As it is rightly said, “Time and tide wait for no man”, what becomes essential for a man is to keep a track of time himself so that he is not left behind when the human race is proceeding and progressing every second. In
today’s fast-moving world, keeping a ‘watch’ is essential. Though there are innumerable gadgets available in the market that tell you accurate time, a watch- the original source of keeping track of the time- has not lost its significance. Fifty million wristwatches are sold in India every year. One of the 10 biggest and fastest going economies- India- is still a huge market for wristwatches. A fair number of watch brands flourish in India and share a healthy competition amongst them.
No. 1 – Titan
A joint collaboration between two of the largest companies in India, Tata Group & Tamil Nadu Industrial Development Corporation, Titan is a watchmaker that aims to make accessible, functional and good-looking timepieces that aren’t going to break the bank. Established in 1984, Titan is also one of the older horological creators in the country and, as such, their timepieces are very popular.
No. 2 – Daniel Klein
No, it’s not a collaboration between Daniel Wellington and Calvin Klein (quit the sniggering). In fact, Daniel Klein is a South African watchmaker that produce a great many inexpensive and versatile watches. The brand has really been embraced by the Indian community of late. For whatever reason, their watches have really struck a chord.
No. 3 – Swatch
I don’t think there’s a country on earth that hasn’t embraced the democratised timekeeping perfection that is Swatch. Their watches are fun, quirky, robust and iconic, and it makes total sense that Swatch would take off in a relatively nascent market like India. I wonder whether the limited edition 007 collection has sold out there too?
No. 4 – Timex
The American watchmaking giant that is Timex has always been, much like Swatch, in the international horological zeitgeist of relatively inexpensive and good-quality watches. Timex are well liked in India, especially due to the majority of their watches being quartz-powered, accurate and reliable.
No. 5 – Casio
Last but certainly not least, India’s hunger for Casio is pretty rampant at the moment, which is hardly surprising considering that, once again, Casio make great timepieces that cost relatively little. In addition, the sheer breadth of the Japanese watchmaker’s collections ensures that, no matter the person’s taste, Casio probably make a watch that’s right for them.