Moreover, it has now become a mega marketplace.

Flipkart’s fundamental differentiator is its supply chain efficiency— definitive delivery of goods. It has been continuously developing and improving the customer experience. The website is easy to browse, hassle-free, and convenient.

Two of the most important reasons for Flipkart’s grand success are the discounts and the option of Cash- on- Delivery which makes consumers more confident in purchasing products. Flipkart has an amazing customer retention rate with 70% of repeat customers.

Apart from the shopping experience, Flipkart’s biggest online shopping festival – Big Billion Days is one of the most successful campaigns and it churns out millions of orders during that shopping season.

3. Jabong

Jabong came into the e-commerce market with a bang and created a revolution within 6 to 7 months of launch. Besides selling products on their own through inventories, Jabong is also an online marketplace for third-party sellers. They predominantly cater to apparel, footwear, jewelry, and accessories and catalog more than 50,000 products across 700 brands.

Jabong is known for its own logistics network that ensures fast delivery. If you are in a city like Delhi, you are bound to receive the product within 24 hours of order placement. Jabong is also trying to expand its international presence through its site ‘’. It ships Indian products to international customers.

One of Jabong’s uniqueness lies in its new idea of a fashion magazine— “The Juice”an interesting blend of fashion, people, trends and pop culture. The magazine has everything in it that readers would love to read in a fashion magazine. Jabong has also collaborated with films such as “Bhaag Milkha Bhaag”, “Main Tera Hero”, and “Humpty Sharma ki Dulhaniya” to offer exclusive products inspired by the movie.

The various payment gateways offered by Jabong have made it convenient for consumers to order products from the website. In 2016, Jabong was acquired by Myntra.

4. Snapdeal

Snapdeal is a successful e-commerce portal catering to customer’s buying needs at a much wider aspect. It was established with a concept of making products available to the customers at a discounted rate through offers and Snapdeal coupons.

It gives you the best deals in a particular city in various service categories ranging from: restaurants, spas and salons, apparel, footwear, baby care, home and décor. It has adopted the marketplace business model. Snapdeal came up with a unique idea of permitting local vendors and manufacturers to publish their product catalog and sell it on the Snapdeal portal. This avoids expensive costs involved in building own inventory.

Snapdeal’s business model was awarded with mammoth funding to scale up their products, business and operations. It focuses on logistics and efficient delivery to customers.  It operates in such a fast pace that a new product is added in every 30 seconds.

5. Myntra

Myntra is one of the largest shopping e-tailers in fashion and lifestyle merchandise. It supplies a wide range of products from clothing to footwear and accessories. It focuses on bringing the most fashionable brands for its customers. In 2014, Myntra was acquired by Flipkart.

Myntra has created a niche in the territory of e-commerce and subtle trust from people. Additionally, from discounts to Cash-on-Delivery benefits, the Myntra success mantra belongs to its hybrid logistics model. It takes uttermost care of its supply chain management and employs delivery agents with high experience.

Myntra has also come up with a complete guide to your everyday fashion and latest style trends. The “MyntraLookGood” is a daily fix of style tips, beauty tricks, celeb fashion, and non-stop entertainment. The tie-ups with celebrities and events are an outstanding strategy by Myntra to represent that fashion is in its DNA. Myntra has many celebrity brands— Hrithik Roshan’s HRX, Salman Khan’s Being Human, Deepika Padukone’s All About You, and Farhan Akhtar’s MARD. They believe that Bollywood influences fashion and frequent tie-up with celebrities helps to bring customers closer to Myntra.

6. Shopclues

Shopclues is the latest addition to the top e-commerce websites in India. Unlike Amazon and Flipkart, Shopclues is a market place that focuses on unstructured categories of home, electrical, fashion, and daily utility items.  The mass market of shopclues comes from tier 2 and tier 3 cities and most of its business comes from smaller cities. Shopclues helps give brands from unstructured markets a voice of its own.

Shopclues has a comparatively larger merchant base. It focuses on small and medium sized traders located in smaller cities and helps them take their business online. With over 50 million visitors on its website, one of the major revenue generating categories has been the home and kitchen appliances category.

7. PayTm

PayTm is the second largest e-commerce platform in India and has also made its way to the list of unicorn startups. Primarily started as a mobile wallet, in 2016, PayTm entered the e-commerce industry with PayTm Mall. As the name suggests, it is an online market place for products ranging from electronics to daily consumer needs.

One of the attractive features of PayTm has been its cashback feature. Consumers are given a variety of discount coupons to chose from and also provide good savings on the purchase of goods. With close to 120 million buyers on the platform, PayTm Mall is finding new ways to enhance the buying experience. It is also collaborating with retail brick-and-motor stores and with use of its mobile app and QR codes, it takes the customer through an online shopping experience with attractive discounts.

Thus, India is a growing marketplace and e-commerce industries are bound to flourish. But with the right technology and design strategy, new entrants can have a competitive edge.

Be it a website, a mobile app, or even building a market place software from scratch, GoodWorkLabs has helped clients in the retail, real estate, and fashion industry build powerful e-commerce applications for their business.

Others include


Nykaa website

Nykaa is a beauty retailer selling cosmetics, clothes and wellness products to Indian customers. Founded in 2012, Nykaa is originally a specialized store for beauty e-commerce selling products from multiple brands. Since then Nykaa has developed its own line of cosmetics and opened multiple brick-and-mortar stores across India.



Firstcry website

A specialized e-commerce platform for kids clothes and baby care products, Firscry is a pioneer of e-commerce in India offering products from thousands of brands. Having expanded into franchised stores, Firstcry now also offers its products through tens of stores across numerous Indian cities.


Top 10 E-commerce Categories in India

eCommerce market is propagating at an unexpectedly faster pace. The cause of the same has found to be the lifestyle changes. The trend of ecommerce is booming with the increase in number of smartphones. People are prone to be mobile/online due to digitization in each and every segment/industry.

The revenue from ecommerce is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint ASSOCHAM-Forrester study paper.

The contribution to the ecommerce revenue in future would be expected from the below top categories.


One of the major categories searched on various ecommerce sites not solely for purchase of apparel but for researching the latest fashion trends too across nation.

With varieties of collection and brand availability on same platform, e-tail / online fashion market is generating huge income. Nitin Bawankule, Google India Director of ecommerce has made several startling revelations in an event organised in New Delhi such as by 2020, India is expected to generate $100 billion online retail revenue, of which $35 billion will come from fashion ecommerce.

With the increase in revenue contribution for ecommerce, fashion and apparel segment are expanding via mobile apps too. There has been a tremendous rise in the use of retail store apps for apparel & clothing too.

Mobiles and Tablets

With the constant innovation phase getting along, there are number of brands serving smartphones & tablets and that too at an affordable prices. This has led to the increase in number of purchases.

According to IDC, Indian market is one of the fastest growing markets in the world, accounting for 27.5 million devices inclusive of Smartphone and tablets sold in the second quarter of 2016, up 17 % in comparison to the previous quarter.

Mobile and tablets are among the top 10 searched products on ecommerce sites thus is a huge potential category of ecommerce in recent times.

Consumer Electronics

Consumer Electronics is one of the top selling categories today and the country has increasingly seen a number of online exclusive consumer electronics models. This industry is continuous evolving with new developments. The restriction of only being available online doesn’t stop these from being hugely popular.

According to latest industry analysis, India is expected to become the fifth largest consumer durables market in the world by 2025. The consumer electronics market is expected to increase to US$ 400 billion by 2020. The production is expected to reach US$ 104 billion by 2016,

eMarketer says, the consumer electronics products category is the largest product category in e-commerce, with an estimate of 21.8% of total web sales. This is expected to go up to 22.1% of the total by 2018


Books are said to be the best travel companion. With a limitation of variety of books availability across nearby streets aroused the need of selling and buying books online with serving n number of books irrespective of Locality, City or Nation.

Believe it or not, books are what kick-started the e-commerce revolution. Initially Flipkart and Amazon buyers were too scared to fork out thousands, and books with 40-50% discount were a big draw.

Nowadays many writers launch their books on ecommerce and various ecommerce giant take advantage with exciting offers. Such an activity was recently done by Flipkart. It took over its competitor, Amazon, by giving customers the chance to buy popular author Chetan Bhagat’s new novel, One Indian Girl, for a mere Re 1 on its site on the day of its launch, even though Amazon has exclusive rights over the book and was selling it for Rs. 116.

Out of numerous categories, books continue to be one of the most attractive categories in the e-commerce space.

Movie Tickets

Skip the serpentine queues, the black-ticket dealers and the bad seats, sites like BookMyShow now empower movie-goers in exchange for a small processing fee.

With new ticket booking portals cropping every day, even the official websites of Cineplex’s offer booking services today. A cine-goer can book tickets, meals and even seats at the touch of a button. It’s too sweet a deal for anybody to ignore.

Famous concerts and shows of various artists across cities can also be booked on these online portals. Thus, this is one of the emerging categories of ecommerce.

Baby Products
With the nuclear family trend emerging and double handed income with both mother and father workings led to the promising category of Baby products. As the parents don’t have time to go out for shopping after their busy schedules for their babies, they shop online.

There are n number of sites serving this category apart from giants like Amazon, Snapdeal or Flipkart such as Baby Oye, First cry, Mom n Me, etc.

According to business standard reports, the share of baby care products online in 2014 was $100 million and is expected to grow to $ 500 million by 2017.


From the local grocery shops to online grocery marts, the segment is expanding at a faster and remarkable pace. India’s online grocery market is estimated to grow at a compounded annual growth rate of 62% between 2016-2022. The overall grocery market in the country is already worth over US$ 360 billion (Rs 21, 60,000 crore) making India is the sixth largest grocery market in the world and is expected to touch US$ 1 trillion by 2020.

The brands like BigBasket, ZopNow, Local Banya, Grofers etc are touching skies with their hyper local model.

Food Takeaway/Delivery

With increase in number of restaurant across cities, variety of food options are available. The taste craving and the concept of eating out twice a week has bought people online to stay updated about the recent restaurant opening. It is not possible to visit every restaurant after the hectic schedule therefore restaurants came to offer convenience by takeaway/ delivery option. That’s the reason restaurant businesses are developing food order & delivery apps as well as websites and getting huge benefits. Apart from the restaurants own sites and app, the portals such as Food Panda and Box 8 are also competing equally.

Zomato’s founder and CEO Deepinder Goyal provided some insights into how Zomato, and the food delivery market in India in general is earning. He stated that India’s Monthly Active Users are 8.5 million. 2.5% of them have started placing orders online. Zomato drive about 75% of the traffic to maximum restaurants. For some large restaurant chains, Zomato drives 60% of their delivery business.

Home Furnishings

Home furnishing market in India is projected to cross Rs. 40,000 crore by 2020, on account of rising demand for designed and innovative furniture.

Supporting figure shows the Y-o-Y growth of home furnishing market in India which is expected to continue through 2020.



The dilemma faced by most of the Indian crowd of buying Jewellery online or not was backing this category from going online. With the comfy usage of smartphones among Indian women and thanks to their habit of researching about products online, this section has taken its step to go online. Due to habitual of browsing stuff, they have started browsing jewelleries too and hence the online selling for this category is rising year by year and will lead to immense height in coming years.

“Reports say In India for every 5 minutes; an e-commerce store sells a piece of jewellery! “

Online jewellery market in India is expected to hit USD 3.6 billion in the next three years, i.e. roughly 20 per cent of the global market size estimated at USD 18 billion, mainly on the back of e-commerce boom.

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