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When the Air Yeezy 2 “Red Octobers” dropped in February 2014, they were the most highly coveted sneakers on the planet. That’s partly because of their association to the supernova of style influence that is Kanye West, and partly because they marked the end of his run at Nike before moving to Adidas. But they were also so sought after because of their eye-catching all-red colorway, a fresh take for a market dominated by white, black, and gray. Yet almost two years after the Red Octobers first debuted, red-on-red kicks have become more a scarlet letter of hype-beasting than a fresh style move.
Leading up to the release of the Air Yeezy 2, Nike dropped an all-red version of their classic Air Max 90 to fuel anticipation. And in the wake of the Red October’s release, Nike has unveiled numerous all-red sneakers to capitalize on the Yeezy 2’s success (exhibits A and B). But what started as a unique twist on a classic look became a feeding frenzy among sneaker brands looking to increase their cultural cachet. Even Nike’s biggest competitors have jumped on the bandwagon. Adidas (West’s current fashion home) now sells all-red Stan Smiths and Superstars, and you can even pick up red versions of classic Vans if you so please. Last year, Timberland, the brand that lives and dies by tan, dropped an all-red version of their 6″ work boot. And, take one look around sneaker boutiques like Kith or Sneakerboy these days and you’ll feel like you’re in The Shining.
This spring and summer, we say resist the urge to follow the herd. This isn’t just a case of avoiding public embarrassment, either—all-red sneakers simply do the rest of your outfit a disservice. They’re like the bratty little brother of the footwear family, always screaming for attention. At the end of the day, style is about balance, and that much bright-ass red on your feet makes you bottom heavy. Wearing red sneakers just to make a statement makes you way too easy to read.