top 5 ecommerce websites in india

Are you here looking for the Top 5 Ecommerce Websites In India? Recent years have seen an exceptional evolution in the way India trades and shops. E-commerce is one of the rapidly growing sectors, stimulating an entire generation of entrepreneurs, large scale manufacturing of small and medium-sized enterprises. E-commerce has enabled helped reduce barriers and bring the manufacturer closer to the customer. The presence of a virtual store on e-commerce websites has helped millions of business flourish in India and has led to more employment opportunities as well.

Today, technology has advanced at a rapid pace and with the use of smart phones, the online shopping experience has become seamless for customers. With easy to use mobile apps with elaborate store catalogs, e-commerce has ushered new opportunities for both traders and consumers.

India is one of the largest markets of e-commerce players. With giants like Amazon, Flipkart, Snapdeal, and Myntra, new entrants like PayTm Mall, Shopclues, etc are also establishing a strong hold in the Indian market.

top 5 ecommerce websites in india

1. Amazon

Amazon is one of the biggest online stores with a global presence. It not only provides a variety of product choices but also provides a great user experience and splendid customer service. Besides putting prominence to personalization, Amazon also monitors user’s browsing and purchase patterns in order to provide them recommended products for future purchases. It operates in India as a marketplace rather than a retailer.

Amazon has started two new initiatives for sellers in India: the ‘Self Service Registration (SSR)’ and ‘Amazon Easy Ship’.

Amazon SSR allows sellers to self register in Amazon marketplace, irrespective of location and size of the catalog. It enables sellers to start selling within a day without any third party intervention. With Amazon Easy Ship, the seller has to pack the shipment and confirm to Amazon that they are ready to ship. Amazon Logistics ensures that the pack is delivered to the customers within two to three working days. With new features such as Amazon Prime, customers can receive delivery of products within 24 hours. By reducing the shipping time, Amazon keeps both retailers and customers happy and increases customer stickiness on the website.

Right from mobile phones, to fashion products, electrical appliances, books, and grocery, Amazon has become a one-stop shop for all consumer needs.

2. Flipkart

Flipkart is an Indian based e-commerce venture and over the years, it has garnered a lot of interest in the minds of Indian consumers. It has opened up the scope for Indian e-tail market in a tremendous way. It started out as an online bookstore and now it has a gamut of products ranging from: books, apparels, electronics, digital music, home care and beauty. Moreover, it has now become a mega marketplace.

Flipkart’s fundamental differentiator is its supply chain efficiency— definitive delivery of goods. It has been continuously developing and improving the customer experience. The website is easy to browse, hassle-free, and convenient.

Two of the most important reasons for Flipkart’s grand success are the discounts and the option of Cash- on- Delivery which makes consumers more confident in purchasing products. Flipkart has an amazing customer retention rate with 70% of repeat customers.

Apart from the shopping experience, Flipkart’s biggest online shopping festival – Big Billion Days is one of the most successful campaigns and it churns out millions of orders during that shopping season.

3. Jabong

Jabong came into the e-commerce market with a bang and created a revolution within 6 to 7 months of launch. Besides selling products on their own through inventories, Jabong is also an online marketplace for third-party sellers. They predominantly cater to apparel, footwear, jewelry, and accessories and catalog more than 50,000 products across 700 brands.

Jabong is known for its own logistics network that ensures fast delivery. If you are in a city like Delhi, you are bound to receive the product within 24 hours of order placement. Jabong is also trying to expand its international presence through its site ‘’. It ships Indian products to international customers.

One of Jabong’s uniqueness lies in its new idea of a fashion magazine— “The Juice”an interesting blend of fashion, people, trends and pop culture. The magazine has everything in it that readers would love to read in a fashion magazine. Jabong has also collaborated with films such as “Bhaag Milkha Bhaag”, “Main Tera Hero”, and “Humpty Sharma ki Dulhaniya” to offer exclusive products inspired by the movie.

The various payment gateways offered by Jabong have made it convenient for consumers to order products from the website. In 2016, Jabong was acquired by Myntra.

4. Snapdeal

Snapdeal is a successful e-commerce portal catering to customer’s buying needs at a much wider aspect. It was established with a concept of making products available to the customers at a discounted rate through offers and Snapdeal coupons.

It gives you the best deals in a particular city in various service categories ranging from: restaurants, spas and salons, apparel, footwear, baby care, home and décor. It has adopted the marketplace business model. Snapdeal came up with a unique idea of permitting local vendors and manufacturers to publish their product catalog and sell it on the Snapdeal portal. This avoids expensive costs involved in building own inventory.

Snapdeal’s business model was awarded with mammoth funding to scale up their products, business and operations. It focuses on logistics and efficient delivery to customers.  It operates in such a fast pace that a new product is added in every 30 seconds.

5. Myntra

Myntra is one of the largest shopping e-tailers in fashion and lifestyle merchandise. It supplies a wide range of products from clothing to footwear and accessories. It focuses on bringing the most fashionable brands for its customers. In 2014, Myntra was acquired by Flipkart.

Myntra has created a niche in the territory of e-commerce and subtle trust from people. Additionally, from discounts to Cash-on-Delivery benefits, the Myntra success mantra belongs to its hybrid logistics model. It takes uttermost care of its supply chain management and employs delivery agents with high experience.

Myntra has also come up with a complete guide to your everyday fashion and latest style trends. The “MyntraLookGood” is a daily fix of style tips, beauty tricks, celeb fashion, and non-stop entertainment. The tie-ups with celebrities and events are an outstanding strategy by Myntra to represent that fashion is in its DNA. Myntra has many celebrity brands— Hrithik Roshan’s HRX, Salman Khan’s Being Human, Deepika Padukone’s All About You, and Farhan Akhtar’s MARD. They believe that Bollywood influences fashion and frequent tie-up with celebrities helps to bring customers closer to Myntra.

How to buy clothes online (Guide on shopping for clothes online)


Shopping for clothes can be fun but it could also be confusing and sometimes intimidating. When we talk of buying clothes from online stores it can even be more complicated and intimidating than shopping from physical stores. Today I’ll be giving you 5 tips that will make your shopping experience better so you can enjoy the full convenience of buying clothes online.

Tips on buying clothes online

  • Know your measurements and sizes
  • Check the description and reviews
  • Reference the sizing chart of the item
  • Consider your wardrobe
  • Pay attention to the shipping and returns information

Disclosure: Please note that some of the links in this post are affiliate links and at no additional cost to you, I earn a small commission when you make purchases through the links. Which supports me and keeps the blog running (free for you)

  • Know your measurements and sizes

This is very important and will greatly affect how often you return clothes. Knowing your measurements is not that difficult, you can ask your local tailor to do it or you can get a measuring tape and do it yourself. Take measurements of your chest, back, arm width, arm length, pants length and more (let me know if you’d like me to write on measurements).

measuring tape

You should know if you wear S, M, XL etc. Know your shoe size and your pants size. Have it in mind that different countries/regions have different sizing systems, so know the one you use in your country/region and compare/convert it to that of the clothing you want to purchase.

  • Check the description and reviews

Every piece of clothing should have a description section where you will find things like the materials used, the sizing chart and some additional information. Take the information you find here into consideration before making your purchase.

Unfortunately, some descriptions are not always true and can be misleading. This is why you also need to check the reviews, this is where you’ll find unfiltered information about the clothing, that can be more accurate than the description.

In my opinion, reviews are more important and factual than the description.

  • Reference the sizing chart of the item

If you have taken your measurements and have checked the description, this is when you apply both. Reference the sizing chart in the description with your measurements and figure out what size of the item you should purchase. Different stores can have different sizing systems so, doing this will reduce your chances of buying the wrong size.

  • Consider your wardrobe

When you want to purchase clothing, make sure it’s something you can and will use. Consider the other pieces of clothing in your wardrobe and how well that item can be matched with other items you already own. This will make sure you’re getting value for your money.

 Although if you are buying clothing to experiment with a new style or trend then this may not be applicable.

  • Pay attention to the shipping and returns information

A lot of people don’t do this and may regret it later. Take note of the shipping options and information so you’ll have an idea of how quickly it ships, this might make you rethink if you want to go through with the purchase or not. (You should note that the shipping period may not always be accurate).

package box

The return policies will determine how easy or difficult returning an item will be. You won’t always keep what you buy and so understanding the return policies of the store will make things easier.

When you have bought clothes a couple of times online, it becomes easier as you get used to stores you shop at often and understand their sizing, shipping and other information.

You should understand that you may not be able to buy everything you want online so always check physical stores once in a while. This can even help with the sizing of clothes from online stores if they have physical outlets because they’ll likely sell the same items.

Leave a Comment