why is gucci a luxury brand

PROFILETIMELINEESTABLISHED 1921

HEADQUARTERS Florence, Italy

FOUNDER Guccio Gucci

CEO Marco Bizzarri

REVENUE $13.66 billion

ABOUT

Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods for…

 WHAT IS THE MEANING OF THE GUCCI LOGO?

The Gucci logo could perhaps be regarded as the most recognizable in terms of luxury branding. Aldo Gucci, son of the fashion house’s founder Guccion, joined Gucci in 1933 and designed the logo for his father. The use of the two G’s is in…

WHAT DOES GUCCI MEAN?

Gucci has developed over the years as a symbol of abundance representing not only the luxury fashion house, but also as a form of slang. Its most common vernacular usage is to describe something that is “doing wel’”, and it can be seen in tracks by…

 WHO IS GUCCI’S CREATIVE DIRECTOR?

Alessandro Michele is the current creative designer for Gucci, having previously worked alongside Fendi before being recruited by Tom Ford in 2002. Michele had a number of executive roles before taking on creative direction for Gucci…SHOW WHO OWNS GUCCI? Currently Gucci is owned by the French luxury group Kering. In addition to Gucci, Kering and its proprietor Francois Pinault also own Yves Saint Laurent, Balenciaga and Alexander McQueen.

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