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Luxury watches are destined never to go out of fashion. Even though we now have clocks on our phones, nothing beats the exceptional elegance of a beautifully crafted timepiece. Suddenly, checking the time becomes a rather exciting endeavour.
But these watches aren’t simply a way of tracking time. A premium time-keeper is an emotional investment. A treasured possession. And it will most likely go on to become a prized family heirloom.
Not forgetting that a luxury watch is also an enduring symbol of taste and class.
Patek Philippe Watch Price
Best Luxury Watch Brands
When technology began supplanting products and trends a little over a decade ago, some folks thought the best luxury watch brands would go out of style. Those folks thought wrong. If anything, the best watch brands for men are as exciting now as ever before, and always pushing themselves in terms of quality and aesthetic. Throw in the occasional retro revival and what’s there not to love?
Indeed, it could even be argued that the omnipresence of screens and smartphones has only enhanced our appreciation for classic horology and its adjoining allure. Plus, will Swiss watch brands like Audemars Piguet or Rolex ever really go out of style? We think not. Or rather, we hope not.
What’s more, the best luxury watches (and brands) continue to say far more about the person wearing them than any tech ever could. Each luxury wrist-watch for men is thereby a personal representation of taste, identity, sportiness, class, and sophistication, sometimes all at once. That’s not to mention how the most expensive and most popular dress watches weave proverbial symphonies out of premium materials, glorious designs, and complex micro-mechanics.
To discover everything from dressy minimalist slayers to function-packed aviation watches, you’ll want to know all the top watch designers and brands. After all, how else will you know where to spend your next massive bonus check? Scope our list of the 32 best luxury watch brands to celebrate the timeless art of telling time.
1. A. Lange & Söhne
Here to kick off our list of the best luxury watch brands is, well…one of the best watch brands. A. Lange & Söhne has been cleaning the clocks on the competition since the mid-1800s. As such, its stellar timepieces remain the quintessence of technical achievement. Barring a few limited edition pieces, each A. Lange & Söhne watch runs on a large mechanical movement that’s developed and assembled in-house. The cases are frequently made of platinum or varying shades of gold while the faces retain a highly Teutonic aesthetic. Meanwhile, entries like the Lange 1 redefine the chronograph to absolutely brilliant effect. In the world of watchmaking, the Swiss might take the lion’s share of credit, but A. Lange & Söhne stands tall as a pillar of German craft and engineering with a price tag to show for it.
Founded: 1845, 1990 (re-launched)
Founder: Ferdinand Adolph Lange
2. Arnold & Son
The “Arnold” in Arnold & Son is John Arnold, a legendary British watchmaker who’s credited with releasing the first official ‘chronometer’ (aka a timepiece of exceptional accuracy). The company itself has exchanged owners a few times since John’s day, however a remarkable standard of innovation and precision remains. Numerous releases include complicated features like double escapement and double tourbillon, which pair with immaculate designs to become some of the best luxury watches you can own. Check out the TB88 to have your mind blown at first sight.
Founder: John Roger Arnold
Country: United Kingdom
3. Audemars Piguet
Precious few names are more synonymous with luxury watchmaking than Audemars Piguet. This luxurious Swiss watch manufacturer has origins going all the way back to the 1700s and has time and again created the stuff of horology legend. Among its achievements is the world’s first jumping second hand, the thinnest watch, and the skeleton watch. The Audemars Piguet Royal Oaks Watch is a must-have among those who can afford one.
Founder: Jules Louis Audemars, Edward Auguste Piguet
4. Baume et Mercier
Not every top luxury watch has to cost as much as a small house. Consider Baume et Mercier. Backed by almost 200 years of expertise and a healthy amount of (male and female) celebrity endorsement, these watches combine the best of sport and style and traditionally sell for between $2000 and $5000. That makes them far more affordable than some alternative high-end watches, while visually no less stunning. This brand is an excellent choice for those seeking a prime and elegant mid-range luxury watch.
Founder: Louis-Victor and Célestin Baume
5. Bell & Ross
Bell & Ross launched in 1992 and has been slaying it ever since. One reason for the ongoing success is that it’s mastered niche markets like the diver’s watch. In essence, Bell & Ross makes profoundly resilient timepieces that normally target a specific demographic or profession. That said, the watches can still be worn and appreciated by anyone of good taste.
Founder: Bruno Belamich, Carlos A. Rosillo
Founded in 1775, Breguet is one of the world’s oldest and best watch brands for men. Among its slew of trailblazing technological achievements was the invention of tourbillon and production of the first wristwatch. Now owned by Swatch Group, Breguet continues to exude distinction and brilliance by way of coin-edge cases, architectural dials, and unmistakable blue hands.
Founder: Abraham-Louis Breguet
Breitling made a name for itself by crafting aviation and diver’s watches of exceptional quality. Each timepiece is made by way of the finest Swiss craftsmanship and features either a calibre B01 or calibre B04 movement. Other common features include a highly readable face and strictly mechanical winding mechanism. The 2009 Breitling Chronomat was the companies first watch to be created entirely in-house, and it remains a mid-range masterpiece to this day. CVC Capital Partners recently acquired Breitling for a whopping $870 million, so it’s safe to say this top watch brand has been doing something right.
Founder: Léon Breitling
Bremont is a relative newcomer that’s perfected the art of aviation horology among other things. Accordingly, the brand boasts a strong following among military types. In fact, many of Bremont’s special edition releases are available exclusively to those who served on the same aircraft or warship that the watch is commemorating.
Founder: Nick English, Giles English
Country: United Kingdom
Known for prestigious jewellery and watches alike, Cartier and royalty practically go hand in hand. That’s both a reference to the distinguished designs and also the fact that the companies output is quite literally favourited by among kings, queens, princes and princesses. In fact, Cartier was once dubbed “the jeweller of kings and the king of jewellers” by the King Edward VII of England himself. This isn’t just one of the best watch brands–this is luxury, period.
Founder: Louis-François Cartier
As an official partner of both the Cannes Film Festival and Historic Grand Prix of Monaco, Swiss watchmaker Chopard covers a lot of distinguished ground. Some of its watches and jewels represent the top shelf of glitz and glamour, while others pair refinement and functionality with superb precision. Adding some ethical awareness to the brand’s legendary success is a commitment to using sustainable gold when possible.
Founder: Louis-Ulysse Chopard
Also known as Montres Corum Sàrl, luxury watch company Corum has absolutely conquered the art of bold design and trusty mechanics. Its Admiral’s Cup and Bubble watch series along with other limited edition timepieces are basically what the competition aspires to. Most of Corum’s prices are in the mid-range, but every now and then it’ll release a timepiece for top dollar collectors only. The Swiss watch brand’s currently owned by a Chinese company, but the watches themselves remain striking examples of the best in fearless Swiss engineering.
Founder: Gaston Ries, René Bannwart
12. Frederique Constant
In a relatively short time, luxury watch company Frederique Constant has jumped to the head of the luxury pack. That meteoric success comes by way of manageable prices, painstaking attention to detail, undeniable appeal and tireless innovation. Among the Swiss watch brand’s many accomplishments are the productions of its own award-winning Heart Beat movement and silicon escapement wheel. To keep those creative juices flowing, Frederique Constant recently forayed into luxury smartwatch territory. The results are brilliant in every sense of the word.
Founder: Aletta Stas, Peter Stas
13. Girard Perregaux
With about 80 patents and over 200 years of business under its belt, luxury watchmaker Girard Perregaux remains a titan and pioneer before which others kneel in respect. The brand’s history is littered with so many achievements that it practically reads like the history of Swiss watchmaking itself. Naturally, its products are top of the line and frequently used as benchmarks of superior craft and design. Young, ambitious companies could definitely learn a thing or two from this old school giant.
Founded: 1791, 1852 (Girard & Cie)
Founder: Jean-François Bautte, Constant Girard
14. Glashütte Original
Hailing from a prestigious watchmaking town of the same name, German watch brand Glashütte Original effectively combines timeless technique with cutting edge innovation. The company stakes a claim on up to 10 proprietary movements, and inside each watch is a calibre that takes up to 300 hours to produce.
Founder: Ferdinand Adolph Lange
Hublot is one of the top watch brands for men, it has come such a great distance in so little time you’d be forgiven in assuming the name has been around for centuries. Following the release of its Big Bang Red Gold watch and subsequent ubiquity among world-class athletes, Hublot rose in the ranks to become one of the best watch brands for men. Its award-winning collections are symphonies of resilience, masculinity and prestige.
Founder: Carlo Crocco
Time is fluid and no watchmaker captures the essence of time better than HYT. The brand’s self-proclaimed “Hydro Mechanical Horologists” have crafted an indisputably innovative aesthetic by using a luminous fluid perimeter on the watch face to mark the passage of time. Whereas many Swiss luxury watch manufacturers look backwards, HYT forges straight ahead.
Founder: Lucien Vuillamoz (inventor)
17. IWC Schaffhausen
Founded in 1868 by an American watchmaker in Switzerland, IWC (aka International Watch Company) has yielded a strong following and heaps of acclaim over the years. To this day it operates under the motto of “good, solid craftsmanship from Schaffhausen” and remains the only major Swiss factory in eastern Switzerland, lending an extra air of distinction. Quality and technical prowess are IWC mainstays and its titanium dive watches and pilot’s watches are the stuff of legend. This is the epitome of classic horology.
Founder: Florentine Ariosto Jones
Jaeger-LeCoultre is almost like the MIT of watchmaking given how many movement innovations have come out of its labs. Since its beginnings in 1833, the Vallee de Joux-based luxury watch label has produced no less than a thousand movements. Among them are the world’s smallest calibre and the world’s flattest movement. The brand’s Reverso Tourbillon–which touts an iconic flip-over rectangle case–consistently retains its status as a pure statement of elegance and power.
Founder: Antoine LeCoultre
19. Maurice Lacroix
Maurice Lacroix landed in 1975 but reached the luxury watch stratosphere in the 90s. That’s when it released the Les Mécaniques line, now known as the Masterpiece Collection. That palpable leverage would eventually allow the Swiss watch brand to develop its own manufacturing unit. It’s that sense of balance between traditional Swiss craftsmanship and prime in-house manufacturing that maintains the unmistakable appeal. Some of the brand’s limited edition units are highly sought after by the industry’s foremost collectors.
Sure, you might picture the world’s fanciest writing utensils when you hear the name Montblanc, but the luxury brand is no slouch in the horology department. Furthermore, it turned heads in 2015 when introducing the e-strap, i.e. a mini electronic display that links to the wristband of your otherwise traditional timepiece. When it comes to the actual watches, just look for the white snowflake and you’ll find yourself in good hands.
Founded: 1997 (watches)
You might know Omega watches from the James Bond films, or maybe the Olympics, or maybe because your scuba diving friend won’t shut up about them. Whatever the source, you most definitely know this luxury brand. Such prominence didn’t come by chance. The luxury watchmaker produces beautiful and durable stunners that simply emanate with the three ps: precision, power and passion. Omega has sporty luxury down to an absolute science.
Founder: Louis Brandt
Headquarted in Florence, Panerai pairs refined Italian taste with prime Swiss manufacturing and then throws in some truly intelligent features. The brand’s diver’s watches come equipped with Radiomir, which glows underwater or in the dark to allow for maximum legibility. Currently owned by Richemont, Panerai continues to represent the apex of mid to high range horology. Driving home themes of sleek and sporty luxury is an ongoing partnership with Ferrari.
Founded: 1860 (Italy)
Founder: Giovanni Panerai
23. Patek Philippe & Co.
Say ask the question “what are the best watch brands?” to three people and at least one of them will reflexively issue the response: “Patek Philippe.” That’s because this expensive watch brand is at the tippy top of luxury watchmaking and with good reason. These guys are absolute geniuses. At this very moment, there’s a team of competing brands trying to reverse engineer Patek Philippe’s complicated mechanics (good luck). Those mechanics are almost two centuries in the making and backed by the utmost level of sophistication, expertise, opulence and innovation. Naturally, many of these models fetch the prettiest of pennies.
Founded: 1839 (Patek, Czapek & Cie.), 1845 (Patek & Cie.), 1851 (Patek, Philippe & Cie.)
Founder: Antoni Patek, Franciszek Czapek, Adrien Philippe
There’s only one reason you know how to pronounce the word “Piaget” and that’s because of this luxurious and expensive watch brand. It started as a manufacturer of movements in 1874 and later moved on to dropping its own collections. As one might expect, the background in manufacturing gave the brand a solid leg up, which it’s maintained ever since. Both its watches and jewellery commonly feature ultra-thin designs and go for supremely high prices.
Founder: Georges Edouard Piaget
25. Richard Mille
It takes some serious chops to enter the game in 1999 and dominate, yet that’s exactly what luxury watch brand Richard Mille did. Of course, one look at those stunning and unconventional designs and you’ll know why. Famous models include the Tourbillon RM 008, which hosts so many advanced features that enthusiasts are still wrapping their head around it. This is esteemed craftsmanship at its boldest, and also one of the most expensive watch brands ever.
Founder: Richard Mille, Dominique Guenat
26. Roger Dubuis
Roger Dubuis was a genius watchmaker who found his hook in 1995 by combining avant-garde design with complex Swiss mechanics. The world of Haute Horlogerie was never quite the same thereafter. Signature collections like Hommage don’t just bridge the past and future, they shatter the present in the process.
Founder: Roger Dubuis, Carlos Dias
Rolex is essentially the luxury watch brand, so much so that for a long time you might have thought it was the only luxury watch brand. One could even argue that Rolex keeps luxury watches in style through the power of name recognition alone. Throw in the slew of knock-offs and casual references and this popular brand transcends its own status to encapsulate the entire luxury arena. The fact that it makes exceptional timepieces practically feels like an afterthought. That said, Rolex makes exceptional timepieces!
Founded: 1905 (Wilsdorf and Davis in London, United Kingdom), 1915 (Rolex Watch Co. Ltd), 1920 (Montres Rolex S.A.)
Founder: Hans Wilsdorf, Alfred Davis
28. TAG Heuer
The TAG in TAG Heuer stands for “Techniques d’Avant Garde,” which might be more applicable to when the Swiss brand first started in 1860. Nowadays, TAG Heuer watches aren’t so much avant-garde as much as they are reliably innovative. Ultimately, TAG Heuer excels at crafting approachable, functional, wildly popular luxury watches that you fall in love with and basically never take off your wrist. Their perennial association with sporting events has only expanded desirability as opposed to diminishing it. This is a brand that basically everyone agrees on and without a doubt one of the best watch brands on the planet.
Founder: Edouard Heuer
For those who can’t yet afford a Rolex, consider a mid-range offering from its subsidiary brand Tudor. And while these watches might spare you some cash, they definitely don’t short you on elegant aesthetics or intelligent designs. Furthermore, that lack of stuffy expectation gives the brand a little more room to breathe. Put simply, Tudor covers a ton of ground and delivers a timepiece for virtually any style or occasion.
Founder: Hans Wilsdorf
30. Ulysse Nardin
An initial specialisation in marine chronometers has given luxury watch brand Ulysse Nardin a backbone upon which to build its legacy of top-shelf performance. In the 1800s it was supplying watches to over fifty navies around the globe and now it’s doing the same for wealthy collectors and tastemakers. Ulysse Nardin’s mechanics are beyond reproach, which helps explain the heaping amount of awards and patents in its possession. Meanwhile, a nautical theme persists to brilliant effect. Scope the new Marine Tourbillon to get a taste of the brand’s high standards, or something like the Jade “Lionfish” for some outside-the-box aesthetics.
Founder: Ulysse Nardin
THE BEST PLACES TO BUY WATCHES ONLINE
These are a few online watch sources that you can trust. Whether you’re looking for entry-level, luxury, or vintage watches, you’ll be able to find it and sleep easy knowing you made a solid deal.
One of the best places to buy a watch online is also one of the best places to buy anything online. Amazon has thousands of watches listed in their inventory, and shipping is generally very fast.
The benefit of buying a watch from Amazon is the incredible customer service. If you’re unhappy with your purchase, you can send it back to Amazon for a full refund in most cases.
On top of that, manufacturers will warranty watches purchased from certified dealers selling through Amazon’s marketplace.
If you’re looking to save a little money (or a lot, in some cases), Jomashop is a great first stop on your watch-shopping journey. Jomashop is the premier gray market dealer and sells watches at incredible prices.
The online store carries both pre-owned and new watches, and they’re often listed for less than half of the suggested retail price.
Since Jomashop isn’t an authorized dealer, they try to reduce the risk involved in buying an expensive timepiece on the gray market. They include a warranty for every watch they sell, covering the watch from 1 to 5 years, with some exceptions.
The best part of shopping at Jomashop is the company’s excellent reputation and buying power. That means you’ll get an excellent price on a 100% guaranteed authentic timepiece.
3. CROWN AND CALIBER
If you’re a budding enthusiast, there are few shops better suited for watch shopping. Crown and Caliber’s website is very easy to navigate, dividing their inventory into practical categories. You can see their entire inventory of racing watches, divers, or military watches with one click.
Inventory can then narrow down further by price, size, and even material. You can also shop by brand, choosing from industry favorites like A. Lange & Sohne, Omega, Rolex, JLC, and Zenith.
You can even search by reference number if you know what you’re looking for. Prices range (depending on inventory) from a few hundred dollars to more than $60,000.
Crown and Caliber also offers a lot of helpful resources like the Unwound Blog, how to videos, and information on watch sizing and the anatomy of a watch.
Some of the watches in their inventory are still under manufacturer warranty, but for those that aren’t, Crown and Caliber covers them against mechanical and workmanship defects for up to one year.
4. THEO AND HARRIS
For watch shoppers looking for the perfect vintage piece, checking out Theo and Harris is a solid first move. Their inventory constantly changes, but they carry some of the best vintage watches from companies like Omega, Tudor, Rolex, Zenith, and Panerai.
They provide as much information as possible about each piece, including the era and dimensions, as well as the condition. You can even enter into a payment plan with Theo and Harris if you’d like, making it an attractive option for newer collectors looking for their first vintage piece.
Each watch comes with documentation ensuring that you’re purchasing an authentic piece, and they’re also covered by a one year warranty. The warranty is against mechanical issues—any damage inflicted after the sale will be your responsibility to pay for.
Service is provided through Theo and Harris’ in-house watchmaker so you’ll know where your watch is at all times.
For the widest variety of watches available online, you can’t beat eBay. Watch collectors can get lost for hours at a time, perusing tons of rare and exotic pieces.
Bids tend to jump by a large margin in the last hours of the auction, however. But if you’re watching the right auction, you could see some tremendous savings on a treasured timepiece. It’s all about knowing what you’re looking for and what you’re looking at.
This also leads to some of the risks involved in watch shopping on eBay. Watches can be some of the most expensive items listed on eBay, and the industry does attract some shady business. Make sure that you check a seller’s ratings and reputation before you purchase.
A few unhappy customers is normal, but complaints about fakes or “Frankenwatches” (watches pieced together with spare parts) should be enough to steer you toward another listing.
Watchbox is a pre-owned watch dealer that specializes in luxury timepieces. Not only does Watchbox have several brick and mortar locations, but their online shop is also well-stocked for an excellent shopping experience.
They own their entire inventory as well, which allows them to give each piece the service it deserves, bring them back up to snuff. After purchase, Watchbox covers its watches for up to two years with its Global Warranty.
While they have an outstanding selection of Rolexes, you can also find watches from Patek, Panerai, Grand Seiko, as well as some entry-level timepieces.
7. LONG ISLAND WATCH
If you’re an enthusiast, you’ve undoubtedly seen some of the social content from Mark, the owner of Long Island Watch. Long Island Watch specializes in some of the less well-known brands such as Sea-Gull and Red Star but also carries the popular and faithful brands like Seiko and Citizen.
They sell new watches with boxes and papers, and they’re covered under manufacturer warranties. They ship worldwide and provide a 100% money-back guarantee on authenticity.
They even offer their own line of custom watches built on some popular platforms like the SKX and SRP. If you’re in the sub $3000 market, check out Long Island Watch’s online shop.
8. DELRAY WATCH
When it comes to knowledge and service, shopping at Delray Watch is the way to go. This Florida-based dealer has an online shop full of new and pre-owned luxury watches that most enthusiasts will drool over.
You’ll find a huge selection of watches from watch titans like Blancpain, Hublot, Longines, and Breitling.
One of the owners, Federico Iossa, hosts an incredibly informative YouTube channel called “Federico Talks Watches,” where he not only explains watches and trends but also how the watch industry works.
Delray’s service is also top-notch. They employ full-time watchmakers with experience working with Vacheron Constantin, Breguet, and other very high-end watch brands. If you buy a watch from Delray, you can be sure they’ll stand behind their product.
Hodinkee established itself as a hub of information for the watch collecting world before branching out into online sales. Now, it’s one of the most trusted online retailers for brands like G-SHOCK, Montblanc, Oris, and NOMOS Glashütte, among many others.
Manufacturer warranties cover all the new watches that sell through Hodinkee’s online shop. Hodinkee also offers free shipping and returns. Vintage watches sold through the online shop are in less supply, however, and they don’t offer in-house service.
10. BOB’S WATCHES
If it’s a specific Rolex you’re after, Bob’s Watches probably has it. Bob’s is an online luxury pre-owned watch retailer. The company offers a great selection of not just Rolexes, but also Tudor, Omega, and Breitling watches, among many others.
Prices range from timepieces of a few hundred dollars to tens of thousands, depending on their inventory. While Bob’s does have a physical location, the majority of their sales are through the company’s website.
Bob’s Watches takes customer service very seriously. If you buy a watch from the Bob’s Watches online shop, you can reach out to them with any concerns and sort things out.
One of the nice things about WatchMaxx is that they don’t pretend to be something they’re not. As a gray market retailer, they offer incredible prices on some very expensive wristwatches.
However, they acknowledge that they aren’t an authorized dealer for any of the pieces they sell. They do offer a 100% guarantee on authenticity, and they warranty their sales for up to two years.
The warranty covers issues like manufacturing defects, movement failures, and battery replacements. The downside is that you’ll void the warranty if you take your watch anywhere else for service within the two-year time frame.
WatchMaxx’s inventory does change often. However, they’re sure to carry brands like Tissot, Breitling, IWC, Citizen, Rolex, Hamilton, and Patek Philippe. They also carry fashion watches from brands like Gucci, Michael Kors, Burberry, should those be your taste.
12. THE TIME TELLER SHOP
The Time Teller Shop is a small online retailer specializing in rare and vintage watches in all price ranges. The inventory fluctuates constantly, but you can find some excellent deals on some very fun pieces.
The owner, Jory Goodman, runs “The Time Teller” YouTube channel, through which his personality, opinions, and passion for watches really shine.
All of the watches in The Time Teller Shop are “T3 Certified.” That means they’re hand-selected by Jory, and then inspected and serviced by a certified watchmaker. At that point, The Time Teller Shop T3 Certified warranty covers the timepiece for up to one year.
Between Jory’s very public social media presence and the T3 Certified Warranty, you’ll know that you made a solid deal with a reputable retailer.
For a truly worry-free luxury watch shopping experience, Chrono24’s Buyer Protection program has it all figured out. Chrono24 doesn’t directly sell, certify, or warranty any of the watches listed on the site, but they do protect buyers from getting taken advantage of.
When you find a watch you like from Chrono24, you can choose to buy it through the site’s payment processing system for a secure transaction.
If you choose to use Chrono24’s payment processing, your money is deposited into an escrow account. It remains in the account until you have the watch in your hands and approve of the transaction.
You can also finalize the deal with the private seller, though there is more risk involved. It’s also worth noting that you can find a watch from an authorized dealer on Chrono24, in which case it will come with a warranty.