top 10 indian ecommerce companies

In this article, you will find a list of top 10 Indian eCommerce companies, websites, and apps according to Alexa traffic ranking to shop for quality products online in 2020.

The eCommerce industry is growing day by day in India. Because of the number of online shoppers, most of the companies and business owners are playing to enter in this sector in the modern era to increase their sales and revenue.

The Indian internet and e-commerce landscape already counts hundreds of millions of users but it is still far from being mature. With a staggering 560 million internet users, Indian internet users are still only 50% of the total population of 1.37 Billion. Even though India is still a low-income country, Indians are rapidly getting used to e-commerce and its convenience, and they primarily use mobile devices to access the internet and shop online for a growing array of goods and services.

Since the Indian market is still technologically developing, there is much room for growth. However, competition is already very fierce, as many local and foreign players are fighting to grab a hold of this fast developing market. Thanks to its historic success in the United States and other developed countries, Amazon has been able to take the lead in India too, but local players, especially Flipkart which was acquired by Walmart in 2018, still have managed to become solid competitors in this promising market.

To demonstrate what the e-commerce sector in India looks like, we’ve compiled the top 10 performing e-commerce companies using data from SimilarWeb. 

top 10 indian ecommerce companies

1. Amazon India

Estimated number of monthly visitors: 322.54 million

American e-commerce giant, Amazon, is said to have an audience reach of 89 percent in India, according to Statista. Since launching in India in 2010, the site now generates an estimated 322.54 million monthly visitors, making it the highest performing site in the country, by a long shot.

True to the overall statistics that the primary e-commerce category in India is electronics, the audience interests in Amazon lean toward this category. However, they also provide a range of other products in categories including Echo and Alexa, Amazon Prime digital media, men’s fashion, women’s fashion, home, grocery, sports, automotive, and more.

2. Flipkart

Estimated number of monthly visitors: 242.62 million

While it may be 100 million monthly visitors behind Amazon, Flipkart is an Indian e-commerce success story, putting up fierce competition against the international heavyweights. Founded in 2007 in India, Flipkart is a purely online variety store that, in 2018, sold 77 percent of itself to Walmart for USD$ 16 billion. 

Following the same trends as Amazon, Flipkart is most popular amongst its customers for goods in the electronics category. However, it also stocks a wide variety of products, including TVs and appliances, fashion, furniture, sports, books, and more. 

3. Alibaba

Estimated number of monthly visitors: 175.95 million globally (4.19 percent in India)

Alibaba is an internationally recognized major player in the e-commerce market, founded in China in 1999. Owned by Alibaba Group Holding, a massive multinational conglomerate holding company that specializes in all things online from e-commerce to online retail, Internet, and technology, Alibaba is a force in the international e-commerce space.

Beat out significantly by its Indian competitor, Flipkart, Alibaba has a similar offering with product categories including home and kitchen, tools and hardware, rubber and plastics, electrical equipment and supplies, vehicles and accessories, toys and hobbies, consumer electronics, apparel, and more. 

4. Snapdeal

Estimated number of monthly visitors: 56.41 million

Another Indian-founded e-commerce giant, Snapdeal is an online variety shopping platform that has garnered much attention from customers and investors alike. Since launching in 2010, Snapdeal has attracted funding from big-name investors Alibaba Group, Softbank, and Foxconn. 

While the largest category shopped from Snapdeal is electronics, the online store also offers other product categories, including home and kitchen, fashion, toys, beauty, health, books, and more. 

5. Myntra

Estimated number of monthly visitors: 48.03 million

Myntra is a pure-play e-commerce site launched out of India in 2007, which has since gone on to become one of the premier fashion, home, and lifestyle e-commerce sites in the country. It’s 2014 sale to Flipkart, in addition to the acquisition of competitor Jabong.com has helped it to grow even further. 

As a fashion retailer, Myntra stocks a range of goods from a wide variety of international and local brands, covering menswear, womenswear, kidswear, and home.

6. IndiaMART

Estimated number of monthly visitors: 47.23 million 

IndiaMART is the largest online business-to-business marketplace in the country, founded in 1999 to connect buyers with suppliers. Today, IndiaMART has around 60 percent market share of the online B2B classifieds sector in India. 

IndiaMART connects manufacturers, suppliers, and exporters, allowing them to promote and expose their products to one another via the platform. Covering just about anything you can possibly imagine, IndiaMART has categories including building and construction, industrial machinery, apparel, electronics, and even chemical, dyes, and solvents, to name just a few. 

7. Book My Show

Estimated number of monthly visitors: 43.25 million

BookMyShow India is the number one online ticket vendor in India. Since opening its doors in 2007, it has grown to provide ticketing services in five countries, including the United Arab Emirates, Sri Lanka, the West Indies, and Indonesia. 

Covering movies, events, plays, sports, activities, and tickets to monuments, as well as selling fan merchandise, BookMyShow is India’s one-stop-show to book entertainment and look for fan goods. Its major investor is the internationally renowned, TPG Growth.

8. Nykaa

Estimated number of monthly visitors: 20.84 million

Nykaa is another Indian founded brand which bucked the norm beginning as a pure e-commerce platform and then expanding to open a brick and mortar location in the Indira Gandhi International Airport in 2015. 

Founded in 2012, Nykaa started as an online store selling beauty items in categories including makeup, skin, hair, appliances, personal care, fragrance, and LUXE. In more recent years, the brand has expanded its range, bringing on more brands as well as introducing its very own cosmetics and beauty line. 

9. First Cry

Estimated number of monthly visitors: 16.94 million

Founded in 2010, firstcry.com is a pure e-commerce platform that specializes in goods for babies and children up to early teens. Owned by the Mahindra Venture, firstcry.com is the biggest children’s goods e-commerce site in Asia and now has brick and mortar stores across the country. 

Anything one could imagine needing for their little ones can be found on the platform. Its categories include apparel, toys, books, feeding and nursing items, as well as mom and maternity products. 

10. 1mg

Estimated number of monthly visitors: 14.62 million

1mg is an Indian online pharmacy making healthcare accessible, understandable, and affordable for its customers. Not only is the site a platform to purchase medicine and other healthcare products, but it acts as a portal to find information about the medication doctors prescribe them in order to better understand what they are taking. 

Founded in 2015, 1mg provides services including online consultations, lab tests, and medical information, as well as products including fitness and nutrition products and supplements, healthcare devices, personal care, Ayurveda products, and homeopathy items. 

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