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Perfume shopping can be a tad overwhelming, we see fragrance after fragrance hit the virtual shelves, all of which have dreamy ad campaigns (I’m looking at you, Jo Malone), cute bottles (hiii, Glossier) and most importantly, in-cred-ible scents.
So, how do you pick the best perfume?
Take notes: Grab your favourite perfumes and spend a little time googling the key notes (hint: if in doubt, check out fragrantica.com for beginner-friendly scent breakdowns). Are there any common occurrences? Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase.
Discovery kits are key: Tons of brands (including the likes of Jo Loves, Atelier Cologne Frederic Malle and Diptyque) sell sets featuring mini versions of all their best-selling scents, pick one up and you’re guaranteed to find your next favourite (or four).
Find your family: Nope, this isn’t a sneaky plug for Ancestry, I’m talking about your preferred fragrance fam. Yup, most scent ‘families’ are characterised by an overall accord they share. This could be anything from woody to floral and aromatic to sweet, find your fave and it’ll help narrow down your search. For example, if you prefer a light, fresh fragrance, it could be worth opting for a citrus or floral family… A perfect example would be Jo Malone London’s Lime Basil & Mandarin Cologne which has a fresh and zesty scent of limes and juicy mandarin.
If you prefer something a bit sweeter, take a cue from Rihanna and try one of her favourite scents – Kilian’s Love Don’t Be Shy Eau de Parfum. Loaded up with sweet floral top notes of orange blossom and neroli, combined with and a base of creamy musk, vanilla and caramel. Yum, right?
Or, if you want to make more of a statement with your scent, a heady oriental oud or a rich spice-loaded scent could be the way to go. Tom Ford’s cult Black Orchid for womenhas hints of bitter chocolate, spices and vetiver.
Consult the experts: Most brands and department stores offer online consultations to help you find your next new scent, or you can check out the likes of Parfum-muse.com. Their concierge service offers one-on-one consultations with fragrance experts who can recommend a scent you’re guaranteed to love.
Speaking of which, we hit up fragrance expert, Thomas Dunckley, to get his top two tips for making the most of your perfume…
How to make your perfume last longer
If your perfume’s disappeared by noon, it might be down to the ingredients. “Some notes take longer to evaporate from the skin, but citrus materials are more volatile and tend to vanish quicker,” explains Dunckley. Fan of fresh, summer scents? Layer them with matching body lotions to eke them out.
The best way to store your perfume
Stored correctly, your perfumes should last longer than most of your romantic relationships (no shade intended). “Keep fragrances somewhere dry, cool and away from sunlight,” advises Dunckley.
So, now you’re armed with all the knowledge you need to make the most of your perfume, here are the scents we swear by… From new fragrances to cult classics, we’ve covered them all…1Glossier You Perfume, £45
Smells like: A freshly-washed, crisp, clean t-shirt.
Let’s all take a moment to appreciate how adorable this pink Glossier fragrance is… The ergonomic bottle has a thumb-print design that allows the fragrance to sit perfectly in your hand.
Described by the brand as a ‘your skin but better scent’, it has subtle notes of Ambrette and Musk, that smell comforting and familiar.
2Yves Saint Laurent Black Opium Eau de Parfum and Makeup Icons Gift Set (Worth £90.00)COURTESY OF BRAND YSLlookfantastic.com£80.00SHOP NOW
Smells like: Initially sweet with punchy notes of vanilla and coffee, but dries down to a musky white floral base.
YSL’s Black Opium has become one of the world’s most-loved perfumes, and it’s easy to see why. The creamy notes of coffee and vanilla give a non-sickly sweetness that develops into a dry white floral scent, after which you get the base notes of musk and patchouli. It’s unique and oh-so more-ish, this one will 100% become the most-reached-for in your perfume collection. Latest Deals
Smells like: You guessed it, fresh florals. Punchy notes of Jasmine, rose are combined with heady patchouli.
If you’re a after a scent that’ll turn heads and get you countless compliments, this is it. With fresh sweet notes of rose, jasmine and orchid, combined with base notes of musk and bergamot, this is a serious crowd pleaser. Disclaimer: Be prepared for every person in your office to copy your signature scent, it’s that good.Latest Deals
Smells like: A touch of florals with a creamy amber base.
If fresh florals are your thing (and come on, who doesn’t want to smell like a clean cut bouquet?), then Chloé’s signature scent may be for you. It’s lightweight, long-lasting and incredibly versatile, whether you spritz it on for a day of running errands, or load up for date night, it adds a touch of sophistication. Latest Deals
Smells like: Centifolia rose mixed with honey and peppery notes.
This fragrance has been reincarnatedmany times over the years, but this is *hands down* the best one yet… It’s creamy velvety heart, is packed with notes of fresh lily of the valley, peony and powdery iris. Whilst the base is delectably creamy with touches of vanilla and musk.Latest Deals
Smells like: Fresh, crisp, citrus notes paired with a musky, powder base.
Inspired by Tiffany diamonds (of course) you can almost smell the sparkle in this dreamy scent. With top notes of crisp mandarin followed by freshly cut iris and finishing with trail of patchouli and musk, it’s exactly what you’d expect Tiffany & Co to smell like. Divine.Latest Deals
Smells like: Warm, cosy days.
While we’ve never met a Jo Malone London scent we didn’t like, this fresh and zesty scent will have you dreaming of warm cosy days with every spritz. Juicy notes of lime and mandarin are balanced with earthy basil and white thyme.Latest Deals
Smells like: the smouldering, sexy, date night scent of your dreams.
The fragrance that needs no introduction, Le Labo’s cult Santal 33 is so recognisable, you’ll notice as soon as someone wearing it enters a room. Musky and masculine, it’s based on the memory of an old Marlboro advert, which gives it the perfect spicy punch. Cardamom, ambrox, violet and iris bring the whole thing together – it’s hands down one of the best things we have ever smelt.9Gucci Flora Gorgeous Gardenia Eau de Parfum 50ml Gift SetCOURTESY OF BRAND GUCCIFeelUnique.com£77.00SHOP NOW
Smells like: Freshly chopped flowers. Think, white florals teamed with warm earthy notes.
Gucci’s latest fragrance wins bonus points for the chicest packaging out there. The green printed box teamed with the floral-patterned pink bottle will instantly make your dressing table look cool.
The scent itself is a dreamy white floral bouquet – which is hardly a surprising given the name.Latest Deals
Smells like: You know when you walk into a v.fancy shop? It smells clean, crisp and fresh with just a hint of florals, this perfume is exactly that scent.
Everything about Jen Atkin’s range of perfumes is appealing, from the chic minimalist glass bottles to the s-t-u-n-n-i-n-g scents inside. Melrose Place is a fresh floral juice, with a hint of creamy sandalwood and amber through the base. 11Huda Beauty Kayali Invite Only Amber | 23 Eau de Parfum Intense 50mlCOURTESY OF BRAND HUDA BEAUTYfeelunique.com£67.15SHOP NOW
Smells like: Think sweet, but without a trace of synthetic, sickly notes.
This fragrance is rich with warm honey and a touch of bitter chocolate, all of which is grounded with heady patchouli and creamy sandalwood.Latest Deals
Smells like: Your skin when you’ve just stepped out of the bath tub. Fresh, clean with a hint of warming coconut and creamy vanilla.
Ok, so we may be a tad biased, but the Cosmopolitan Eau De Juice 100% Chilled Eau De Parfum has become a firm fave throughout our entire team. Why? Because it has notes coconut and Sandalwood mixed with fresh berries and a hint of creamy vanilla. Trust us, you’ll love it. ADVERTISEMENT – CONTINUE READING BELOW13Aerin Amber Musk Eau de Parfum, 50mlCOURTESY OF BRAND AERINNet a Porter£92.00SHOP NOW
Smells like: Creamy amber, soft coconut and rich musk.
If you’re a fan of sensual perfumes, this is one to try. The amber scent has a softness that draws you in (and keeps you coming back for more). This is a warm, inviting scent you want to wrap yourself in – like a soft cozy blanket on a cold snowy nightLatest Deals
Smells like: Clean cotton towels, summer skin and the smell of the countryside on a hot day.
This fragrance is the ultimate clean, comforting scent. Soft jasmine florals are mixed with a musky touch of suede and finished with zingy punch of fresh pomelo.15Tom Ford Black Orchid Eau de Parfum SprayCOURTESY OF BRANDTOM FORDLookFantastic.com£59.00SHOP NOW
Smells like: Warm incense spices, creamy vanilla and heady patchouli.
Tom Ford’s infamous Black Orchid fragrance has become something of a cult icon in the beauty industry. Not only is it recognisable from just one spritz, but it’s also one of the compliment-inducing smells we’ve ever come across. Latest Deals
Smells like: Fizzy peach gummy sweets.
There are two types of people: those who go wild for peach scents and those who think Too Faced should go to prison for scenting an entire make-up line with a stone fruit. If you fall into the former camp, the copious peach notes packed into this fragrance will fill you with deep joy. If you fall into the latter, well…Latest Deals
£51.7517Marc Jacobs Decadence Eau So Decadent, £51
Smells like: Subtle fresh fruit notes, teamed with creamy amber and woody base notes.
Marc Jacobs latest scent opens with super-light top notes of pear and blackcurrant, that are anchored with rich white amber, raspberry and jasmine. It’s a floral fruity mix that’s perfect for lightening up your autumn fragrance collection.
Smells like: Fresh flowers and fruity notes
When I picture my local park, I think of strewn black plastic bags, empty vodka bottles and intimidating 14-year-olds. However, when I smell this, I’m transported to a green space straight out of Mary Poppins – spectacularly clean, blooming with flowers and full of happy, fictitious children who spontaneously burst into song. Should come with a picnic hamper.Latest Deals
£99.0019Tom Ford Fabulous Eau de Parfum 50ml, £218
Smells like: The intoxicatingly effortless girl everyone is desperate to speak to at a party.
A powerhouse scent, this fragrance mixes luxurious bitter almond and vanilla with earthy notes of leather. Sensual and dramatic, this isn’t for the faint-hearted: one spritz will see you through your whole night. 20Lancome La Vie Est Belle Eau de Parfum, £53
Smells like: Sweetness of vanilla and praline mixed with fresh fruity notes of blackcurrant and pear. Yum.
If the incredible Lancome x Julia Roberts advert wasn’t enough to convince you to try this perfume, let me explain why it’s a best-seller. The sweet but fresh scent has notes of vanilla and tonka bean (aka, the ultimate people pleasers), mixed with fresh fruit scents to give a lightness that makes it wearable for everyday. No wonder it has over 1000 5* reviews on FeelUnique.com. Latest Deals
£52.95ADVERTISEMENT – CONTINUE READING BELOW21Michael Kors Wonderlust Eau De Parfum 50ml, £70
Smells like: Fresh florals with hints of citrus and spice.
This fragrance layers feminine notes of bergamot, mandarin and pink pepper with uplifting florals like jasmine, before drying down to reveal more sensual notes like sandalwood and cashmere. The perfect date night scent.Latest Deals
Smells like: The fanciest bunch of flowers you’ve ever been sent. Think, white florals mixed with rich herby, woody undertones.
This aqua-green glass bottle with gold detailing is the epitome of chic – and so is the scent inside. With top notes of chamomile and almond, mixed with fresh florals, the scent is our ultimate summer pick. Latest Deals
£48.0023Burberry My Burberry Blush 30ml, £49
Smells like: Fresh apple and pomegranate mixed with soft rose notes.
This smells good enough to eat, seriously. The green apple, lemon, rose and pomegranate notes give it a yummy freshness, whilst the floral notes of jasmine and wisteria ground the scent and give it longevity.
£53.00ADVERTISEMENT – CONTINUE READING BELOW24Prada La Femme Intense Eau de Parfum, £57
Smells like: Warm, oriental spices. Soft but sensual.
This oriental balmy scent is the gift that keeps on giving. Pretty floral ylang ylang notes are teamed with orange blossom, heady vetiver and seductive patchouli… Make this your go-to dinner date scent throughout the winter months.
£59.0025Miu Miu l’eau Rosee, £61
Smells like: Clean, fresh, light. If you want a perfume that’s subtle but stunning, this is it.
With clean, fresh top notes of lemon and bergamot, drying down to a middle layer of rose, peony and peach, this designer perfume is every bit as wearable as it is chic.
The creamy sandalwood and vanilla base give it a staying power that’ll ensure a steady stream of compliments all day long.
Smells like: Subtle oriental spices mixed with creamy florals.
Whether you’re treating yourself or someone special, this Gucci gift set is perfume goals. From the chicest black and white box, to the clean gold perfume bottles inside, it’s just ever-so cool.Latest Deals
£64.5027Kenzo Flower By Kenzo Eau de Vie Eau de Parfum Légère, £59
Smells like: A zesty floral spritz, combined with heady notes of neroli and musk.
By far the best of the Kenzo bunch, this perfume is a zestier offering than the original Kenzo Flower, thanks to ingredients like ginger, tonka bean and orange blossom.
That being said, neroli, bulgarian rose and white musk mean that it still has it’s much loved floral scent. We’re addicted.
28Frederic Malle Portrait of a Lady 100ml, £240
Smells like: Spicy cinnamon teamed with creamy sandalwood.
A cult fragrance for a reason, Frederic Malle’s Portrait of a Lady should be your go-to scent this season. With notes of cinnamon, sandalwood, patchouli and frankincense, it’s an unforgettable perfume that will stay put all day (and night).
ADVERTISEMENT – CONTINUE READING BELOW29Elizabeth & James Nirvana Bourbon, £69
Smells like: Smoky vanilla with a woody twist.
The Olsen twins have created a smoky vanilla bourbon and oakwood scent, that’s a true winner for date night.
The sensual fragrance balances the creaminess of vanilla with heady wood notes; throw in a little tuberose for depth and it’s a perfectly balanced perfume.
30Kilian Moonlight in Heaven Eau De Parfum, £225
Smells like: Beachy nights. The milky, coconut top notes are combined with creamy aromatic vetiver.
If you’re looking for a perfume that’ll attract, this is it.
The addictive scent is mesmerisingly good. With notes of sweet coconut, milky rice and heady vetiver, its incredibly sensual. One spritz is all you need as this perfume lasts and lasts (and lasts).
£185.0031Victoria’s Secret Love Eau de Parfum 50ml, £45
Smells like: Freshly washed cotton that dries down to a rich fruity base.
The fruity apricot notes are grounded with a hazy cotton flower base that’s as comforting as it is fresh.
It’s a Sunday morning fragrance – think, crisp white t-shirt, your favourite pair of jeans and a misting of this scent.
ADVERTISEMENT – CONTINUE READING BELOW32Byredo Velvet Haze 50ml, £105
Smells like: Musk, patchouli and cool cacao. Delicious.
Byredo scents are like no other, Velvet Haze opens with light top notes of ambrette and coconut water, sensual patchouli leaves come through as a middle note, whilst cacao absolu and wild musk make give a dreamy dry down.
Add this to your fragrance collection and it’ll carry you through the year.
33Jo Loves Red Truffle 21 50ml, £70
Smells like: Sweet fig and crisp fresh pine.
Warm earthy Fig, bitter crisp Pine, and rich sophisticated Truffle, make up Jo Loves Red Truffle 21. Expect to get a shower of compliments whenever you wear this dreamy scent.
34Vilhelm Parfumerie Basilico and Fellini Eau de Parfum 100ml, £155
Smells like: Herby green notes teamed with sweet fig and creamy violet.
From the brand that brought us the b-e-a-u-tiful Dear Polly perfume, this year’s offering is sharper but still oh-so stunning. Basilico & Fellini leads with fresh green notes but it’s not long before the punchy mix of basil, fig and violet comes through.
ADVERTISEMENT – CONTINUE READING BELOW35Juicy Couture Viva La Juicy Rose 30ml, £38
Smells like: Ultra-sweet honey and fresh pink blossoms.
Sweet citrus notes and honey-like pink blossoms give this perfume an fresh, punchy kick. The sensual amber dry-down will guarantee you come back, spritz after spritz.
36Narciso Rodriguez For Her Pure Musc Eau de Parfum, £45
Smells like: Silk. Think, orange blossom, cashmeran and warm amber.
The latest addition to the stellar Narciso Rodriguez range is this deliciously fresh musk. The ideal scent to carry you through Spring, it holds a heart of musc, top notes of jasmin and dash of orange blossom and a warm, smooth base of cashmeran, patchouli and amber.
£47.0037Estee Lauder Beautiful Belle Love Eau De Parfum 50ml, £72
Smells like: A warm, rich blend of florals.
Inspired by the journey of modern love, this perfume features ingredients sourced from all four corners of the globe. Vanilla adds warmth to Turkish rose, amber and orange blossom honey for a bright take on classic florals.ADVERTISEMENT – CONTINUE READING BELOW38Ariana Grande R.E.M Eau de Parfum 30ml, £27
Smells like: a warm hug from your sweetest friend. Happy, with subtle sugariness but without being sickly.
We know that celebrity perfumes can be a bit hit-and-miss but if you like your scents on the sweeter side, you’ll love this, even if you’re not an arianator. The top notes are pear, fig and warm salted caramel for sugar haze but it has an emerging warm with base notes of sandalwood, white musk and tonka bean.
39Atelier Cologne Love Osmanthus Cologne Absolue 30ml, £55
Smells like: You shop in only the swankiest food shops and when you swish your hair everything moves in slow motion.
This fragrance is the definition of classy. It meshes notes from the Osmanthus trees in China with citrusy green notes of lemons. The combination is super fresh and clean with a hint romance.
£55.0040Cashmeran Velvet Impression Eau de Parfum 50ml, £105
Smells like: Santal 33’s friendly cousin.
If you like Santal but want something a little more warm and subtle you need this in your life. It has a mix of cashmeran, sandalwood and cedar wood, with the base note of vanilla leaving a lingering sweetness.
ADVERTISEMENT – CONTINUE READING BELOW41Maja Njie Nordic Cedar Eau de Parfum 50ml, £90
Smells like: Warmth with a spicy kick.
This fragrance has many layers so you’ll love if you like something that shifts as it blends with your skin’s natural warmth. The cardamom gives the fragrance a welcomed spicy feel but the beneath lies earthy cedar wood with a base of musky amber.
Smells like: A far-flung tropical beach, a hint of suncream, and a sweetness mixed with a woody warmth.
Ok, we’re not exaggerating when we say, this perfume is one of the most incredible scents we’ve ever been lucky enough to spitz. There is an instant warmth to it, from the amber, leather and vetiver, whilst the citrus notes and creamy honey gives a fresh sweetness. It’s a thing of beauty, trust us. Latest Deals
Smells like: A calm, tranquil garden on a summer day. Hints of rose, crisp grass and warmth.
Don’t for a second be fooled into thinking floral perfumes are boring, they are some of the most interesting and versatile around. Why? Because the scope of floral notes can differ so vastly. This one is light and crisp, with notes of Rose and a delicate, powdery note, transporting you to a tranquil garden full of summery flower buds. 44Estée Lauder Bronze Goddess Eau Fraîche SkinscentCOURTESY OF BRANDESTÉE LAUDERlookfantastic.com£67.00SHOP NOW
Smells like: Coconuts, beaches, sun tan lotion and sea salt.
The OG summer perfume, Estée Lauder’s cult fragrance, Bronze Goddess, has built up quite the rep for being everyone’s fave holiday scent. With coconut and vanilla notes, one mist of this and it’ll transport you to a far-flung tropical island. Latest Deals
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