most popular iphone

Are you looking to buy the Most Popular Iphone? Our team has researched and reviewed these products to help you come up with a better decision. We’ve also put up a shopping guide with the features you can consider when buying the best iphone ever. Apple’s #1 selling, most popular iPhone is not its flagship, the iPhone 11 Pro Max, and iPhone 11 Pro Max – it’s the cheaper iPhone 11…

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Most Popular Iphone

Most Popular iPhone Model 2019 – The iPhone 11

Most Popular iPhone Model 2019

Apple had a pretty good 2019. The company released three iPhones, the iPhone 11, iPhone 11 Pro, and iPhone 11 Max. As usual, the iPhone 11 base model was the cheapest with the Pro models being more expensive – $899.99 for the iPhone 11 Pro and $999.99 for the iPhone 11 Pro Max. Check this post out for a detailed breakdown of how much the iPhone 11 range costs.

The most popular iPhone for 2019, by sales volume, however, was not the flagship model. No, it was the cheaper iPhone 11 – this model accounted for around 39% of Apple’s Q4 iPhone 11 sales, according to research by CounterPoint. Apple’s entire iPhone 11 range accounts for 69% of iPhone sales during the quarter too, showing high-levels of adoption.

The star of the show, however, was the iPhone 11; it accounted for 39% of total sales for the company’s iPhone product range. The iPhone 11 Pro and iPhone 11 Pro Max were considerably lower. Still, Apple’s sales were down year-on-year despite the popularity of the iPhone 11.

And the reason? Well, there’s two, apparently: the first is that people are waiting for 5G iPhones before upgrading and the second, which is more likely, is that people are defecting to cheaper mid-tier phones from Chinese brands like OPPO and Xiaomi. Either way, Apple’s 40 million sales for the year are still pretty impressive.

This is why we now have the iPhone SE 2020; Apple’s £419/$399 entry-level iPhone 8 redux. And if you want to see how competitive the iPhone SE 2020, make sure you check out how it compares to similarly priced phones inside our Pixel 4a vs OnePlus Nord vs iPhone SE 2020 head-to-head comparison.

Most Popular iPhone Model (2018 to 2019) – The iPhone XR

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The iPhone XR was a hugely popular release for Apple. So much so, in fact, that the entry-level iPhone 10 model’s sales eclipsed the more expensive iPhone XS and iPhone XS Max. Again, the reason for the iPhone XR’s success was its price; the handset was accessibly-priced by Apple (it’s now available for less than $450) and packed in a ton of great features, as well as killer design.

Apple did not release official sales stats for its 2018 iPhone models. Why? Unclear. But many suspect that the reason for this was because iPhone sales in 2018/19 weren’t as good as they were in 2017 – the entire market slowed down.

Still, analysts were able to draw clear conclusions on the most popular iPhone model for 2018/19, using customer buying data. And there was a clear winner – the iPhone XR.

According to CIRP data, the iPhone XR accounted for a massive 39% of ALL iPhone sales during 2018/19. Pretty remarkable, especially when you consider the iPhone XS and iPhone XS Max had a head start on the market by getting an earlier release date.

iPhone Sales Figures 2018

  1. iPhone XR – 39%
  2. iPhone XS/XS Max – 26%
  3. iPhone 8 – 22%

As you can see, the iPhone XR has a clear advantage over its more expensive stablemates. Even the older iPhone 8 did impressively well. Again, this is likely down to its reduced pricing. Turns out Apple customers DO like value for money, after all!

iPhone Users Value Storage Capacity Over OLED Panels

One really interesting aspect of CIRP’s data is that it showed a clear correlation of iPhone users opting for higher storage models of the iPhone XR – the 256GB model. Around 38% of iPhone XR users opted to buy handsets with higher amounts of storage – up from 33% with the iPhone 8.

According to the data, Apple customers would rather pay slightly more a handset running an LCD display, than cough up a similar amount of money for less storage and an OLED display, as you get with entry-level models of the iPhone XS and iPhone XS Max.

What Does This Data Tell Us About The iPhone 12 Range?

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Given how things have played out in 2019, it’s clear that Apple cannot afford to mess around with the pricing of its iPhone 12 range too much. Keeping the base model iPhone 12 in and around $699.99 would be the smartest move alongside minor increases in price for the iPhone 12 Pro and iPhone 12 Pro Max models.

Another possibility is to do with 5G. Apple is rumored to be making four iPhone 12 handsets for 2020, and they’ll all have OLED displays and 5G.

Still, Apple has to tackle year-on-year declines in sales for its iPhones, and to do this it will have to make sure that it positively NAILS its 2020 pricing structure for its new iPhone models. It cannot afford to do what Samsung is apparently about to do with its Galaxy S20 range (start prices at 900 EURO), as this would kill adoption.

Either way, things look like they’re about to get very interesting for iPhone users in 2020

Smartphone buying guide

illustration of a cell phone store

Whether you’re thinking about purchasing your first smartphone or just upgrading from an older model, you might feel overwhelmed shopping for a new smartphone. With so many options to choose from, it’s difficult to know if you’re getting the right phone at the right price.

That’s why we’ve created this page: to guide you through the process of buying a new smartphone with as little stress as possible.

What is a smartphone?

illustration of a smartphone

A smartphone is a more powerful version of a regular cell phone. In addition to the same basic features, including phone calls, voicemail, and text messaging, smartphones can connect to the Internet over a cellular network. This means you can use a smartphone for the same things you would normally do on a computer, such as checking your email, browsing online, or shopping.

Wireless providers will require you to pay a monthly fee, usually called a data plan, to access the Internet with a smartphone over their cellular network.

Most smartphones use a touch-sensitive screen, meaning there isn’t a physical keyboard on the device. Instead, you’ll type on a virtual keyboard and use your fingers to interact with the display. Other standard features include a high-quality digital camera and the ability to play digital music and video files. For many users, a smartphone can actually replace things like an old laptop, digital music player, and digital camera in the same device.

Do I even need a smartphone?

woman looking at a smartphone advertisement

Because of these convenient features, smartphones have become increasingly popular over the past several years. Smartphones can also be very expensive, however; some high-end models cost even more than a new laptop or desktop computer!

If you’re happy using your existing devices separately, you may not need a smartphone. But if you want to use just one device to access the Internet, make phone calls, take photos, and listen to music, a smartphone is probably a good option for you.

What type of smartphone should I buy?

illustration of different smartphone types

Even if you know you want a smartphone, it can be challenging to know where to start. There are different smartphones to choose from, including Windows Phone and Blackberry. In this guide, however, we’ll focus on the two most popular options: the iPhone and Android smartphones.

There are advantages and disadvantages to both, so we’ll try our best to provide the information you’ll need to make the decision that’s right for you.

What is an iPhone?

The iPhone is a smartphone from Apple, which also produces the Mac line of computers. The iPhone is available in a few different models, starting at $450 and going up to $950. It’s powered by the iOS operating system, which is also used by Apple’s iPad and iPod Touch devices.

What is Android?

Unlike the iPhone, which is only available in a few different models, there are hundreds of Android devices to choose from. This is because Android is not one specific smartphone. It’s actually an operating system designed by Google. Many different companies make devices that are powered by the Android operating system, including Samsung, HTC, LG, and Motorola.

Each of these manufacturers produces different Android smartphones, each with their own custom hardware and features. As a result, Android smartphones are available in a much wider range of prices than the iPhone, starting as low as $100 for an entry-level device.

Android or iPhone?

Should you get iPhone or an Android? If you try searching for advice on this topic, you’ll find no shortage of opinions on both sides; iPhones and Android phones have strong groups of supporters, and most people place themselves firmly on one side or another. There are definite advantages and disadvantages with either option, so let’s take a look at some of the biggest factors you should consider.

Click the buttons in the chart to see our rankings, then read more about each category below.


illustration of a cellphone with dollar signs

In terms of cost, the iPhone simply can’t compete with Android models. If you don’t want to spend more than $200 to $300 on a smartphone, you’ll want to choose Android over iPhone.

Unfortunately, the actual cost of a smartphone may not be immediately obvious. For example, your wireless carrier may offer certain smartphones for free if you sign a two-year contract, or allow you to spread the cost across small installments instead of one single payment. Regardless of how you pay, an iPhone will almost always be more expensive than an Android smartphone.

Winner: Android


Because the iPhone is produced by one company instead of several manufacturers, it’s often easier to get answers and help directly from Apple’s customer support. By contrast, most Android phones work a bit differently from one another depending on the manufacturer and wireless provider you choose, which can make it more difficult to know where to look for help.

If you’re worried that you’ll need a lot of extra help once you get started, you might consider choosing an iPhone over an Android (if your budget allows).

Winner: iPhone

Apps and app stores

Both iPhone and Android allow you to download applications, which are commonly known as apps, to add extra functionality to your smartphone. The Play Store for Android and the App Store for iPhone provide a huge selection of apps for you to download. Although some apps are available exclusively for one platform, most are available on both. Unless there’s a specific app you want that’s only available on one device, this shouldn’t be a significant factor in your decision.

However, if you already have another device that uses Android or iOS, such as a tablet computer, you might want to consider purchasing a smartphone that runs the same operating system. This way, you’ll be able to install any apps you’ve purchased on both devices.

Winner: Tie


illustration of an accessorized cell phone

Android smartphones allow for a lot more customization than iPhones. Whereas the iPhone offers a few customization options (like your phone’s wallpaper and ringtone), Android allows you to change just about everything on your device, including themes, notification widgets, and default applications.

For some users, this might not be a very important distinction. But if you want to have more control over the way you’ll use your device, we’d recommend choosing an Android over an iPhone.

Winner: Android

System updates

Remember how we said before that Android and iPhone use different operating systems? Like desktop and laptop computers, these operating systems are updated just about every year. These updates usually include new and useful features, as well as security upgrades.

But upgrading an Android phone to the latest version can be pretty complicated. In many cases, it actually depends on when your wireless provider decides to push the update to your device. By contrast, the iPhone can be updated as soon as updates are available, regardless of your wireless carrier.

We should note that there’s nothing especially bad or dangerous about using a slightly older version of your phone’s operating system. But if you know that you always like to use the latest software as soon as it’s available, you might consider choosing an iPhone over an Android (if your budget allows).

Winner: iPhone

There are a few Android models, like the Google Nexus, that allow you to upgrade to the latest version of Android more easily; however, they also tend to be more expensive than other Android smartphones.

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