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The sun is out, the birds are singing and it’s inspiring you to move your body outside rather than another day inside the gym. While the great outdoors are beckoning, sudden changes in forecast can not only dull your inspiration, but can wreak havoc on your body if you’re not prepared for the heat, rain, or even snow. Choose training clothes and layers to help avoid injury and reduce stress on your muscles by following adidas’ women’s activewear outdoor training checklist.  The right gear can inspire you to get out of your head and into your body and the elements during any season.

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Build your base

Stay fresh and dry by creating a base with stretchy, technical fabrics such as climachill™ a mesh-like fabric that pulls perspiration away from your skin. From your sports-bra to your socks, look for women’s workout clothes that offer ventilation and support.

Recommended Women’s Sportswear:

Start with a racer back bra made of sweat-wicking fabric. Continue your base with a fitted knit, cool tank or tee, paired with long or three-quarter tights to keep muscles warm while stretching. Opt for shorts under tights if warmer temperatures are expected.


Mid-Layer functionality

Choosing the right layers that adapt to the weather can mean the difference between a great workout and a set-back.  Look for women’s athletic wear like joggers that offer moisture-removing properties found in adidas’ climalite™ fabric for lightweight insulation that can be easily shed as your body warms up.

Recommended Women’s Sportswear:

Whether it’s a long-sleeve crew and vest, sweatshirt, or tracksuit, wear what feels good to keep you comfortable while you focus and push or explore and try something new. Look for lightweight performance materials that stretch with you as you run faster and jump higher than ever.


Outer shell protection against the elements

Cold, windy, rainy runs, and extra chilled early morning stretches mean technical outerwear for weather protection is essential.

Recommended Women’s Sportswear:

A lightweight technical jacket and women’s track pants that include a durable water-repellant (DWR) coating can help you stay comfortable as you get into nourishing your mind, body and spirit through moving your body outside. Opt for an easily packable jacket or windbreaker with thumbholes for extra warmth and comfort on-the-go.

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10 Biggest Sports Brands in the World

According to Forbes, Nike dominates the sports brand market with a value of $29.6B, accounting for 42% of the entire market capitalization. The second, third, and fourth largest companies similarly make up a combined 41% of the market. A total of four companies control more than 80% of the space.

Many of the biggest sports brands are house hold names but there are a few on the list that might surprise you. Based on a number of factors from revenue to recent acquisitions these are 10 the biggest sports brands in the world:

1. Nike

Turnover – $37 Billion


Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment and the biggest sports brands in the world by far!  It was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. As of 2012, it has employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.  The market capitalisation of Nike has grown to over 130 billion by February 2020.  Nike are also the biggest sponsor in sport globally

2. Adidas

Turnover – $25.9 Billion


Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. In 1949, following a breakdown in the relationship between the brothers, Dassler created Adidas, and Rudolf established Puma, which became Adidas’ business rival.  The sports brand now has a market capitalisation of $50+ billion.

The biggest sports league by revenue

3. Sky Sports

Turnover – $15 Billion


Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland and of the biggest sports brands in the entire world. It has played a major role in the increased commercialisation of British sport since 1991. To this very day, Sky Sports is the dominant brand in UK and Ireland, and in August 2017, Sky paid over £1.8 Billion extra to try beat off their rivals Google and Netflix to ensure they had exclusive rights with BT Sport to show the Premier League football.

Biggest individual athlete endorsement deals in sport


Turnover – $10 Billion


ESPN is a U.S.-based global cable and satellite sports television channel owned by ESPN Inc., a joint venture owned by The Walt Disney Company (80%) and Hearst Communications (20%). The company was founded in 1979 by Bill Rasmussen along with his brother Scott and Ed Egan. ESPN launched on September 7, 1979, beginning with the first telecast of what would become the channel’s flagship program, Sports Center. Today ESPN is available to over 100 million paid television households and making it one of the biggest brands in sports entertainment.

The biggest TV rights deals in sport

5. Under Armour

Turnover – $5.2 Billion


Under Armour, Inc. is an American company that manufactures footwear, sports and casual apparel. Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington, D.C. Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films. Under Armour is widely known for its partnership with NBA athlete Stephen Curry, who is considered to be the “face of their footwear line”.

The richest team owners in sport

6. Puma €4.64 billion

Puma is now the third largest sportswear manufacturer in the world.  The company has a very interesting heritage, In 1924, Rudolf and his brother Adolf Dassler had jointly formed a sportwear company but the relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma!   Both companies are currently based in Herzogenaurach, Germany.

Biggest individual athlete endorsement deals in sport

7. Asics

Turnover €3.06 billion

Japanese footwear and clothing manufacturer Asics are next on the list,  The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as “Healthy soul in a healthy body”  In 2018, Asics announced record revenue of roughly 3.07 billion euros.

8. UFC

Brand Value – $2.0 Billion / Sold for $4.2 billion in 2016


Based in the United States, the UFC produces events worldwide that showcase eleven weight divisions and abide by the Unified Rules of Mixed Martial Arts. The first event was held in 1993 at the McNichols Sports Arena in Denver, Colorado. In 2016, UFC’s parent company, Zuffa, was sold to William Morris Endeavor for $4.2 billion. UFC is forever growing in popularity and it set to become one of the biggest sports brands in the world in years to come.

The 10 best fighters in the history of the UFC

9. MLB Advanced Media

Est Turnover – $2 Billion


MLBAM is a limited partnership of the club owners of Major League Baseball based in New York City and is the Internet and interactive branch of the league. The company operates the official web site for the league and the thirty Major League Baseball club web sites via, which draws four million hits per day. The site offers news, standings, statistics, and schedules, and subscribers have access to live audio and video broadcasts of most games. The company has claimed the title of the “biggest media company you have never heard of”.

The biggest TV rights deals in sport

9. Reebok

Turnover $2 billion


Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas since it was acquired for $4.3 billion in 2005. Reebok is the official footwear and apparel sponsor for Ultimate Fighting Championship and also CrossFit and Spartan Race. What started out in 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father’s sweet shop in Bolton, England, and designed some of the earliest spiked running shoes. Little did he know that by 1981, Reebok would reach sales more than $1.5 million and nearly $2 billion by 2018.

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