Ecommerce can be a difficult industry to succeed. To get the best results, you need to understand and somewhat control those who visit your website. One way to do that is through online visual merchandising tricks. The process of online retail-merchandising is different from arranging visually attractive store displays because people are not browsing through areas of physical products. However, you can convert the strategy for use on your website by adopting similar methods with images and product descriptions. For example, grouping images of related products together can cause potential customers to add more items to their online shopping carts. Use of eye-catching testimonial videos and captions can also help you increase sales.
top ecommerce websites of usa
1. Amazon.com (Seattle, Washington, USA)
Easy user interface with all available items, fast checkout, good discounts facility, a variety of payment methods. Products are affordable and delivery is fast.
2. eBay.com (San Jose, California, USA)
Buy products at low rate and sell your own items at your price. Offers best deals on special occasions.
3. Walmart.com (Bentonville, Arkansas, USA)
Sells home appliances, electronics, sports tools, automobiles, fashion accessories and a lot of products under various categories. Also offers free shipping, discounts on special occasions and gives out discount coupons. Has an easy user interface as well.
4. Costco.com (Issaquah, Washington, USA)
Sell wholesale and retail products that are more than thousands of them in variety. Costco sometimes goes up to be the second largest e-retailer in America and also third in the world in terms of largest availability of products. It also offers membership and give large discounts to members.
5. Target.com (Minneapolis, Minnesota, USA)
Easy find products for men, women and kids. With flexible buying methods, free shipment, best deals on special occasions, great discounts. Sells everything you can find on leading ecommerce stores especially for families’ needs.
6. Bestbuy.com (Richfield, Minnesota, USA)
Sells all kinds of electronics and computing devices and also offers installation and repair services all at affordable cost.
7. Newegg.com (City of Industry, California, USA)
Sells all kinds of electronic gadgets, video games, software, digital products, computer hardware and storing more than 3 million products for techies and internet shoppers.
8.Overstock.com (Cottonwood Heights, Utah, (USA)
Sells thousands of items like jewelry, clothes, furniture, toys, gadgets and a lot more. Products are generally high quality with affordable prices. It even sells new and used cars which is unique for an online retailer site. The site also delivers products right on your doorstep.
9. Shop.com (Greensboro, NC 27409 USA)
Very basic user interface, sells everything from kid’s goods to electronics. Also offer good deals and promos and always have discounts on its products and promotes its partner stores to help customers find the right products they want.
10. Macy’s.com (Cincinnati, Ohio, USA)
A nationwide department store with online retail store and offers jewelry, apparel, beauty products, house wares and a lot more that are intended for personal use.
More and more consumers are now switching to online shopping mainly by practical reasons. It’s a time saver, lots of products to choose from, no need to fight out with crowd, more affordable prices, no gas needed and of course lessened tax rates.
Internet shopping: how to buy online
From concert tickets to washing machines, groceries to holidays, there’s bound to be a website that sells just what you want. If there’s a particular brand or store you like, you can go straight to their website or you can visit a shopping website such as eBay or Amazon, which carry broad ranges of new and second-hand items. If you’re a bargain hunter, you can use a price comparison site such as moneysupermarket.com, which lists the websites that sell your product according to price
In this guide, we’re going to show you how to find a product online and make a transaction.
- a computer with an internet connection
- a credit or debit card.
Follow these step-by-step instructions to learn how to buy online
Step 1: Search for a product using Google shopping
Type the name of the item you want to buy into the search box of a search engine such as Google – for example, ‘Roberts radio’ – and click Search or press enter on your keyboard.
You will see a range of websites, from actual department stores such as John Lewis to large websites simply devoted to shopping, such as Amazon. You can also use the Shopping option on Google itself. Clicking on this will give you items available based on product reviews and price. You can also ask only for results available in shops near to you by clicking on ‘Available nearby’.
Step 2: Find an item you like using Google shopping
If you click on one of the suggested items you will see product details as well as details of the sellers available. Do bear in mind that these are sponsored by the merchants and there may be other sellers available in your area or online.
Step 3: Search via Google
If you’ve searched for a particular brand, you may also see the brand’s own website. Choose one of these websites and click on the link.
Step 4: Searching for and buying a product from a website
A new page will open, taking you to the website. You can now narrow down your search by typing in more specific details such as a model name (for example “revival”) in the search box, which is usually at the top right of the screen.
Then click on the magnifying glass in the top right hand corner. Some websites will have Go or Search next to the search box. Alternatively, you can click into a specific category (such as “Retro radios”) and browse until you find a product you like. Most websites will have a global navigation where you can explore the rest of the website this is normall located at the top of the web-page with drop down menus.
We have clicked into “Retro radios” and a selection of matching products is now shown. Click on any of them to see more details. We have selected the Revival Mini.
Step 5: Adding a product to your basket
Many websites let you have a closer look at the product by hovering your mouse over the image. There are two boxes next to the image one to choose the quantity that you want to buy and one to choose the colour that you want.
Once you have chosen the amount and colour click on ADD TO BASKET. Doing this will save the details of this item until you’re ready to buy it, just as if you’ve popped something you want to buy into a real shopping basket.
Step 6: Continue shopping or buy your product
You now have two choices either to Continue Shopping if you wanted to buy other items from this website or to click on Go To Cart and pay for the item you have chosen.
Step 7: Checkout and pay
To pay for your item click on the Checkout button.
Some websites ask that you create an account; some give you a choice whether you want an account and some allow you to buy items without creating an account. If you intend using a site that gives you a choice on a regular basis then signing up for an account will make paying for items much quicker as your basic information is stored
Step 8: Create an account before you buy
On this website you have to create an account in order to buy your item. Click Create An Account.
Most websites will let you checkout as a guest.You can choose to create an account at a later time.
Step 9: Finalise checking out
You will need to complete all the boxes marked with an asterisk such as your email, name and address. If the item you are buying is a gift then complete the box with the address of the person you are sending it to. Please note however that some websites will only send items to the same address as that of the bill payer so this might not be possible.
If the item is coming to you make sure there is a tick in this box to save having to enter information twice.
Don’t forget to tick this box too and then click on Continue To Next Step.
Next you will be given an opportunity to Review Your Purchase. This is your chance to make sure that you have ordered the item you want and the right quantity as well as given the correct name and address that the item is to go to.
If all is OK click on Continue To Next Step.
Finally, enter your credit or debit card details and any other information required. Click Confirm Card Details if you’re happy to make the payment.
At this point, you may be asked for another password if you’ve signed up for 3-D Secure, an added layer of security for online credit and debit card transactions. This includes Visa’s ‘Verified by Visa’ and MasterCard’s ‘SecureCode’. Once you’ve given the right password, your order will go through.
You should receive an email confirming that your order has been received. Retailers often send a second email once an item has been posted.