Looking for the best lamps and lights to sell in 2020? In this section, we do a deep dive into the best Selling light price and lighting niches that’ll skyrocket over the coming year. From planetarium lights to novelty lamps, you’ll find a whole spectrum of lamps and lights you can sell on your store.
10 Best Lamps and Lights to Sell in 2020
Selling light price
1. Planetarium Light
When you live in the city, there are many starry nights you’ll miss. City lights prevent even people in the highest buildings from seeing the stars. So if you can’t find them outside, it’s time to find them inside. Fortunately, you can help your customers create an at-home planetarium with this romantic star projector. It’s generated hundreds of orders in the past few months helping people all over the world transform their rooms while brightening up the sky.
There are a few key audiences you can target with this planetarium light or star projector. First, you can target people in relationships as this can work as a mood setter for a romantic evening in. Second, you can target people who are interested in astronomy, space, stars, and relevant key terms like that. Third, you can target people who are fans of space-related pages such as NASA or SpaceX. Next, you can also use Google and run ads targeting keywords like “home planetarium” or “planetarium projector.” You can also run Google Shopping ads so people see the product you’re selling.
2. Photo Twinkle Lights
A quick Google Trends search shows that both twinkle and fairy lights are moving on up in searches. So, not surprisingly, wall lights like this photo twinkle light will rise in popularity too.
A big indicator that a product is a winning product is the number of suppliers who sell it. On Oberlo, we have countless suppliers selling various styles of twinkle and fairy lights that you can sell on your store.
Good news: the keyword “fairy lights” gets 165,000 monthly searches according to Keywords Everywhere, which shows the viability of a niche around these types of products.
You can devote an entire product category to having various styles of twinkle and fairy lights to promote your wall lights on your store. Want to get this product on your customers’ walls? Then, try taking your own custom photos.
If you aren’t a savvy photographer, reach out to an influencer to take custom photos for you. Then, add your custom photos to platforms like Pinterest, Instagram, and Facebook.
Women planning their wedding or interested in home decor may be interested in purchasing these products so keep them in mind when setting targeting options. But don’t be afraid to explore other demographics as well.
3. Photo Lamp
Your customers are often looking for the perfect gift for someone: wedding gifts, anniversary gifts, and birthday gifts. Fortunately, there’s actually a lighting product that would make the perfect gift for someone’s special day.
This photo lamp allows you to place a photo inside a moon lamp. When it’s lit, you can see a photo of the person. Customers are also able to place customized text on the lamp as well to personalize the gift. Personalized products tend to perform insanely well and this product capitalizes on that trend quite nicely. It’s had hundreds of orders in the past few months.
Promoting your photo lamp can be done in multiple ways. You can target business owners looking for a lamp to post their logo or marketing copy on. A simple idea you can mention to persuade them is to post a picture of their first year in business to always remember how they started.
Another marketing option is to focus on relationships. You can target couples based on their anniversary date, upcoming wedding, or birthday. Another option is to promote this photo lamp on special occasions such as Mother’s Day or Father’s Day. Keep in mind that different countries have different dates for Mother’s Day so you want to target certain countries on their exact dates rather than targeting every country on the American holiday.
4. Night Light Projector
Are most of your customers young parents? If so, you might want to help them ease their children’s fear of the dark by promoting this night light wave projector.
It adds a dark blue wave design on the ceiling to subtly brighten up the room. It’s also great for bathrooms for late-night bathroom runs. Projector lights made up huge sales volumes in 2019 and are expecting continued growth in the upcoming year.
In the past 12 months, searches for projector lights have been climbing, especially towards the end of each year. You can recommend this product to customers as a way to better see in the dark.
Since this product is battery operated, you can easily place it in rooms without needing any outlets. You can showcase this product’s benefits for being able to better see in the dark.
For example, if promoted as a bathroom light, it can help you see in the dark without a harsh yellow light waking up anyone else in the home. The dark blue light is also less harsh than the conventional yellow one. This can also be marketed as a children’s night light for children who tend to get scared of the dark.
5. Camping Headlamp
Those catering to outdoor enthusiasts will love promoting this camping light. Walking in the dark woods looking for an outhouse at three in the morning can be a dreaded experience.
Especially if there are wild animals like snakes or bears that walk along the same paths. This product can help ensure your customers’ safety while they trek through the deep woods.
Interestingly enough, search volume for “headlamp” tends to hold steady each year proving that this is a steady product you can sell. Peak season tends to climb during the darker winter months.
There are actually various niches you can promote this headlamp to. For starters, you can promote it to outdoor enthusiasts such as campers and hunters. Second, you can also promote it to fitness enthusiasts such as cyclists and runners for those darker, winter days where visibility is a matter of life or death.
This can also come in handy for outdoor workers who work later in the evening and require headgear to be able to complete work tasks in the dark. You can use Facebook’s targeting options to target people based on their job title or interests to inch closer to finding your ideal customer.
6. Wall Lights and Sconces
Wall lights like these sconces will start becoming more popular in the coming year. People are looking for more accent lighting, according to Google Trends.
Lining up hallways with sconces is a perfect way to add some subtle lighting to a home and shoppers are aware of this. These sconces come in five different colors: black, gray, green, pink, and white better allowing you to find a customer who is looking for a specific color.
Search volume for “wall lights” is at about 110,000 monthly searches showing that this type of lighting is quite popular. And this specific product has a 4.9 out of 5 star rating, showing that it’s a product customers are happy with.
So with these wall sconces, you can promote them on popular home decor blogs. You can reach out to blogs in the niche and ask them to include a link to your product in one of their lighting products round-up articles to get more eyeballs on your wall sconces.
If people click on the link to your website after seeing the photo, they’re much more likely to buy it than if they stumbled onto your website searching for something else. You can then run a retargeting ad for this product so that you can win back shoppers who didn’t buy it on their first visit.
7. Pendant lamp
Pendant lamps are a popular lamp type that people hang from the ceiling. They’re often used in kitchens, dining rooms, or studies to add some light to a room. This popular pendant lamp comes in various styles so you can offer your customers a greater selection. You can also allow them to mix and match different lamps in the same style so that they can create a unique decor statement with their lights.
According to Google Trends, search volume for “pendant lights” is steadily growing meaning it’s a reliable niche to get into. You don’t necessarily need to start a pendant light store but you might want to invest in more pendant lights in your lighting store. It’s expected to continue to grow throughout 2020.
To promote this pendant lamp, you’ll likely want to target homeowners or newlyweds as they may be in the market to buy a pendant lamp. But your best bet likely won’t be an impulse buy on Facebook, it’ll likely be a search-based play on Google. You can create lighting content on your lighting store’s blog to drive traffic to your website. Another option is to run paid Google ads targeting specific keywords like “pendant lamp” or “pendant lights” which both have thousands of monthly searches.
8. Selfie Night Light
But first, let me take a selfie. With Instagram’s popularity going strong, it’s safe to say that the selfie isn’t going anywhere. Fortunately, now you can help customers get their best shot no matter where they are or what time of day it is.
This Selfie Night Light Ring allows customers to take their selfies in dark clubs, in the darkest hours of the night, or in rooms with bad lighting. This one in particular has had over 33,000 sales in the past six months. Huge!
This night light also comes in three colors: white, black and pink, thus allowing you to recommend different colors for people with different phone colors or color preferences.
This light ring is compatible with various phones such as iPhones, Samsung, Sony, Motorola and more. Want to get your night light on more phones?
Fortunately, there’s a pretty simple way to do that. When it comes to targeting on Facebook, you can target people based on the device they use. So if the night light is compatible with a specific iPhone model, you can target people with that iPhone under behavior (meaning they own it) and interests.
You can also zero in on your marketing such as by gender or other interests to find the type of customer who is most likely to buy your product. You can also reach out to influencers who have taken great photos who can plug this product on Instagram or YouTube by educating people on simple tricks to take better photos. This product can be included as one of the ways to take better photos because lighting is essential for great photography.
9. Rocket Lamp
With an expedition to Mars getting ready for takeoff in the coming years, interest in astronomy is growing like crazy. And to be honest, products like this rocket lamp have never been hotter. The smoke from the rocket lights up to create light in a dark room. This unique lamp has seen hundreds of orders in the past few months.
To promote this lamp, you can target a few audiences such as people who work in astronomy, astrophysics, and space agencies. You can also target parents of young children as this might be a great lamp for inspiring young kids to take an interest in space. Another audience you can target are fans of SpaceX or NASA as people who like those pages likely also have an interest in astronomy.
By focusing on Facebook or Instagram, you can target these audiences more easily. You can also pin pictures of your rocket lamp on Pinterest going after keywords such as “kids room decor.” Or worst case scenario, you can always ask Elon Musk to buy your rocket lamp (just kidding).
10. Novelty Lights
In 2019, we saw the rise of novelty lights. In 2020, that trend will continue to rise. Google Trends shows that from September to November each year there’s an upward trend in “novelty lights” searches.
When you create a product category for novelty lights on your store, you’ll find that there’s a great selection of products to choose from. However, various products have also proven to be quite popular.
Want to sell these novelty lamps to the masses? Since search volume for “novelty lights” and “shark light” tends to be low, you’ll likely want to focus on an impulse-buy strategy. You can focus on Facebook and Instagram. For instance, you might choose to target people based on holidays or milestones.
For example, an ad for the love lamp above might target couples celebrating an anniversary, couples that are newly engaged or holidays such as Valentine’s Day, whereas ads for the shark lamp might target people who are interested in sharks. Remember, no two novelty lights are the same so be sure to target people based on the specific product you’re selling rather than creating a general ad for the entire product category.
THE COMPLETE GUIDE TO BUYING LIGHTING
Lighting can often be overlooked when it comes to re-decorating, because it is often thought of as a utilitarian rather than a key factor in the overall décor of your room. But, when chosen correctly, your lighting can become a true focal point and is guaranteed to take your home design to the next level!
We have put together the ultimate light buying guide to help you to choose the correct lighting for each room in your home, with the perfect balance of style and substance. Because choosing the correct lighting is not as simple as you may initially think…
CONSIDER THE SIZE OF THE ROOM
The first step to choosing the correct lights for your home is to work out how much light you need in a room to keep it well lit.
In 2010, the way we measure bulb brightness changed. Bulb brightness used to be referenced in wattage (W), but now it is referenced in lumen (LM).
Each room in your home will require a different number of lumens in order to be lit adequately. To work this out, you can check an illumination chart which will show you the ideal number of footcandles or lux you will need for a certain task.
A footcandle = the amount of light on a surface created by one candela that is a foot away from the surface.
A lux = the amount of light on a surface created by one candela that is a metre away from the surface.
One candela = the light from one standard candle.
If you are using feet, look at the number of footcandles. One footcandle is equal to 1 lumen per square foot. Multiply the number of footcandles by the square foot in the room and this will tell you how many lumens are required.
If you are using metres, look at the number of lux. One lux is equal to 1 lumen per square metre. Multiply the number of lux by the square metres in the room and this will tell you how many lumens are required.
Find our illumination chart below:
And if you’d like to see how the kelvins will affect your room, you can use this useful tool from 1000bulbs.com, which shows how the colour temperature will transform the lighting in this kitchen space.
UNDERSTAND THE THREE USES OF LIGHTING
Now that you know how many lumens are requires in each room, the next step is to understand the three main uses of lighting. Don’t make the common mistake of thinking that one type of lighting will suffice for an entire room. Lighting works much better when used in layers. So, it’s important that you put together a lighting plan for each room, and a successful lighting plan should include three uses of lighting: ambient, task and accent.
Ambient lighting is the main light source in the room and will usually be your starting point. This lighting will determine the overall mood within the room, for example a living room will have a warmer and more relaxing tone than that of a workspace. Ambient lighting tends to come from recessed lighting or wall light fixtures within the room.
Task lighting is focused light that is used when tasks will be carried out in the room. A good example of this is a desk lamp, which will often be adjustable in order to illuminate areas that you need the most to help you carry out tasks.
Another example is vanity lighting above a mirror and under-cabinet lighting in a kitchen.
Accent lighting is the most decorative type of lighting in the room, its used to highlight focal features such as wall art, bookshelves and fireplaces. Accent lighting could also be a focal point itself if you go for a statement piece. For example, our Wofi Indigo Ceiling Light Often floodlights, track lights, picture lights and wall-mounted fixings are used.
KNOW THE DIFFERENT TYPES OF LIGHTS AVAILABLE
Getting creative with your lighting will mean mixing different types of lights together, so its important that you know the different options available on the market.
Almost every room will have ceiling lights because they usually provide the ambient lighting within the room. The two main types of ceiling lights are pendent and flush lighting. Pendant lights hang down from the ceiling usually by a cord or chain whereas flush lights have little or no gap between the light fitting and the ceiling. There’s a vast array available on the market from strikingly stylish to the functional, and here at Lighting Style, we like to mix the two together!
Floor lamps are often pigeonholed to the ambient light category and also in the task lighting category, this is because they are perfect for adding extra illumination in rooms that need it but they can also be the perfect adjustable overhead lamp to add focused light in required areas. They are also ideal for adding smaller amounts of light in a room when needed, for example in the living room on an evening when you don’t want the main lights on, but you do want a small amount of light.
Table lamps are extremely versatile as they can be placed anywhere and usually create the task lighting within your room. They’re often adaptable to allow for versatile use, for example dimmable for a bedside table or adjustable for desk work. You could go for an extravagant design and use it as part of the room décor too, the options are endless!
Wall lighting does it all. They can create gorgeous accent and highlight focal
points within the room beautifully. They can help illuminate hallways and larger
rooms and add to the ambience within the room. They’re ideal outside lighting, or
when placed strategically they’re great task lights for focused reading.
Spotlights enhance visibility where you need it, they’re ideal task lighting. They are either made of several spotlights along a metal bar or a singular bright light that sits close to the ceiling. They can usually be adjusted to point in the correct direction for your needs.
GET THE RIGHT BULBS
Now that you know the different types of lights available, it’s time to choose the right bulbs! Many of our lights come with LED’s already installed, but some you will need to get the bulbs additionally if stated in the product description.
There are three main types of blubs; LED’s, CFL and Halogen. Incandescent bulbs are now being phased out.
LED’s: LED bulbs are a great eco-efficient option. They typically use 90% less energy than an incandescent bulb. They last the longest, they’re cheap to run and produce very little heat. Here at Lighting-Style we only stock LED’s (we think they’re fab!). Plus they are extremely versatile, meaning that during the manufacturing process they can be integrated straight into the frame of a light to create stunning strips of light, as seen in the image below:
CFL: Short for compact fluorescent lamp, CFL’s are the most common type of energy-saving bulb. They typically use 60-80% less energy than an incandescent bulb. They are a cheaper alternative to LED’s but they do take a while to reach their optimum brightness which can be frustrating when you need the light to complete a task.
Halogen: The cheapest of the three, halogen bulbs are dimmable but typically have a shorter lifespan. They use 20-30% less energy than an incandescent bulb.
At Lighting Style, we only offer LED’s. You can see our range below:
Choose the bulbs that best suits your lamp or light shade. Our decorative light bulbs are another great way of making a statement in your home, we have various lights where the bulb will still be visible, for example our Wofi Richael Pendant Light, so pairing with a statement bulb will make the light all the more stunning.
Shop our full range of bulbs here.
The cap, which is the base of the bulb, holds the bulb firmly in place while providing an electrical connection between the light and the bulb. In the above images you can see the cap type referenced under each image (E27, E14, G9, GU10 etc…). You will need to know the cap type of your light or lamp before purchasing a bulb for it.This can be found in all of our product descriptions, most typically an E27 or E14 bulb will be suitable, just be sure to check!
The kelvin scale
The next step is to understand the kelvin scale. The kelvin scale is used to describe the warmth or coolness of the light. The colour spectrum ranges from the yellow-based colour to the blue-based colour. As an example, people often prefer the yellow-based colours in a living room, and the blue-based colour in a utility, but there’s no right or wrong it’s ultimately down to your personal preference.
See our kelvin scale below.
Many of our LED lights can be temperature adjusted to suit your desired kelvins throughout the day. However, most of our LED lights are set at a default of 3000K, which gives a nice cosy feel to the room.
Once again just be sure to check the product description to see what the temperature is set to and also if it can be adjusted.
HOW TO LIGHT EACH ROOM IN YOUR HOME
While the layout of the room is down to your individual taste, there are some tips that we can give you that will work well for each room in your home.
Firstly, you need to decide on what mood you would like to create in each room and what type of lights will complement your personal style and the current design in your home.
This is arguably the most important area to ensure a grand entrance and a good first impression is created. Start with a dramatic statement light such as a chandelier overhead light, and then complement this with a floor lamp.
Kitchens are very busy spaces, where food preparation will take place. This means it must be illuminated well, especially in areas where you will be carrying out food preparation. Check out our blog post on kitchen lighting ideas for more inspiration!
You should start with general ambient lighting, we would suggest a pendant light or track lighting if you have a feature in the room, such as a kitchen island or breakfast bar, but if not recessed lighting will work well too.
You will also require task-orientated lighting where food preparation will take place, this can be provided by the addition of an under-cabinet lighting system. This will ensure that the kitchen is illuminated well enough in the areas that really need it, avoiding shadows being cast over knives and other potentially dangerous tools.
Dining Room Lighting
A common mistake with the dining room is hanging a chandelier over the table and thinking that is enough light for the whole room. It’s important to remember to create layers. A statement light over the dining room table is a great start, a chandelier or a pendant light will look stunning. Check out our blog post on dining room lighting ideas for more inspiration!
You then need to balance this, a great way to achieve this is to have recessed or track lighting, this will create the layers and avoid the room looking flat.
Living Room Lighting
The most multi-functional room in the home, the living room is an all-purpose area where you will watch TV, read books, chat with friends and family or do homework. This means the lighting in this room needs more diversity, to reflect the diverse tasks that are carried out in the room.
For general ambience, a pendant light or flush ceiling light overhead will create a good amount of light for the room. Then add floor and table lamps or sconces situated in task areas to provide more direct light, for example, if you have an armchair you like to read in or an area on the sofa where you tend to carry out tasks.
Vanity lighting is perfect for the bathroom, if you have a mirror in the bathroom then they are perfectly situated at the top of this. Not only will this add to the décor of the room, but it also adds the perfect amount of lighting in front of the mirror to help you when you’re getting ready in the morning.
For the general ambient lighting in the room, wall scones and recessed lighting will work a treat, and it’s always a good idea to get dimmable lights in the bathroom so that you can dim them when you would like to relax in the bathtub.
The perfect place to unwind and revive yourself, it’s important to have soft ambient lighting in the bedroom. A decorative semi-flush ceiling light that can be dimmed will give the perfect ornamental feature while providing you with soft ambient lighting. Complement this with accent lighting on the walls to give an extra luxurious feel. Many people also like to read in bed, so either an adjustable table lamp to go on your bedside table or a wall-mounted reading lamp is essential.
Home Office Lighting
You’ll need this area to focus on work, so this room needs function-orientated lighting. For the general ambience, recessed lighting or a flush overhead light will provide the main illumination for the room. Then you’ll need a desk lamp that can be adjusted in your main work area, and perhaps a floor lamp in dark corners or situated over the top of seating areas within the room.
Are you ready to take your lighting to the next level?
Lighting can have a massive impact on your home décor, and when done correctly it will provide the perfect atmosphere for each room in your home. So, if you’re ready to take your lighting to the next level then you’re in the right place!