top 10 ecommerce companies in the world

We’ve seen how e-commerce has evolved in this 21st century. Amazon started was started in Jeff Bezo’s warehouse in 1994. Now, when it comes to 2020, Jeff Bezos is the richest man in the world worth $113 Billion and amazon has around 750,000 employees all over the world.  So who all are the other biggest eCommerce players in the world? Let us have a look at the top 10 eCommerce websites in the world. This data is based on visitors metric we get from similarweb, Alexa, etc, which gives you the approximate data of traffic to a website. We present to you the Top 10 Ecommerce Companies In The World below

top 10 ecommerce companies in the world

1. Amazon

Simlilarweb Global Rank:  12

Traffic: 2.5 Billion/month

Amazon was started in 1994 as an online store for books. But very sooner, they expanded to all other trendy products like DVDs, electronics, etc. The rest is history.

Amazon now has more than 750,000 employees. When it comes to traffic, they do have more 2.5 Billion unique visits per month. This is just the traffic of, If we take the traffic of Amazon UK, Amazon Japan, Amazon India, etc the overall traffic to amazon will be multiple times of 2.5 Billion. The growth of amazon was really fast and they have acquired a lot of companies.

2. Ebay

Similar Web Global Rank: 29

Traffic: 850 Million/month

eBay is an American e-commerce company found in late 1995. EBay is one of the oldest eCommerce websites and does have operations all over the world. Ebay was the first one to introduce the market place concept to e-commerce shopping cart websites.

3. Rakuten

Similar Web Global Rank: 37

Traffic: 550 Million/month

Rakuten is the most popular e-commerce website in Japan. Rakuten was founded in 1997. The total number of employees comes around 18,364. Rakuten has made  $365.6 million in profit first quarter of 2020 alone.

4. Walmart

Similarweb Global Rank: 53

Traffic: Around 450 Million/month


Walmart is an American owned company and the biggest retailer in the world. It does have different outlets all over the world. People can buy these products online from

5. AliExpress

Similarweb Global Rank: 54

Traffic: Around 450 Million/month

AliExpress is the online retail service of Alibaba group. AliExpress operates from China, connecting Chinese suppliers all over the world. Jack Ma is the man behind the Alibaba group and is now worth 42 Billion in 2020.

6. Taobao

Similarweb Global Rank: 61

Traffic: Around 450 Million/month


Taobao is the biggest market place in China. It does have more than 800 million products listed and 500 million users. It is the world’s largest e-commerce website next to amazon.


Similarweb Global Rank: 61

Traffic: Around 450 Million/month

Etsy is another popular e-commerce website that sells craft and handmade items online.  It is basically a marketplace where you can start a store and sell handmade items.

8. Allegro

Similarweb Global Rank: 95

Traffic: Around 214 Million/month

Allegro is a polish e-commerce website found in 1999 that sells different kinds of products online. Allegro is said to have more than 16 million users and sells 70 million items a month.

9. Tmall

Similarweb Global Rank: 95

Traffic: Around 151 Million/month

Tmall is the most popular online retail store in China. It was started in 2008 by the same Taobao group, now operated by the Alibaba Group. It does have more than 200  million registered buyers. According to Alexa, its the 8th most popular website in china.

10. Target

Similarweb Global Rank: 128

Traffic: Around 214 Million/month

Target is a popular e-commerce company running mainly in the United States selling electronics, groceries, and clothing. Target was founded in 1902 and evolved as an e-commerce business later.

Conclusion and important observations

We’ve updated this list to include all the major e-commerce players of 2020. These are the major observations about the change in rankings of these market places.

  • These eCommerce sites improved their traffic – Almost all sites on the list have improved traffic, which means people started more purchasing. Great news! Ecommerce is growing!
  • Other language sites gained more popularity – We can see that other language e-commerce websites like Taobao, Tmall(Chinese), Allegro(Polish), Rakuten(Japanese) were able to get their spot in this top 10 list. This shows the global popularity of ecommerce.
  • Increase in mobile traffic– Mobile traffic to all these sites improved a lot, which means people prefer buying through mobiles. So no second thoughts, make your eCommerce website mobile friendly

This list of the world’s top 10 e-commerce sites has been prepared via the data collected from Alexa and Similarweb.

Internet shopping: how to buy online

From concert tickets to washing machines, groceries to holidays, there’s bound to be a website that sells just what you want. If there’s a particular brand or store you like, you can go straight to their website or you can visit a shopping website such as eBay or Amazon, which carry broad ranges of new and second-hand items. If you’re a bargain hunter, you can use a price comparison site such as, which lists the websites that sell your product according to price

In this guide, we’re going to show you how to find a product online and make a transaction.

You’ll need:

  • a computer with an internet connection
  • a credit or debit card.

Follow these step-by-step instructions to learn how to buy online

Step 1: Search for a product using Google shopping

Type the name of the item you want to buy into the search box of a search engine such as Google – for example, ‘Roberts radio’ – and click Search or press enter on your keyboard.

You will see a range of websites, from actual department stores such as John Lewis to large websites simply devoted to shopping, such as Amazon. You can also use the Shopping option on Google itself. Clicking on this will give you items available based on product reviews and price. You can also ask only for results available in shops near to you by clicking on ‘Available nearby’.

image of google shopping

Step 2: Find an item you like using Google shopping

If you click on one of the suggested items you will see product details as well as details of the sellers available. Do bear in mind that these are sponsored by the merchants and there may be other sellers available in your area or online.

Step 3: Search via Google

If you’ve searched for a particular brand, you may also see the brand’s own website. Choose one of these websites and click on the link.

Step 4: Searching for and buying a product from a website

A new page will open, taking you to the website. You can now narrow down your search by typing in more specific details such as a model name (for example “revival”) in the search box, which is usually at the top right of the screen.

picture of roberts radio website

Then click on the magnifying glass in the top right hand corner. Some websites will have Go or Search next to the search box. Alternatively, you can click into a specific category (such as “Retro radios”) and browse until you find a product you like. Most websites will have a global navigation where you can explore the rest of the website this is normall located at the top of the web-page with drop down menus. 

We have clicked into “Retro radios” and a selection of matching products is now shown. Click on any of them to see more details. We have selected the Revival Mini.

Step 5: Adding a product to your basket

Many websites let you have a closer look at the product by hovering your mouse over the image. There are two boxes next to the image one to choose the quantity that you want to buy and one to choose the colour that you want.

buying a a radio form Roberts

Once you have chosen the amount and colour click on ADD TO BASKET. Doing this will save the details of this item until you’re ready to buy it, just as if you’ve popped something you want to buy into a real shopping basket. 

Step 6: Continue shopping or buy your product

You now have two choices either to Continue Shopping if you wanted to buy other items from this website or to click on Go To Cart and pay for the item you have chosen. 

continue shopping or go to cart buttons

Step 7: Checkout and pay

To pay for your item click on the Checkout button.

Some websites ask that you create an account; some give you a choice whether you want an account and some allow you to buy items without creating an account. If you intend using a site that gives you a choice on a regular basis then signing up for an account will make paying for items much quicker as your basic information is stored

Step 8: Create an account before you buy

On this website you have to create an account in order to buy your item. Click Create An Account.

Most websites will let you checkout as a guest.You can choose to create an account at a later time. 

create an account

Step 9: Finalise checking out

You will need to complete all the boxes marked with an asterisk such as your email, name and address. If the item you are buying is a gift then complete the box with the address of the person you are sending it to. Please note however that some websites will only send items to the same address as that of the bill payer so this might not be possible.

image of the checkout process

If the item is coming to you make sure there is a tick in this box to save having to enter information twice.

Don’t forget to tick this box too and then click on Continue To Next Step.

Next you will be given an opportunity to Review Your Purchase. This is your chance to make sure that you have ordered the item you want and the right quantity as well as given the correct name and address that the item is to go to.

If all is OK click on Continue To Next Step.

Finally, enter your credit or debit card details and any other information required. Click Confirm Card Details if you’re happy to make the payment.

At this point, you may be asked for another password if you’ve signed up for 3-D Secure, an added layer of security for online credit and debit card transactions. This includes Visa’s ‘Verified by Visa’ and MasterCard’s ‘SecureCode’. Once you’ve given the right password, your order will go through.

You should receive an email confirming that your order has been received. Retailers often send a second email once an item has been posted.

Leave a Comment