popular american brands in japan

We have researched the top Popular American Brands In Japan. Hence, this article on popular american clothing brands in japan. Below, in this article, you will find hot japanese brands. Read on to discover them.

There’s no denying that the Japanese market is a highly lucrative one for international brands. With a population of more than 126 million people, the desire for overseas brands knows no bounds, making this Asian nation a highly profitable market. Success however isn’t a given, and products and marketing strategies need to be deployed with a thorough appreciation of the needs, wants and culture of Japanese customers. 

There are many notable examples of American brands who have successfully infiltrated the Japanese market – here are a few of the most well known, along with an overview of how they’ve used their digital marketing strategies to boost their bottom line overseas.

popular american clothing brands in japan

Popular American Brands In Japan

Toys ‘R’ Us

Although the US and European businesses entered into administration in 2018, the brand’s stores in Asia weren’t affected and the demand for toys from this American company shows no sign of slowing down.

By tailoring the offering to Japanese customers and fully understanding their market’s need for the best in customer service, along with the local appetite for the very latest toy releases and child tech, Toys ‘R’ Us in Japan is now able to dictate terms to manufacturers. Its curated offering gives it a very strong market position and ensures low levels of competition.

Can American Brands Save the American Brand Name? http://ow.ly/qhJ2r
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Dandelion Chocolate

A craft chocolate company which focuses on quality ingredients and artisan craftmanship, the San Francisco-based organisation has thrived in Japan. It is especially popular amongst the millions of trendsetting young Japanese adults thanks to its understanding of their particular wants when it comes to high end treats.

Focusing on craftsmanship (which is highly valued amongst the Japanese population_, Dandelion Chocolate has successfully positioned its products as fashionable, on-trend and highly visual. The chocolatier has also tapped into the younger generation’s love of social media, with a highly Instagram-able brand that focuses on luxury and an atmospheric visitor experience which consumers can’t help but share on their social media channels.


A popular yoga wear brand from the USA, Lululemon now boasts an incredible store in Tokyo with plans to open more premises in the future.

One reason for the brand’s popularity is a surge in interest in yoga amongst the young in recent years. Lululemon has capitalised on this with a very aspirational brand, fuelled by incredible online visuals which can be found all over its digital marketing channels.

A key component of this success is deploying locally focused digital campaigns to target Japanese customers rather than relying on an overall strategy to cover all international markets. This approach has ensured Lululemon has been able to capture the attention of Japanese consumers while also maintaining an authentic American

hot japanese brands


AliExpress is a massively popular Chinese online retail service owned by Alibaba Group. It was launched in 2010 and hasn’t stopped its journey to becoming the ‘biggest online marketplace of the world‘ ever-since. AliExpress stands toe-to-toe even with Amazon in terms of buyers worldwide. It offers wholesale goods at direct-to-consumer prices from Chinese sellers.


It also works as a great dropshipping model for a lot of e-commerce entrepreneurs. Along with a lot of good sides, AliExpress has some cons as well. The biggest problem is the shipping time of AliExpress orders, which is pretty long considering the goods come from China. Also, some orders can be very expensive after shipping charges and taxes.

So, it is a good thing to have some AliExpress alternatives whenever you don’t like its services. That’s why we are telling you about 21 best sites like AliExpress. Some of these websites offer cheaper prices and faster shipping on certain products. And, you can also use them to maintain a nice profit margin for your dropshipping business.


LightInTheBox is the perfect AliExpress alternative as it is also a Chinese e-Store. It sells hot and trending products across the globe. Their products range from phone and electronics to fashion, jewelry, shoes, bags, and many other items. You can find almost anything here at a very cheap price.

The delivery time of LightInTheBox is also similar to AliExpress as their warehouses are located only in China. But, you may get a faster shipping time due to having fewer orders to ship. You can pay for your orders with PayPal, Western Union, or your credit card.


Wish is a widely popular online marketplace where you can buy almost anything. From clothing to footwear, electronics, healthcare items, and many more things, you can get them all for an incredibly cheap price. They are also known to offer great deals and coupons to their new customers.

Their shipping time is also faster than AliExpress as their products come from sellers located in small countries. Wish also provides an advanced rating system that is very helpful for both the consumers as well as sellers. It helps promote good ones.


Overstock is a US-based online marketplace. It makes profit by selling wholesale products at a highly cheap price tag. A major portion of their stock is comprised of overstock from the major retailers or their seconds. You can find some really amusing deals here. The shipping time will also be lower as compared to the Chinese marketplaces. You can get your items within a week.

The product range of Overstock is incredible. You can find everything such as clothing, decor, kitchen appliances, and many more items. You can even find furniture and other big home items. So, you can use to fill your house with great stuff at a reduced price.


DealeXtreme, more popularly known as DX, is an amazing online marketplace. The website works in a very similar manner as ‘Wish’ and sells cheap products coming directly from sellers. It has partnered with many small businesses and sells its products to a wide base of audience.


The shipping time is a problem with DX also because their warehouses are located in China. Apart from this, you can get some really worthy deals on DX. You should always keep an eye on their clearance sales for the best prices.


Gearbest is the perfect AliExpress alternative if you are looking to shop for the latest gadgets or electronic devices. It works with over 5000 Chinese brands and top suppliers to deliver the best products. It has products from top Chinese companies such as Xiaomi, Huawei, Lenovo, and many others. But, it isn’t just an electronic store.

You can also find a massive range of other products as well. The prices available on GearBest are reduced, and you can even reduce them with the available coupons. They also have warehouses in multiple countries. So, you can get faster shipping from the local warehouse.


BangGood is another Chinese e-commerce platform that provides worldwide shipping of cheap goods. You can find almost anything on this website, from clothing to electronics, and even home items. The prices available are marked down from their original prices. You can also get amazing deals during special clearance sales.

BangGood provides a free $20 coupon to every new user. The shipping time for BangGood orders is faster than AliExpress for certain products. However, the regular shipping time is similar.


ChinaBrands is a widely popular Chinese e-Store where you can buy products at wholesale prices. You can find almost anything on this website at a highly affordable price. Their shipping prices are also low but you will get a long shipping time. It is the perfect website for buyers who want the lowest prices but can wait for their orders for at least a month.

Most of the ChinaBrands sellers run their factories from China, and their warehouses are located there only. This is the reason for the considerably long shipping time.


Bonanza is a unique American online marketplace where you can find a great range of products. They have over 20 million items from more than 50,000 sellers. It is a growing e-commerce store where even you can sell your items. It is a preferred platform by more than 20,000 entrepreneurial sellers. You can find some really amazing handcrafted items and collectibles here.

For people looking to shop regular items, this store may disappoint you a little. The prices of some items may be a little higher than some Chinese stores. But, the quality provided will be worth it.


Here are 21 AliExpress Alternatives that you can use to shop online.

  1. LightInTheBox
  2. Wish
  3. Overstock
  4. DealXtreme (DX)
  5. GearBest
  6. BangGood
  7. ChinaBrands
  8. Bonanza
  9. DHGate
  10. TinyDeal
  11. Target
  12. MiniInTheBox
  13. GeekBuying
  14. Jet
  15. TomTop
  16. Target
  17. MadeInChina
  18. American Greenwood
  19. Walmart
  20. eBay
  21. Amazon


AliExpress is amazing but it is always good to have options when you are shopping. So, these are the 21 best sites like AliExpress. If you ever feel like you should look somewhere else, these are some stores that you should visit. You can also use these for your dropshipping business if you are an aspiring entrepreneur. Make sure you have a solid plan before beginning.

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